Marel Q1 2024 Investor Presentation from May 8, 2024
IDMD Online: 5 reasons you should consider adding an app to your campaign mix - Sebastian Vaduva
1. 5 reasons you should consider
adding an app to your campaign mix
Sebastian Vaduva, - CEO
Twitter: @sebivaduva
Email: sebi@appscend.com
Webinar 13.03.2012
2. Mobile apps today
App Stats Worldwide
> 400 M Devices
iOS & Android, covering over 70%
of the smartphone market today.
> 1 M Applications
Summed up : App Store & Android Marketplace
>182Billion
downloads / year by 2015
Mobile is the fastest growing market in the digital sector!
4. Why would I want an app?
1. Focus on a brand
An app is the most intimate and personal connection a client or consumer can
establish with your brand
#1 App in 57
Countries in 2009
5. Why would I want an app?
2. Apps provide the richest mobile experiences.
By developing a native app designed for specific smartphone features, you
can deliver exceptional functionality that mobile sites cannot. Examples
include tapping to a device’s GPS, accelerometer, photos, and microphone.
Simply put, native apps can interact with users’ devices more fully in ways
that a website cannot.
6. Mini Countryman Iphone Game
3. Unprecedented Analytics
For every user that logs into your app, you can retrieve demographical data
– gender, location and age group. Additionally, you can store your own
custom data attached to every user; set and retrieve it inside your app, use
it to create custom segments relevant to you
7. Why would I want an app?
4. Apps drive sales
Sell virtual or physical goods to your customers right on their
mobile phones ( IAP, Subscriptions)
5. Web is distracting
Time spent on mobile web is less than time spend on traditional
web. Therefore there’s really little time to draw the user’s
attention. Any distraction could be fatal.