Blizzard Entertainment demonstrates key aspects of the network economy through their massively multiplayer online role-playing game World of Warcraft. Blizzard has over 11 million subscribers globally who are connected through an online network. By integrating third-party websites, games, and other affiliated products and communities, Blizzard expands its network to increase its economic value according to principles of the network economy. Blizzard's network-based model allows it to meet increasing demand through scalability and provides access to cultural experiences rather than ownership of physical products.

1. NETWORK ECONOMY Image from: http://www.briansolis.com/2009/03/human-network-social-economy-is/