16. Google Product Search Tips
• Impacts value of your top ranking!
• Optimize your feed, be thorough
• Don’t break the rules (include rebate in pricing)
• Track this separately from Google traffic
• Upload feed every 30 days to stay fresh
• Encourage reviews
• Upload automatically via feed
38. 7 Social + Search Takeaways
1. New, don’t invest more than 5% of your time
2. Old tactics are all that works right now
3. Building a LOYAL following = asset
4. Asking for follows you on Twitter, facebook = bad
5. Google / Bing can see manipulation in social
6. Start following others, interacting w/ customers
7. Know what people want with keyword research
40. The easier the link is to attain
the lower value it will have
41. Link Building the old easy way
– Off theme reciprocal links – you link to me I
link to you on my “links page 1 of 20” even though
our sites are about two totally different things
42. Link Building the old easy way
– Blog comments – even the do follow blogs (look
up do follow blogs)
• http://www.followlist.com/
43. Link Building the old easy way
– Social media profiles - This could change in the
future but it would be based on quality,
interactions
• Klout.com
44. Link Building the old easy way
– Forum sig tags (Google is parsing up forum
posts)
– Digg submissions / stumbleupon / delicious
– without a promotion strategy or KILLER content
these will do NOTHING for you.
47. Press Releases
Are your PR and SEO
teams aligned?
You get more from BOTH
when the left hand
knows what the right is
doing.
Optimizing press releases
can drive significant
traffic for weeks.
48. Where are my competitors
getting links?
www.cyclelicio.us/hubfinder/
49.
50. Open Site Explorer (FREE)
Look up any of your
competitors strongest links