Presentation at World Communication Forum Barcelona. The regional meeting of WCF of DAVOS. May 23 at CCCB, Barcelona. #WCFDavos @AR_BCN

1. Emerging Technologies for
Visual Communication
Augmented & Virtual Reality, Wearable Glasses & Video-mapping
Isidro Navarro
Augmented Reality Barcelona , La Salle Campus Barcelona
World Communication Forum – Barcelona
Centro de Cultura Contemporanea de Barcelona CCCB

2. INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
AUGMENTED REALITY BARCELONA
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3. INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
AR market studies
Augmented & Virtual Reality markets = 1.06 Billion $ (2018)
“Virtual Reality & Augmented Reality Market – By Technology (Mobile &
Spatial AR, Semi & Fully Immersive VR); By Sensors & Components
(Accelerometer, Data Glove, HMD, ICs); By Applications (Medical, Military,
Gaming), By Geography (2013 – 2018) ”, published by MarketsandMarkets
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WEB

4. INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
AUGMENTED REALITY
Real world connected to virtual world in real-time
VIDEO

5. INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
VIRTUAL REALITY
Immersive experiences for users in gamming and marketing
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VIDEO

6. INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
INTERACTION
Interactivity could be the key to engage consumers into new
shopping experiences
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WEB VIDEO

7. INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
SECOND SCREEN
Extra contents using smartphones or tablets
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VIDEO

8. INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
ACTUALITY IN EYEWEAR GLASSES
‘AR will be the magic key for smart glasses’
Joshua Flood, ABI Research at insideAR 2013
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VIDEO

9. INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
Google Glass EVOLUTION
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WEB

10. INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
NEXT STEP
GOOGLE and LUXOTTICA announce strategic partnership for
Glass to develop innovative iconic wearable devices
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WEB

11. DEVELOPMENT
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
SOFTWARE DEVELOPMENT KIT - SDK
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METAIO
ARPA - SDK
WIKITUDE - SDK
CATCHOOM

12. APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
CAR INDUSTRY
METAIO Hands-Free Car Manual
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WEB VIDEO

13. APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
NAVIGATION
ARFORGLASS.ORG See Christchurch as it was before the
earthquakes and building demolitions.
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WEB VIDEO

14. APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
EUROLEAGUE BASKETBALL
Fans experience can be improved with unique points of views
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WEB VIDEO

15. APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
PUBLISHING
LAYAR app for augmented contents and interactive printings
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WEB VIDEO

16. APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
SMART GLASSES IN AVIATION INDUSTRY
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VIDEO

17. APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
TOURISM
The history, architecture, insider tips and hidden gems from
over 100 local publisher partners come to life.
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WEB VIDEO

18. APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
EDUCATION
Andrew V. Heuvel – class of physics in remote with glasses
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VIDEO

19. APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
TRANSLATOR
WORD LENS translates in real-time with Augmented Reality
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WEB VIDEO

20. APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
HELPING DISABLED PEOPLE
Smart glasses devices can break new frontiers for people with disabilities.
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VIDEO

21. AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
ISIDRO NAVARRO
@inavarrod
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Thank you!