SlideShare una empresa de Scribd logo

Summer 2012 seo 2 earned media

•Descargar como PPTX, PDF•
•
Y
yrewol

Talking about SEO and social media. Warning, this presentation does contain some industrial language, because it was delivered to a team with a sense of humour and an expectation that I'm going to swear a little bit.

TecnologíaDiseño
1 de 18
WHY SEO BALLS SUCKS AND WHAT WE’RE GOING TO DO ABOUT IT
HOW SEO WORKS (2000 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy some links 3: ???? 4: Profit!!!1!
HOW SEO WORKS (2004 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy lots of links 3: ???? 4: Profit!1!!1!
HOW SEO WORKS (2008 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy a shit-load of links 3: ???? 4: Profit!!!1!
HOW SEO WORKS (2011 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Get the site in great shape 3: Think a bit about users 4: Buy a fuck-tonne of links 5: ???? 6: Profit!!!1!!!!11!!1!one!eleven!!!!
but if it’s just about links…
This is Troy Troy is “HAWT” Troy is looking for love Troy likes nice girls, but he can’t find one
This is Sharpay Sharpay is popular Sharpay buys her friends Sharpay is a total bitch
This is Gabriella Gabriella is not popular She can’t buy friends Gabriella is lovely
Back to our feature presentation
>> THE EARNED MEDIA MANIFESTO >> >> YOU CANNOT BUY POPULARITY : AUTHORITY IS EARNED >> >> USERS ARE PEOPLE >> USER EXPERIENCE IS IMPORTANT >> CONTEXT IS EVERYTHING >> GIVE PEOPLE A REASON TO CHOOSE YOU >> LISTEN TO EVERYONE >> SPEAK HOW YOU WOULD LIKE TO BE SPOKEN TO >> BE REMARKABLE >>
EARNED MEDIA (2012 VERSION) 1: Content is relevant (keywords are optional, Google is clever) 2: Websites look beautiful (you should make an effort) 3: Make it easy to share content (who doesn’t like a button) 4: Make all content worth sharing 5: Get the right people to talk about you for the right reasons 6: Ask customers what they want 7: Make friends with the popular kids 8: Stand out from the crowd 9: Be in the right place at the right time 10: Talk to customers throughout their journey
Earned media: Happy endings

Recomendados

Preso5
Preso5Preso5
Preso5Kyle VanSpronsen
 
Hppy hrpreso4
Hppy hrpreso4Hppy hrpreso4
Hppy hrpreso4Kyle VanSpronsen
 
Web1
Web1Web1
Web1Saad Latif
 
Lady gaga website analysis
Lady gaga website analysisLady gaga website analysis
Lady gaga website analysisKez Raleigh
 
How to Leverage Video- Marketing for Real Estate
How to Leverage Video- Marketing for Real EstateHow to Leverage Video- Marketing for Real Estate
How to Leverage Video- Marketing for Real EstateHomesPro from Homes.com
 
Facebook promotions, marketing and fan acquisition
Facebook promotions, marketing and fan acquisitionFacebook promotions, marketing and fan acquisition
Facebook promotions, marketing and fan acquisitionPinpoint Social
 
Conversions and Content that Attract Your Audience
Conversions and Content that Attract Your AudienceConversions and Content that Attract Your Audience
Conversions and Content that Attract Your AudienceIIHEvents
 
[AngularJS] From Angular to Mobile in 30 minutes
[AngularJS] From Angular to Mobile in 30 minutes[AngularJS] From Angular to Mobile in 30 minutes
[AngularJS] From Angular to Mobile in 30 minutesGlobant
 

Recomendados

Preso5
Preso5Preso5
Preso5Kyle VanSpronsen
 
Hppy hrpreso4
Hppy hrpreso4Hppy hrpreso4
Hppy hrpreso4Kyle VanSpronsen
 
Web1
Web1Web1
Web1Saad Latif
 
Lady gaga website analysis
Lady gaga website analysisLady gaga website analysis
Lady gaga website analysisKez Raleigh
 
How to Leverage Video- Marketing for Real Estate
How to Leverage Video- Marketing for Real EstateHow to Leverage Video- Marketing for Real Estate
How to Leverage Video- Marketing for Real EstateHomesPro from Homes.com
 
Facebook promotions, marketing and fan acquisition
Facebook promotions, marketing and fan acquisitionFacebook promotions, marketing and fan acquisition
Facebook promotions, marketing and fan acquisitionPinpoint Social
 
Conversions and Content that Attract Your Audience
Conversions and Content that Attract Your AudienceConversions and Content that Attract Your Audience
Conversions and Content that Attract Your AudienceIIHEvents
 
[AngularJS] From Angular to Mobile in 30 minutes
[AngularJS] From Angular to Mobile in 30 minutes[AngularJS] From Angular to Mobile in 30 minutes
[AngularJS] From Angular to Mobile in 30 minutesGlobant
 
Inventories with Google Spreadsheets
Inventories with Google SpreadsheetsInventories with Google Spreadsheets
Inventories with Google Spreadsheets6go3
 
קרקע חקלאית
קרקע חקלאיתקרקע חקלאית
קרקע חקלאיתtal kerem
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand GapGary Good
 
Sportimpuls lochem 25 11-2014
Sportimpuls lochem 25 11-2014Sportimpuls lochem 25 11-2014
Sportimpuls lochem 25 11-2014Gerrit van Ginkel
 
Social media marketing from a bottom up perspective
Social media marketing from a bottom up perspectiveSocial media marketing from a bottom up perspective
Social media marketing from a bottom up perspectiveMaxim Boiko Savenko
 
My PP
My PPMy PP
My PPSusan Thompson
 
Media transmisi
Media transmisiMedia transmisi
Media transmisikus yono
 
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014Mustafa Kuğu
 
"The Game Has Changed, Have You?"
"The Game Has Changed, Have You?""The Game Has Changed, Have You?"
"The Game Has Changed, Have You?"valeriehanneken
 
A Windows Phone világa
A Windows Phone világaA Windows Phone világa
A Windows Phone világaOpen Academy
 
AdMix Affiliate Network
AdMix Affiliate NetworkAdMix Affiliate Network
AdMix Affiliate NetworkDom Pérignon
 
CRM Training
CRM TrainingCRM Training
CRM TrainingCaroline Smith
 
How to get found with inbound marketing
How to get found with inbound marketingHow to get found with inbound marketing
How to get found with inbound marketingBrainSell Technologies
 
What to Look for in a Marketing Automation System
What to Look for in a Marketing Automation SystemWhat to Look for in a Marketing Automation System
What to Look for in a Marketing Automation SystemBrainSell Technologies
 
CES 2012: Trends, Technologies & Media Response
CES 2012: Trends, Technologies & Media ResponseCES 2012: Trends, Technologies & Media Response
CES 2012: Trends, Technologies & Media ResponseGolin
 
SugarCRM - What's New in Version 7.7
SugarCRM - What's New in Version 7.7SugarCRM - What's New in Version 7.7
SugarCRM - What's New in Version 7.7BrainSell Technologies
 
Lucas group jobs
Lucas group jobsLucas group jobs
Lucas group jobsLiz Hopson Parker
 
07 dieta dukan pratos principais
07 dieta dukan pratos principais07 dieta dukan pratos principais
07 dieta dukan pratos principaisFlander Silveira
 
Make it at your library presentation draft 6 10 13
Make it at your library presentation draft 6 10 13Make it at your library presentation draft 6 10 13
Make it at your library presentation draft 6 10 13Katy Hite
 
SLT-Copy
SLT-CopySLT-Copy
SLT-Copydanimatrix
 
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community PlatformJess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community PlatformCMX
 
Creating A Remarkable User Experience
Creating A Remarkable User Experience Creating A Remarkable User Experience
Creating A Remarkable User Experience Uberflip
 

Más contenido relacionado

Destacado

Inventories with Google Spreadsheets
Inventories with Google SpreadsheetsInventories with Google Spreadsheets
Inventories with Google Spreadsheets6go3
 
קרקע חקלאית
קרקע חקלאיתקרקע חקלאית
קרקע חקלאיתtal kerem
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand GapGary Good
 
Sportimpuls lochem 25 11-2014
Sportimpuls lochem 25 11-2014Sportimpuls lochem 25 11-2014
Sportimpuls lochem 25 11-2014Gerrit van Ginkel
 
Social media marketing from a bottom up perspective
Social media marketing from a bottom up perspectiveSocial media marketing from a bottom up perspective
Social media marketing from a bottom up perspectiveMaxim Boiko Savenko
 
Media transmisi
Media transmisiMedia transmisi
Media transmisikus yono
 
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014Mustafa Kuğu
 
"The Game Has Changed, Have You?"
"The Game Has Changed, Have You?""The Game Has Changed, Have You?"
"The Game Has Changed, Have You?"valeriehanneken
 
A Windows Phone világa
A Windows Phone világaA Windows Phone világa
A Windows Phone világaOpen Academy
 
AdMix Affiliate Network
AdMix Affiliate NetworkAdMix Affiliate Network
AdMix Affiliate NetworkDom Pérignon
 
How to get found with inbound marketing
How to get found with inbound marketingHow to get found with inbound marketing
How to get found with inbound marketingBrainSell Technologies
 
What to Look for in a Marketing Automation System
What to Look for in a Marketing Automation SystemWhat to Look for in a Marketing Automation System
What to Look for in a Marketing Automation SystemBrainSell Technologies
 
CES 2012: Trends, Technologies & Media Response
CES 2012: Trends, Technologies & Media ResponseCES 2012: Trends, Technologies & Media Response
CES 2012: Trends, Technologies & Media ResponseGolin
 
07 dieta dukan pratos principais
07 dieta dukan pratos principais07 dieta dukan pratos principais
07 dieta dukan pratos principaisFlander Silveira
 
Make it at your library presentation draft 6 10 13
Make it at your library presentation draft 6 10 13Make it at your library presentation draft 6 10 13
Make it at your library presentation draft 6 10 13Katy Hite
 

Destacado (20)

Inventories with Google Spreadsheets
Inventories with Google SpreadsheetsInventories with Google Spreadsheets
Inventories with Google Spreadsheets
 
קרקע חקלאית
קרקע חקלאיתקרקע חקלאית
קרקע חקלאית
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 
Sportimpuls lochem 25 11-2014
Sportimpuls lochem 25 11-2014Sportimpuls lochem 25 11-2014
Sportimpuls lochem 25 11-2014
 
Social media marketing from a bottom up perspective
Social media marketing from a bottom up perspectiveSocial media marketing from a bottom up perspective
Social media marketing from a bottom up perspective
 
My PP
My PPMy PP
My PP
 
Media transmisi
Media transmisiMedia transmisi
Media transmisi
 
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
 
"The Game Has Changed, Have You?"
"The Game Has Changed, Have You?""The Game Has Changed, Have You?"
"The Game Has Changed, Have You?"
 
A Windows Phone világa
A Windows Phone világaA Windows Phone világa
A Windows Phone világa
 
AdMix Affiliate Network
AdMix Affiliate NetworkAdMix Affiliate Network
AdMix Affiliate Network
 
CRM Training
CRM TrainingCRM Training
CRM Training
 
How to get found with inbound marketing
How to get found with inbound marketingHow to get found with inbound marketing
How to get found with inbound marketing
 
What to Look for in a Marketing Automation System
What to Look for in a Marketing Automation SystemWhat to Look for in a Marketing Automation System
What to Look for in a Marketing Automation System
 
CES 2012: Trends, Technologies & Media Response
CES 2012: Trends, Technologies & Media ResponseCES 2012: Trends, Technologies & Media Response
CES 2012: Trends, Technologies & Media Response
 
SugarCRM - What's New in Version 7.7
SugarCRM - What's New in Version 7.7SugarCRM - What's New in Version 7.7
SugarCRM - What's New in Version 7.7
 
Lucas group jobs
Lucas group jobsLucas group jobs
Lucas group jobs
 
07 dieta dukan pratos principais
07 dieta dukan pratos principais07 dieta dukan pratos principais
07 dieta dukan pratos principais
 
Make it at your library presentation draft 6 10 13
Make it at your library presentation draft 6 10 13Make it at your library presentation draft 6 10 13
Make it at your library presentation draft 6 10 13
 
SLT-Copy
SLT-CopySLT-Copy
SLT-Copy
 

Similar a Summer 2012 seo 2 earned media

Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community PlatformJess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community PlatformCMX
 
Creating A Remarkable User Experience
Creating A Remarkable User Experience Creating A Remarkable User Experience
Creating A Remarkable User Experience Uberflip
 
Awesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsAwesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsJodi Rudick
 
2011 10 webIT Keynote: Crowdsourcing
2011 10 webIT Keynote: Crowdsourcing2011 10 webIT Keynote: Crowdsourcing
2011 10 webIT Keynote: CrowdsourcingGillian Muessig
 
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
 
SearchLove London 2014 - Becoming a Digital Super-Hero
SearchLove London 2014 - Becoming a Digital Super-HeroSearchLove London 2014 - Becoming a Digital Super-Hero
SearchLove London 2014 - Becoming a Digital Super-HeroAde Lewis
 
Lessons learned how to engage fans in 2015 - #DMFCairo
Lessons learned how to engage fans in 2015 - #DMFCairoLessons learned how to engage fans in 2015 - #DMFCairo
Lessons learned how to engage fans in 2015 - #DMFCairoAhmed El-Rifai
 
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)Timothy Resnik
 
How to Turn Knowledge into Data: Customer Reviews
How to Turn Knowledge into Data: Customer ReviewsHow to Turn Knowledge into Data: Customer Reviews
How to Turn Knowledge into Data: Customer ReviewsValeria Maltoni
 
Advocacy Advantage: Toronto
Advocacy Advantage: TorontoAdvocacy Advantage: Toronto
Advocacy Advantage: TorontoInfluitive
 
5 Things Every Rotary Club Facebook Page Should Have
5 Things Every Rotary Club Facebook Page Should Have5 Things Every Rotary Club Facebook Page Should Have
5 Things Every Rotary Club Facebook Page Should HaveRotary International
 
Redesigning Deliveroo – Simon Rohrbach, Deliveroo
Redesigning Deliveroo – Simon Rohrbach, DeliverooRedesigning Deliveroo – Simon Rohrbach, Deliveroo
Redesigning Deliveroo – Simon Rohrbach, DeliverooJAM London
 
Rob wellman navagating social media tsunami - social5 - prsa
Rob wellman navagating social media tsunami - social5 - prsaRob wellman navagating social media tsunami - social5 - prsa
Rob wellman navagating social media tsunami - social5 - prsaprsanpd
 
Online Marketing for Dummies TES
Online Marketing for Dummies TESOnline Marketing for Dummies TES
Online Marketing for Dummies TESSaffire
 
4 Pillars of Digital Marketing
4 Pillars of Digital Marketing4 Pillars of Digital Marketing
4 Pillars of Digital MarketingJon Payne
 
Marketing possibilities with_the_use_of_social
Marketing possibilities with_the_use_of_socialMarketing possibilities with_the_use_of_social
Marketing possibilities with_the_use_of_socialJohn Dorner
 
Awesome Apps 2018 - Marketing
Awesome Apps 2018 - MarketingAwesome Apps 2018 - Marketing
Awesome Apps 2018 - MarketingJodi Rudick
 
Wordcamp Vancouver 2019: It Ain't Yoast [SEO]
Wordcamp Vancouver 2019: It Ain't Yoast [SEO]Wordcamp Vancouver 2019: It Ain't Yoast [SEO]
Wordcamp Vancouver 2019: It Ain't Yoast [SEO]The Status Bureau
 

Similar a Summer 2012 seo 2 earned media (20)

Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community PlatformJess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
 
Creating A Remarkable User Experience
Creating A Remarkable User Experience Creating A Remarkable User Experience
Creating A Remarkable User Experience
 
Awesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsAwesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech Tools
 
2011 10 webIT Keynote: Crowdsourcing
2011 10 webIT Keynote: Crowdsourcing2011 10 webIT Keynote: Crowdsourcing
2011 10 webIT Keynote: Crowdsourcing
 
SEO & Content Strategy - Whats Next Feb 2012
SEO & Content Strategy - Whats Next Feb 2012SEO & Content Strategy - Whats Next Feb 2012
SEO & Content Strategy - Whats Next Feb 2012
 
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
 
SearchLove London 2014 - Becoming a Digital Super-Hero
SearchLove London 2014 - Becoming a Digital Super-HeroSearchLove London 2014 - Becoming a Digital Super-Hero
SearchLove London 2014 - Becoming a Digital Super-Hero
 
Lessons learned how to engage fans in 2015 - #DMFCairo
Lessons learned how to engage fans in 2015 - #DMFCairoLessons learned how to engage fans in 2015 - #DMFCairo
Lessons learned how to engage fans in 2015 - #DMFCairo
 
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)
 
How to Turn Knowledge into Data: Customer Reviews
How to Turn Knowledge into Data: Customer ReviewsHow to Turn Knowledge into Data: Customer Reviews
How to Turn Knowledge into Data: Customer Reviews
 
Advocacy Advantage: Toronto
Advocacy Advantage: TorontoAdvocacy Advantage: Toronto
Advocacy Advantage: Toronto
 
B4 b web straegy
B4 b web straegyB4 b web straegy
B4 b web straegy
 
5 Things Every Rotary Club Facebook Page Should Have
5 Things Every Rotary Club Facebook Page Should Have5 Things Every Rotary Club Facebook Page Should Have
5 Things Every Rotary Club Facebook Page Should Have
 
Redesigning Deliveroo – Simon Rohrbach, Deliveroo
Redesigning Deliveroo – Simon Rohrbach, DeliverooRedesigning Deliveroo – Simon Rohrbach, Deliveroo
Redesigning Deliveroo – Simon Rohrbach, Deliveroo
 
Rob wellman navagating social media tsunami - social5 - prsa
Rob wellman navagating social media tsunami - social5 - prsaRob wellman navagating social media tsunami - social5 - prsa
Rob wellman navagating social media tsunami - social5 - prsa
 
Online Marketing for Dummies TES
Online Marketing for Dummies TESOnline Marketing for Dummies TES
Online Marketing for Dummies TES
 
4 Pillars of Digital Marketing
4 Pillars of Digital Marketing4 Pillars of Digital Marketing
4 Pillars of Digital Marketing
 
Marketing possibilities with_the_use_of_social
Marketing possibilities with_the_use_of_socialMarketing possibilities with_the_use_of_social
Marketing possibilities with_the_use_of_social
 
Awesome Apps 2018 - Marketing
Awesome Apps 2018 - MarketingAwesome Apps 2018 - Marketing
Awesome Apps 2018 - Marketing
 
Wordcamp Vancouver 2019: It Ain't Yoast [SEO]
Wordcamp Vancouver 2019: It Ain't Yoast [SEO]Wordcamp Vancouver 2019: It Ain't Yoast [SEO]
Wordcamp Vancouver 2019: It Ain't Yoast [SEO]
 

Último

Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Zilliz
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 

Último (20)

Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 

Summer 2012 seo 2 earned media

  • 1.
  • 3. HOW SEO WORKS (2000 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy some links 3: ???? 4: Profit!!!1!
  • 4. HOW SEO WORKS (2004 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy lots of links 3: ???? 4: Profit!1!!1!
  • 5. HOW SEO WORKS (2008 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy a shit-load of links 3: ???? 4: Profit!!!1!
  • 6. HOW SEO WORKS (2011 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Get the site in great shape 3: Think a bit about users 4: Buy a fuck-tonne of links 5: ???? 6: Profit!!!1!!!!11!!1!one!eleven!!!!
  • 7. but if it’s just about links…
  • 8.
  • 9. This is Troy Troy is “HAWT” Troy is looking for love Troy likes nice girls, but he can’t find one
  • 10. This is Sharpay Sharpay is popular Sharpay buys her friends Sharpay is a total bitch
  • 11. This is Gabriella Gabriella is not popular She can’t buy friends Gabriella is lovely
  • 12.
  • 13. Back to our feature presentation
  • 14.
  • 15. >> THE EARNED MEDIA MANIFESTO >> >> YOU CANNOT BUY POPULARITY : AUTHORITY IS EARNED >> >> USERS ARE PEOPLE >> USER EXPERIENCE IS IMPORTANT >> CONTEXT IS EVERYTHING >> GIVE PEOPLE A REASON TO CHOOSE YOU >> LISTEN TO EVERYONE >> SPEAK HOW YOU WOULD LIKE TO BE SPOKEN TO >> BE REMARKABLE >>
  • 16.
  • 17. EARNED MEDIA (2012 VERSION) 1: Content is relevant (keywords are optional, Google is clever) 2: Websites look beautiful (you should make an effort) 3: Make it easy to share content (who doesn’t like a button) 4: Make all content worth sharing 5: Get the right people to talk about you for the right reasons 6: Ask customers what they want 7: Make friends with the popular kids 8: Stand out from the crowd 9: Be in the right place at the right time 10: Talk to customers throughout their journey