Presentation on the power of Energizing Brand Advocates by Zuberance Founder/CEO, Rob Fuggetta, at EyeforTravel's Social Media Strategies for Travel conference in San Francisco. March 3, 2011.
9. 6 Advocates are Most Trusted Source Sources Consumers Trust Source: Nielsen
10. 7 An Army of Advocates 1 in 4 people in US (60M) are Brand Advocates Source: Multiple
11. 8 Social Media Amplifies Advocates 60MTrusted WOMImpressions 100,000Energized Advocates Sources: Forrester, Comscore; Note: Estimated # of Trusted WOM Impressions over 12-month period
12. 9 5X More Valuable than Ave Customers $3,000 Value of one Brand Advocate for hotel Advocacy Value 3X Spend Value 2X Spend Value Sources: Deloitte; Owen, Brooks, Zuberance Ave Customer Brand Advocates
16. 13 Advocate Reviews Boost Hotel Sales Travelers 3X More Likely to Book Hotels with 5-Star Ratings than 3-Star Ratings Sources: Chadwick, Martin, Bailey