Situational Crisis Communication Theory

Situational Crisis Communication Theory Why is it needed? What is it? How is it used?

Why is SCCT needed? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Roots of SCCT ,[object Object],[object Object],[object Object],[object Object]

Focus ,[object Object],[object Object],[object Object]

Three Types Responses ,[object Object],[object Object],[object Object]

Instructing Information ,[object Object],[object Object],[object Object]

Adjusting Information ,[object Object],[object Object],[object Object]

Reputation Repair ,[object Object],[object Object],[object Object]

Reputation Threat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Match ,[object Object],[object Object]

No Default to Apology ,[object Object],[object Object],[object Object]

Strongest Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Responses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SCCT ,[object Object],[object Object],[object Object],[object Object]

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