Recent changes in Google Adwords & Facebook

•

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Pham Phuoc Nguyen

Nội dung chia sẻ của Mr Nguyễn Minh Châu & Will lì tại Hội thảo "What's new on Digital Marketing" vào 23/08/2014

Marketing

recent & coming changes in
Google AdWords

google’s new Enterprise-Class Tools
• More bulk action
• Automated bidding
• Advanced reporting – with Excel for AdWords
• “Your Own Lap”

shopping campaigns to replace PLA
campaigns in late august 2014
 Create product group
from AdWords using
data feed.
 Advanced
measurement
 Competitive
performance data
 Within AdWords API
https://www.youtube.com/watch?v=Rti9sQkTwMg&list=PLgH6uiP6MuLrkIeI4Qd0NNEycTEdY2xT2&index=1

apps promoted on google search,
gdn & youtube
 Google Search for App-Install
 Google Search for Re-Engagement
 YouTube TrueView for App Promotion

Đến 22/08/2014 , Facebook sở hữu
26,000,000
Người dùng Việt Nam

Trong đó:
0.0%
20.0%
40.0%
60.0%
13-17 18-24 25 - 34 35+
18.5%
45.9%
27.3%
8.3%

Về mobile:
19,200,000
(74%)
Smartphone/ tablet
owners
8,600,000
(33%)
Điện thoại khác

Biết rồi biết rồi, mà có tính năng gì mới
hônnnnnnnnnnnnn!

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Recent changes in Google Adwords & Facebook

1. recent & coming changes in Google AdWords

2. google’s new Enterprise-Class Tools • More bulk action • Automated bidding • Advanced reporting – with Excel for AdWords • “Your Own Lap”

3. shopping campaigns to replace PLA campaigns in late august 2014  Create product group from AdWords using data feed.  Advanced measurement  Competitive performance data  Within AdWords API https://www.youtube.com/watch?v=Rti9sQkTwMg&list=PLgH6uiP6MuLrkIeI4Qd0NNEycTEdY2xT2&index=1

4. apps promoted on google search, gdn & youtube  Google Search for App-Install  Google Search for Re-Engagement  YouTube TrueView for App Promotion

6. Đến 22/08/2014 , Facebook sở hữu 26,000,000 Người dùng Việt Nam

7. Trong đó: 0.0% 20.0% 40.0% 60.0% 13-17 18-24 25 - 34 35+ 18.5% 45.9% 27.3% 8.3%

8. Về mobile: 19,200,000 (74%) Smartphone/ tablet owners 8,600,000 (33%) Điện thoại khác

9. Biết rồi biết rồi, mà có tính năng gì mới hônnnnnnnnnnnnn!

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