7. r
pany o
th e c om
self as stomers
of your our cu
St ep outside hat do y o m you?
brand.
W want fr
8.
9.
10. What others say about you is far more important
than what you say about yourself
11.
12.
13.
14.
15. Most companies measure: Are you measuring?:
Legal Risks What’s being said
about you online
Compliance Customer sentiment
online
Financial Results
Employee
engagement
16.
17. I know that 50% of my advertising is working,
I just don’t know which 50%
Many large companies are using social platforms as just another broadcast mechanism. Can do this if you have huge advertising budget and tack it on the end
Do you want to be like everyone else or do you want to stand out from the crowd?
People engage with things they are emotional about www.socialmediology.com.au 17/10/12
What do your customers WANT from you? Not even NEED from you!
Traditional sales funnel ends at sale
This holds tremendous value and is often overlooked in the ROI debate Exposure, Influence and Engagement –rarely found in other forms of marketing.
Traditional sales funnel ends at sale
If you’ve got the mindset for social media in your business, don’t figure it out later.