2. The R&D area Prisa Digital
We started two years ago developing TV apps;
First we defined connected Tv as Now we think multiscreen:
“the marriage of television «Connected device interaction
engagement & internet interactivity” more important to TVs than
apps”
3. R&D Lab: testing devices key
Boxee
Samsung Blue Ray
Xbox Kinect
iPad / iPhone
Samsung Smart 3d TV 42”
Apple TV Nintendo 3Ds
Android
Blue Ray
3D Camera Panasonic
LG Connected 3D TV 47”
3
4. Product Roadmap 2010-2012
December 2010
August
01 2011
September
02 2011
Feb
2012
03 Developed by prisa TV
May
2012
04
05 NDA Aug 2012
06 R&D
9. Next gen Tv apps: second screen apps
2nd screen concept should be defined by aggregation of 3 different
interaction and consumption features:
1. Synchronized TV Apps : playback and control troughout sencond
device (ex: iPad Xfinity Remote Comcast)
2. Companion TV Apps: Main screen content is reinforced and
contextualized (ex: Weather channel ”From the Edge With Peter
Lik.” Fox companion app just for “Bones” ABC ”Grey’s Anatomy)
3. Interactive TV apps: user interacts with main
content (conversational social TV) or plot interaction (Intonow) or
content interaction gaming
10. 2nd screen: Sync apps
New app: AS deportes
• Videos, sport socores,twitter
• Sync control Remote control syncronized with
tablet/smartphones articles and video playback
11. 2nd screen: Sync apps
New app:Elpais
• News and multimedia
• Interactive services (weather, sport scores, cinema etc)
• Sync control Remote control synchronized with tablet/smartphones articles and video playback
12. 2nd screen: interactive apps
Karaoke TV game with social ranking
3. TV app playback video and lyrics
1. Smartphne analyze
vocice patterns
2. Tv/ mobile
conecction wifi.
Data
4. Audio analysis and Base
ecualizing classification
comparison with original 5. Sound and lyrics
sound
synchronization
.
12
13. Summary
Tablet adoption next with Connectd Tv and specific apps development will allow a new way of
audiovisual consunption created that is konw as second screen experience.
• The new TV users demand different contents, studios premium and low cost , short and
long form content, live and on demand, for being consumed trougthout multiple devices
• The new user demands a better usage and targeting of his consumption time integrating
the concept of family interactive entertainmet to TV content (social games) and social
conversation (social TV)
• One of main changes will adress sinchornized commercial campaingns will leverage actual
CPM
• .Content search will be related to recommendation systems both editoprial an social (netflix
70% of traffic driven by reccommendations)
• Search will not be linked to consumtion time since movile apps will let us create playlist in
advance for being played back later on larger screens.
• Commercialization of 2nd screen campaings
