Chris' slides from the Dancing for the Games social media training day in December 2011 - Publishing

2. Dancing for the Games
Social Media Training Day – Online
publishing
@dance4thegam
0121 200 2627
es
hello@mademedia.co.uk

3. We’re going to cover
• Principles
• Tools
• Tips

4. Principles

5. 1. Listen
How do you know what to
say if you’re not listening
to others?

6. 2. Put others first
Audiences, peers, funders,
family, the press, people within
your sector, people outside
your sector, suppliers, friends…

7. 3. Then publish
Use what you learnt when
listening (copy the best)

8. 4. Get them while they’re hot

9. 4. Get them while they’re hot

10. 5. Build your network before you
need it

11. The new Radiohead

13. 5. The bit everyone liked
“12 hours later, we had over 50,000 purchases and had earned
$250,000, breaking even on the cost of production and website. As
of Today, we've sold over 110,000 copies for a total of over
$500,000. Minus some money for PayPal charges etc, I have a
profit around $200,000 (after taxes $75.58)”

14. The bit I liked
“I'm really glad I put this out here this way and I'll certainly do it
again. If the trend continues with sales on this video, my goal is
that i can reach the point where when I sell anything, be it videos,
CDs or tickets to my tours, I'll do it here and I'll continue to follow
the model of keeping my price as far down as possible, not
overmarketing to you, keeping as few people between you and me
as possible in the transaction”

15. • Following the principles
• Transparency
• Experimentation
• Ask what people want
• Be personal

16. Websites / Blogs

17. Websites / blogs - tips
• Cater for the first time visitor
• Be interesting, funny, useful and honest
• There’s no need for an essay
• Be regular
• Link
• Copy others

20. Email

21. Email - tips
• Very powerful
• Build your list. Always
• Don’t let it go cold
• Make a plan
• Copy others

23. Facebook

25. Facebook - tips
• Set up a Page
• Your audience is there. Family, friends and
colleagues
• Plenty of text in the Info section
• Images and videos get the best response
• Copy others

26. Twitter

28. Twitter - tips
• It’s a listening tool
• It’s not about you
• Your number of followers means
nothing
• Copy others

30. Others

32. Recap

33. Principles
• Listen
• Put others first
• Then publish
• Get them while they’re hot
• Build your network before you need
it

34. Tools
• Website/blog
• Email
• Facebook
• Twitter
• Others

35. A suggestion
Why not gang up?

37. If you do nothing else…
1. Ian covered the most important stuff
2. Have a website. Use it regularly.
3. Always. Be. Collecting (contact details)

38. Chris Unitt
Head of Social Media, Made Media
chris.unitt@mademedia.co.uk @dance4thegam
@ChrisUnitt es