Más contenido relacionado Similar a Matt Bailey (20) Más de YouToo Social Media (20) 1. The
of FEAR
Analytics
Matt Bailey
President, SiteLogic
@MattBaileySays
Friday, April 13, 12
3. Reports:
- Page Views
- Hits
- Top Pages
- Monthly Visitors
- Time on Site
Friday, April 13, 12
5. IBM
IBM is your “Personal Trainer” email campaign
For less than $2,000, the
campaign provided validated
leads worth $4.8 million
Friday, April 13, 12
6. Chipotle
1. Direct Mail offer in Earth-Friendly brown wrapper
2. Offer for a Free Burrito and BOGO free coupons
3. 17% redemption - Outperformed in all age groups
Friday, April 13, 12
7. Lost 5% of Market Share
Loss of $500 Million
Now #3 (behind Coke)
Over 80 million votes were registered;
3.5 million "likes" on the Pepsi Facebook;
60,000 Twitter followers.
Friday, April 13, 12
8. when data is
SIMPLE
action is
impossible
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9. Visitors
= 200,000
Friday, April 13, 12
11. Average
Time on Site
= 6:00 min
Friday, April 13, 12
12. Analysis
Long-term
Markets forecasts
Closing News Columns
Analysis
Numbers
Tickers
Friday, April 13, 12
20. Brand Metric Social Equivalent
Reach/Awareness Impressions
Video Views
Consideration Engagement
Installation
Polls
Community Members
Contest Entries
Time Spent
Favorability Pass-along / Share / Forward
“like” / “favorite”
positive blog coverage & comments
Purchase Sales
Loyalty Referrals
Friday, April 13, 12
23. when data is
COMPLEX
easy
understanding is
Friday, April 13, 12
24. 3 C’s of Analytics
Context
Contrast
Comparison
Friday, April 13, 12
25. Question-asking
is the single
greatest tool
humans have.
-Neil Postman
Friday, April 13, 12
27. Context
tells a
Friday, April 13, 12
story
29. Crew of 450
54 total deaths
= 13.7 % mortality rate
Friday, April 13, 12
30. 11% - Yellow shirt
9% - Blue shirt
79% - Red shirt
Friday, April 13, 12
31. 57.5%
0
Friday, April 13, 12
34. 57% Beaming Down
42% On-Board Mayhem
16% Kirk meets Alien Women
Friday, April 13, 12
35. Keyword
Segments
Friday, April 13, 12
36. CRM
ecommerce marketing
softwar management
vendor
free simple
Friday, April 13, 12
38. comparison
shows
relationships
Friday, April 13, 12
39. Context
Visitors who searched for: term
Who entered at page: page
Converted at a rate of: x%
Are Worth= $
Friday, April 13, 12
42. Find Intent
Discover Expectancy
Observe Reactions
Analyze Behavior
Friday, April 13, 12
43. Blogs & Articles
YouTube
Discussion Forums
Competition
Search
Context
Pinterest
Facebook
Twitter
SocNews
Friday, April 13, 12
49. 26.67%
12.12%
Friday, April 13, 12
50. Value
“Long Tail” Keyword $18.96
Primary Keyword $4.30
Friday, April 13, 12
51. Value
$0.18
$6.99
Friday, April 13, 12
52. more
Data
makes
better
analysis
Friday, April 13, 12
54. URL Shorteners
from:
http://www.sitelogicmarketing.com/recommended-
products/internet-marketing-anhouraday
customized:
http://bit.ly/imhour
Friday, April 13, 12
55. Original Link: http://www.sitelogicmarketing.com/
recommended-products/internet-marketing-anhouraday
Trackable Link:
?utm_source=twitter&
utm_medium=social&
utm_campaign=im-ahad-promo
Friday, April 13, 12
57. Product-XYZ-launch
Book - Launch
Product-XYZ-awards
Book - Promo
Product-XYZ-update
Book - Promo - NYSES
Book - Promo -
Product-XYZ-newbeta Reviews
90
Friday, April 13, 12
59. Semantic
Analysis
Friday, April 13, 12
66. The
of
FEAR
Analytics
Matt Bailey
President, SiteLogic
@MattBaileySays
Matt@SiteLogic.com
Friday, April 13, 12
