Sonia Hsu has experience planning marketing campaigns, exhibitions, and digital and print materials. She promoted new products, built a corporate identification system, planned websites and apps, operated online advertisements, and applied for international design awards. Some of her projects included planning the Jimmy Project exhibition integrating technologies and products, organizing press conferences, and coordinating CES, iFA, and COMPUTEX exhibitions.
2. Contents
• Promoted new products
• Built Corporate Identification System
• Planned websites
• Planned campaigns
• Held exhibitions/ planned showrooms
• Planned advertisements(in Apps)
• Planned marketing materials
• Operated Google/ Baidu Adwords
• Applied international design awards
3. Promoted new products
• Offer new product launching information to local
marketer
Launching plan:
Market analysis, product position, schedule
Product introduction:
press releases, wording of website and box
Sales guide
4. Built Corporate Identification System
Cooperated with the
consulting firm to build
brand vision/ value/
culture/ commitments
5. Planned Websites
• Website updated
Planned layout
Planned program requirements
Cooperated with the
designers and programmers
6. Held Campaigns(1/5)
• Jimmy Project
Exhibition cooperation
Integrated the technologies and
products to cooperate with them
7. Held Campaigns(2/5)
• Jimmy Project
Exhibition: Instant messages through iPad
Integrated handwriting recognition technology