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March 2009 Marketing ROI in China – 101 WILLIAM BAO BEAN SOFTBANK CHINA & INDIA HOLDINGS
Which particular marketing buzz words or trends do you feel are most important to pay attention to currently?  Source: MENG December 2008
What marketing issue are you currently interested in and why? Source:  MENG December 2008 ,[object Object]
Back to basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ROI:  5 factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Infrastructure ,[object Object],[object Object]
Infrastructure:  measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Infrastructure:  metrics ,[object Object],Source:  AdChina Comscore jJly 2007
Agenda Framework:  Measuring success Source :  A genda
Agenda Framework:  KPIs Source :  A genda
Agenda Framework:  Reports Source :  A genda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! William Bao Bean Partner [email_address]   +86 139 1789 8171   +852 9131 0218

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