17. Changing Landscape: Social Search Social Search Search becomes more personal to the user Integrates content from friends & online contacts to query “ Social” added to Google Images (see friends’ pictures) “ Results from your social circle”
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26. Who Is 451 Marketing? Founded in February, 2004 Headquartered in Boston with an office in Chicago A collaboration of 20 industry veterans committed to being best-of-breed public relations, search marketing, and social media specialists Recently named eMarketer 2009 for the Americas by TRAVELCLICK Google Adwords certified
29. Our Team Members Have represented brands like New Balance, Bank of America, Dunkin’ Donuts, Ralph Lauren - RLX, DestinationWeddings.com, Boston Celtics, RE/MAX, Allstate, SVEDKA, Gentle Giant, Rubbermaid, the Home Entertainment Show, and the Boston Red Sox .
30. AJ Gerritson, Founding Partner 451 Marketing 100 North Washington Street Boston, MA 02114 617-259-1605 x 204 www.451marketing.com www.451heat.com www.Linkedin.com/in/ajgerritson @ajgerritson
Editor's Notes
Cite: http://en.wikipedia.org/wiki/Search_engine_marketing Background on search marketing Background http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html Paid vs. organic search http://www.mortonmarketing.com/template.
Source: http://www.ereleases.com/prfuel/statistics-seo-press-releases/ Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122670 Source: http://www.conductor.com/resource-center/seo-articles/importance-page-one-visibility Source: Jupiter Research, 2008. 2 comScore, 2009 (from ppt may 4 webinar) Outline information: Increase in spending SEM spending projected to increase approximately 15% in 2010 http://www.efrontier.com/aboutus/press/press-releases/Search-Marketing-Sector-Rebounds
Source for social media definition: http://sbinfocanada.about.com/od/socialmedia/g/socialmedia.htm (Ron Jones)
Source: http://www.soravjain.com/2010/01/51-fascinating-social-media-facts.html Source for Fortune 100: http://www.techiemania.com/social-media-in-business-an-infographic-of-fortune-100-statistics.html Outline information: Statistics about Social Media U.S. advertisers are projected to spend 1.295B on social media in 2010 http://www.iab.net/insights_research/947883/1675/1122511 Time spent on social media sites U.S. users’ time spent on social media sites has increase 210% in past year http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/ Interesting Statistics http://aiim.typepad.com/aiim_blog/2009/08/37-really-cool-statistics-about-social-media.html 2010 Marketing Budget growth by industry http://www.emarketer.com/Article.aspx?R=1007430
Social Media Goals? Top 6 goals for social media campaigns http://www.marketerinsight.com/online-marketing/5-social-media-marketing-goals/
Social influences search – its confirmed
Google instant graph source: http://www.google.com/instant/
Introduction on search marketing and social media, and the advantages of integration, changing landscape, etc. Two case studies http://mashable.com/2008/07/23/corporate-social-media/
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