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1. 5 Brilliant Social Media Myths Busted!

2. With so much information coming at
you daily, from your social pages and
from the internet at large – it can be
tough to pick out the truth from the
lies. Today we’re going to take a candid
look at the top 5 social media myths,
and bust them wide open for you.
Even if these myths seem like public
knowledge, they can still be damaging
lies that will hurt your social media
plans.

3. Myth #1: Social Media is Meant For
Direct Sales

4. While you can sell directly on sites like
Facebook, there is a far reaching ROI
that goes above and beyond direct
sales. The true value of social media is
in community building, for repeat sales
and information gathering. When you
learn to use your social community to
build your business, you’re doing so
much more than simply selling directly
from a page!

5. Myth #2: More Posts Mean Better ROI

6. On sites like Facebook, Twitter and
Google+ – there is always a need for
fresh content. Updating is often taken
to extremes by companies, as they
believe the more posts they publish,
the more sales they’ll make. It’s
another numbers game. Just like
having a larger community doesn’t
always mean more sales, neither does
posting more often.

7. As always the focus is on the
interactivity and quality of each post.
There have been many cases when 3
posts a week, have performed better
than 30 posts in that same week on
another account. For increased ROI
you can never underestimate the
power of well planned content. Don’t
try to make up for it, with more posts!

8. Myth #3: Viral Marketing is The Best
Form of Marketing

9. There’s no denying it – when
something goes viral, great things
happen. But these great things are
fleeting, and they don’t last. Even if
you manage to get 8000 people
viewing your video in one hour, the
sales repercussions will be limited.
Instead focus on sales, and target
small communities.

10. A cat post might bring you traffic, but a
sales video will bring you sales. Don’t
forget that a sudden burst in traffic,
will never replace a slow, steady ROI
increase. Viral marketing is far too
inconsistent for that. Let it happen
naturally, instead of chasing it!

11. Myth #4: The ‘I’m a Guru’ Imposition

12. Social marketers hate it when new
marketers claim to be experts, yet they
publish basic drivel on their websites,
and have no real experience in the
field. Why then do so many people
continue to call themselves gurus?

13. Recent statistics from Hubspot reflect
that social marketers that do use
words like guru, expert, author,
founder and speaker have more
followers. It seems like people just love
to follow these stereotypical names.

14. So, while using the word guru is in
poor taste if you’re brand new to
marketing, it is highly desirable to
marketers who do have some
expertise!

15. Myth #5: Social Analytics Replaces
One-on-One Feedback

16. It’s tempting to believe that social
analytics have advanced to the point
that they can tell you everything you
need to know as a marketer. The truth
is, analytics requires speculation, and
it’s a very biased, perspective-based
way to build your campaign. These
analytics will never replace interacting
one-on-one with your consumers, in
real time. You’ll discover far more by
forming genuine relationships.

17. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

18. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

19. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

20. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com