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Company Culture
Workshop
Marco Trincardi 
Italian Agile Day 2013
!

@Trink0
marco.trincardi@xpeppers.com
Step 1
Organization

Organization are community of
people with a mission
Putman 1990
Organization

Organization are living
social system
Why Culture?

Culture is first barrier in
Agile adoption
Culture Definition

“How we do things in
order to succeed”
Schneider ’99
Activity 1

Questionnaire
Step 2

Culture Definition
Schneider Model
CONTENT
what is

II

I

personal

impersonal

PROCESS

IV

III
what could be
Four Core Culture

Control
Collaboration
Competence
Cultivation
Core Culture

Every company has One Core Culture
Elements of others culture (sub culture) are
present only if they are useful to fullfil the
goal of core culture
Activity 2

Culture Features
Step 3

Agile Methodologies
Manifesto for Agile
Software Development
Individuals and interactions	

over processes and tools	

Working software
over comprehensive documentation	

Customer collaboration
over contract negotiation	

Responding to change
over following a plan
http://agilemanifesto.org
Activity 3

Identify Agile Features
Agile Culture

Agile is a Culture
Introducing Agile

Agile Introduction 
=
Change Culture
Agile vs Culture

Don’t fight the culture!
Beware

The older and more successful the
organization, the stronger its
culture, its nature, its identity
becomes
It’s a tough job

Changing Culture is hard
Changing Culture takes time
Step 4

Where do we Start?
Motivation

Business 
is the best motivation
to change
3 Dimensions

You

People
Agile

Company Culture
Where do we start?

• Identify “sub cultures” aligned with Agile
culture

• Look at Problems as point of
improvements

• Try two patterns
• “Test the waters”
• “Do it”
Rules of thumb

• Don’t try to explain logically why Agile
works 

• Practices are a means to an end
• Ask for help
• Iterate and evolve
Control Culture

• “Self organizing team” is not appealing
• “Planning” could be a good starting point
Collaboration Culture

• It’s easier to deal with :)
• Agile Manifesto values are a good starting
point
Next Step

It’s your turn
Activity 4
Start your journey!
References
Books:
William E. Shneider: “The reengineering alternative”
Linda Rising, Mary Lynn Mans: “Fearless change - Patterns for introducing new ideas”
Ebooks:
M. Sahota: An Agile adoption and transformation survival guide
A. Tommasini, M. Kearns: Agile Transition - What you need to know before start
Articles:
William E. Shneider: “Why good Management ideas Fail” http://www.parshift.com/
Speakers/Speak016.htm
Images Credits
•

http://www.flickr.com/photos/bilal-kamoon/	


•

http://www.flickr.com/photos/99681082@N06/	


•

http://www.flickr.com/photos/jonay/	


•

http://www.flickr.com/photos/npobre/	


•

http://www.flickr.com/photos/geofftrotter/	


•

http://www.flickr.com/photos/sudhamshu/	


•

http://www.flickr.com/photos/mukumbura/	


•

http://www.bettiniphoto.net/image/2_0010223_1_thumb2.jpg	


•

http://www.louisalloro.com/blog/wp-content/uploads/2013/01/76895_10151209479037441_2052877460_n.jpg

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