10. Be entertained Search for
opportunities
10
Stay in touch Make useful
contacts
Kill time Stay in touch
Share content Keep up to date
for career
Socialize
Maintain
Professional
identity
PERSONAL
NETWORKS
PROFESSIONAL
NETWORKS
SPEND TIME INVEST TIME
12. 12
Food & Dining Technology
Travel/Holidays Local, National &
World News
Sports Education
Health &
Fitness
Personal Finance
& Investments
Entertainment/TV
Business/Company/
Finance News
PERSONAL
NETWORKS
PROFESSIONAL
NETWORKS
SPEND TIME INVEST TIME
In more practical terms, what does it mean to your brand? 3 immediate implications:
You must know your customer well (the real people, not the numbers): who are they, what are they trying to accomplish and where can you find them? And be confident that you’re reaching the right people.
Next, you need to build trust, and you do that by helping them reach their goals with relevant content you’re offering them. Become more relevant by changing your mantra from "always be selling" to "always be helping".
Finally, given that the early stages of the buying cycle are so important to get your brand even considered for a purchase, you should invest in a constant presence. Be there for your clients when and where they need you, not just when you need them. Being everywhere means being present not only in all geographies, but also in all moments and platforms that are important to your audience.
On average they spend about 7 hours per week consuming professionally relevant content – in the last year 62% of our members have increased the amount of time spent consuming professional content
Each one of your clients wants to create epic content – and now is an exciting opportunity for brands in the explosion of content – and the ability for brands to deliver it – co pages, influencer posts, professional publishing, slideshare.
By sharing content on LI – the right content.
You clients can make members more productive & successful. Helping them.
In return you get their trust & consideration – as a brand that helps people be better at what they do, through knowledge, through content.