Inspired by the conference you just attended? You learned all about content, and SEO, and PPC? What do you do with all that inspiration? That notebook ends up in the drawer, that evernote file never gets shared with the team, and goes to the digital wasteland. This presentation shares the early steps of my journey to improve consistency in how we deliver ideas to clients.
38. What is the approval process?
Who is most likely to roadblock this?
Are they in your meeting?
How will this idea move the needle on revenue?
Get your ROI/ Benefit / Outcome Calculations reviewed by
someone responsible for revenue in some organization.
Have you listed your assumptions that underpin your
outcomes?
Is this consistent w/ their brand?