1. Company highlight
CBS
associati
CBS
associati
Company highlight
2014
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2. Company highlight
CBS
associati
Cbs Associati is an independent publishing
company, specialising in on-line information
tailored for the financial and investment
community.
The launch of Lamiafinanza in 2005, addressing
broad financial themes for a wide audience, was
followed in 2012 by Lamiafinanza Green,
discussing sustainable and green finance, by
Lamiaprevidenza in 2013, specialising in
insurance and social security and finally by
Lamiafinanza.ch which specifically targets the
Swiss market.
The competence and experience of our journalists
set us apart from the on-line competition for the
high quality of our product. The rigour and
authority of our reports has made us a valuable
reference point for industry professionals, while
our editing style, crisp and accessible, also
endears us to the wider public.
This is thanks to the “educational” approach that is
firmly at the core of our publishing strategy, borne
from the idea of bringing the issues of money and
finance within everybody’s grasp, and spurred by
the belief that everybody has the right – as well as
the duty one might say– to look after one’s savings
and financial affairs in an informed manner.
Through years of experience, Cbs has developed
and perfected a unique cooperation arrangement
with its commercial partners: we offer reserved
self-directed areas within our newspapers where
our clients, with our assistance and expertise, can
engage directly with their current and potential
customers.
Our client base includes a wide range of primary
institutional clients, ranging from banks, brokerage
houses, asset managers, insurance companies
and pension funds. Our product offering includes
also editorial services and projects in the areas of
financial information and education.
Company
CBS
associati
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3. Company highlight
CBS
associati
Online magazine
Lamiafinanza.it is an on-line newspaper on financial
information and investments, targeting both market
practitioners and the wider public.
Simple, understandable language and thorough,
independent information are the core promises to
our readers’ base.
These trademarks, expertly and consistently
delivered by our experienced editorial team, are
widely acknowledged and praised throughout the
business community.
Our unique communication model, in conjunction
with on-line distribution, enables us to:
§ Translate cryptic financial jargon into plain
accessible language
§ Broadcast timely, reliable and independent
information which is relevant to our target
audience within the financial and investment
community
§ Further the understanding of issues that are too
often given for granted
§ Foster and enhance independence of
investment choices
§ Independently assess new investment
opportunities and offerings coming to market
§ Objectively evaluate financial instruments,
investment, life-insurance and pension products.
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CBS Associati also provides marketing and a complete suite of
editorial services: content, advertisement, sponsorships,
partnerships, special editions.

4. Company highlight
CBS
associati
The number of companies – both industrial and
financial – that are advertising their ethical and
sustainable credentials as a core strength of their
strategy in approaching markets and customers is
growing fast.
The increased public focus on these issues has
made companies and investors aware that
company behaviour must be in sync with the
company’s environment.
Corporate social responsibility, sustainable
production technologies and awareness of the
footprint on the environment have already become
essential elements of corporate strategy.
In a very near future, only by embracing these
values will corporates be able to access funding
and capital markets.
Lamiafinanza-Green.it is the online newspaper fully
dedicated to these issues. Launched in April 2012,
it has established itself as an important reference
point for sustainable finance, specifically as
concerns to:
§ Sustainable finance
§ Socially responsible investments
§ Corporate social responsibility
§ Socially responsible financial disclosures and
communication
§ Philanthropy
§ Industrial sustainable and eco-compatible
development
§ Green economy.
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Online magazine
CBS Associati also provides marketing and a complete suite of
editorial services: content, advertisement, sponsorships,
partnerships, special editions.

5. Company highlight
CBS
associati
Lamiaprevidenza.it was born with the ambition of
delivering complete, up to date and reliable
information on retirement and pensions schemes,
both public and private. In Italy this means helping
our reader navigate an archipelago of options:
INPS, employers’ liability insurance (casse
previdenziali), open and closed pension funds, self
directed pension plans, life insurance, social
security, and long term financial investment plans.
Lamiaprevidenza is an online newspaper speaking
both to individuals and companies facing the
problems of dealing with pensions and integrated
pension schemes, the wide range of product
offerings, the many industry players and public
bodies. It provides our readers with an independent
and easy to use tool where all content is accessible
and downloadable at a click of the mouse. To
corporate it provides a place to meet their
customers and users, as well as a window to
display themselves, their product offerings, and to
gather customer feedback and needs.
The newspaper, supported by its team of
experienced journalists and editors, is open to:
§ Contributions of market practitioners and
experts
§ Corporate sponsorships from companies renting
customised space to interact with their target
audience
§ Readers’ feedback, with questions, requests for
information, and postings of problems and
issues.
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Online magazine
CBS Associati also provides marketing and a complete suite of
editorial services: content, advertisement, sponsorships,
partnerships, special editions.

6. Company highlight
CBS
associati
With Lamiafinanza.ch CBS Associates broadens its
reach beyond the Alps and outside of the European
Community borders by opening an international
news and communication channel.
The Ticino region is very close to the pulsing heart
of Italy’s financial community, both in terms of
geography, language and culture. At the same time,
the newspaper is also specifically targeted at a
broader, more international context, with an eye on
the French and German investment space.
This makes of Lamiafinanza.ch a prime location for
gathering first hand reports on international trends
and product offerings, and for advertising the Italian
financial industry, its managers and analysts,
beyong national borders.
Content on Lamiafinanza.ch is distinctively
international, with a broad range of specialist topics
including foreign exchange and commodities,
coverage of international stocks and international
sovereign ratings, with articles in Italian and English
to better reach its international audience.
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Online magazine
CBS Associati also provides marketing and a complete suite of
editorial services: content, advertisement, sponsorships,
partnerships, special editions.

7. Company highlight
CBS
associati
Reserved area Partnership
CBS Associati has developed a unique and highly
effective form collaboration with its loyal partners –
primary banks and financial institutions, asset
managers and insurance companies – which have
chosen our newspapers to communicate with their
customer base.
The tried and tested formula, developed on
Lamiafinanza in years of experience and
continuous feedback from our customers, and
subsequently extended to all our newspapers,
takes the form of a reserved area – like renting a
window on our shop – where our partners are free
to chose the best format and content to effectively
reach out to their clients.
Reserved areas feature:
§ Partner’s logo and branding
§ Customised selection of content and topics
§ Periodic communication and appointments
§ Control on timing of communication and
announcements.

8. Company highlight
CBS
associati
In the vast majority of cases (and our experience
shows that this is by far the most effective formula)
partners’ directed content takes the form of
educational articles on specific financial
instruments, investment and portfolio strategies,
and market analysis, as well as presentations of
partner’s products and services.
Partners have full control over the content and
format within the reserved areas, which can usually
ranges from articles and interviews to film clips.
Although all content is in the partner’s name, our
editing team is always at hand to provide any
support required in suggesting the most relevant
themes and topics, drafting and editing bespoke
text, shooting of video footage and interviews,
translations, etc. to ensure the best possible impact
and return of communication investment.
These reserved areas offer our clients direct and
privileged access to the broad and loyal readership
of our newspapers, which is typically much broader
and diverse than the one reached by the partners’
own web pages. Furthermore, it comes with the
added bonus of the association with our brand and
the values it stand for: independent and
authoritative information.
Choice of content
Partnership

9. Company highlight
CBS
associati
Case history Partnership
Our partners are primary market players,
household names in the area of asset management
and financial services.
We have built together long lasting relationships
based on trust and cooperation, a driver of success
that is constantly strengthened through time.
Partner Type of section Partenersh
ip from
to Magazine
Fidelity Worldwide Inv. Markets and educational Feb 2006 ----- Lamiafinanza
Pictet & Cie. Megatrend
Jun 2008 ----- Lamiafinanza
Invesco AM Market analysis Oct 2008 ----- Lamiafinanza
Eurotlx Educational Sep 2009 ----- Lamiafinanza
Pioneer Investments Markets and trend Mar 2010 ----- Lamiafinanza
Eurizon Capital Italian stock market Feb 2010 Jun 2010 Lamiafinanza
Credit Suisse Educational ETFs Jun 2010 Dec 2010 Lamiafinanza
Aberdeen AM Educational and trend Oct 2011 ----- Lamiafinanza
Barclays Capital Services Educational bonds Oct 2011 Jun 2012 Lamiafinanza
Bank of Valletta Market in Malta Feb 2012 Dec 2012 Lamiafinanza
Genertel Life Pension funds Jun 2012 Dec 2012 Lamiafinanza
Unicredit Sustainability and social responsibility Jun 2012 ----- Lamiafinanza-green
Vontobel Private Banking Advice and markets Jun 2012 Mar 2013
Lamiafinanza
CSR Manager Network Social responsibility Nov 2012 -----
Lamiafinanza-green
Anima Sgr Financial planning Feb 2013 Oct 2013
Lamiafinanza
Unipol - UGF Annual sustainability report Jul 2013 -----
Lamiafinanza-green
AXA-Mps Assicurazioni Vita “Life Cycles” approach Sep 2013 ----- Lamiaprevidenza
AssetDyne Ratings Jan 2014 -----
Lamiafinanza (IT, CH)
UBS Etf ETF - professional approach Feb 2014 Jun 2014 Lamiafinanza
Sociètè Gènèrale Daily leverage certificates Mar 2014 ----- Lamiafinanza
Assoetica Ethics Mar 2014 ----- Lamiafinanza-green
Ethenea May 2014 Jun 2014 Lamiafinanza
iShares Jul 2014 Sep 2014 Lamiafinanza
Short-term partnerships (under one year) are marked in RED.

10. Company highlight
CBS
associati
Monitoring of the partnership - 1
CBS Associated has developed accurate and
effective monitoring tools to perform in depth
quantitative analysis, which are unique in the
market.
These monthly reports are an invaluable support to
precisely measure the effectiveness of the
communication efforts, providing our partners with
readers’ feedback, volumes and specific interests,
enabling them to quickly adapt and fine tune their
strategies.
Content of the monthly reports
§ Number of page views and unique visitors for each section (monthly aggregate)
§ Total number of articles and papers published
§ Performance comparison page views and visitors
§ Performance comparison page views and visitors and aggregate sections of the other Partners
§ Performance mix of page views if you manage multiple sections
§ Performance contribution of each section
§ Daily page views and total visitors for each section managed
§ Daily page views for each article (tipically for the last 5 updates published)
§ Total and daily data for • Readers of all articles in the individual section of the Partners • Readers of a single article • Readers more than one item
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Report

11. Company highlight
CBS
associati
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Monitoring of the partnership - 2 Report
• N.B.
Our partner EuroTlx has consented to the use of traffic data on their reserved areas
for demonstration purposes.

12. Company highlight
CBS
associati
CBS
associati
Company CBS Associati srl
Viale Premuda, 46 - 20129 Milan - Italy
Mail info@lamiafinanza.it
Tel +39 02 778863 220
Partita iva / VAT 04721910968
CCIAA 04721910968
REA 1767887
ROC 16951
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Company reference