This document discusses best practices for managing a brand in higher education, including working with visual media archivists and photography editors, addressing challenges like user demand, staffing, budgets and IT, adopting best practices for a digital asset management system to organize rich media assets, and providing advice.

1. Managing Your Brand
in Higher Education
Visual Media Archivist
& Photography Editor
Works with

2. Works with

3. Previous Condition
Works with

4. Current Condition
Works with

5. Goals
Works with

6. Challenges in EDU
User Demand
Staff
Budget
IT
Rich Media Growth
Works with

7. Our DAM concerns
Works with

8. Best Practices
Works with

9. Advice
Works with