Real time opportunities and target marketing is a presentation that was shared by Jared James at Zillow Academy. He asked that we post this and share it with others. Enjoy!

2. Job Data Highlights The US unemployment rate declined from 8.9 percent in February to 8.8 percent in March. (went back up to 9% in April) 34 states saw a decline in the unemployment rate in this month with New Mexico, Florida, and Nevada seeing the largest fall. The unemployment rate was unchanged in 9 states and DC. In March, North Dakota, Nebraska, and South Dakota had the lowest unemployment rates—all under 5 percent. Rhode Island, Florida, California, and Nevada had the highest rates among the 50 states and DC.

3. More Highlights & Outlook • 38 states had positive job growth in March, and the average job growth in states was 0.1%. • The greatest job growth in March was in Missouri while Maine had the largest job decline. • Moving forward, increasing labor force participation may keep the unemployment rate high even as jobs are being added.

5. How is underemployment doing?

6. Where are we this spring? Existing-home sales increased 3.7% from February to March to a seasonally adjusted annual rate of 5.10 million (April went back to 5.05 millon) About 40% of existing homes bought last month were distressed properties The median sales price for an existing home was $159,600, down 5.9% from the year-ago median price of $169,600 Sales were up 3.9% in the Northeast, 1.0% in the Midwest, 8.2% in the South, and down 0.8% in the West

7. Percentage of Sales by State

8. Shadow Inventory by State

9. What about the HVCC(Home Valuation Code of Conduct) Establishes standards for solicitation, selection, compensation, conflicts of interest and appraiser independence. It was effective May 1, 2009, for any mortgage that will be sold to Fannie Mae or Freddie Mac; Federal Housing Administration (FHA) and Federal Home Loan Bank (FHLB) mortgages are not covered in the agreement.

10. So where are the opportunities?

12. Stats to remember 48% of sales people never follow up with a prospect 25% of sales people make a second contact and stop 12% of sales people make more than three contacts And yet 26.6% of all inquiries result in a sale This should motivate you 2% of sales are made on the first contact 3% of sales are made on the second contact 5% of sales are made on the third contact 10% of sales are made on the fourth contact 80% of sales are made on the fifth to twelfth contact Why should you be doing everything possible to stay in touch with people right now?

13. Real Estate: It’s time to buy againhttp://finance.fortune.cnn.com/2011/03/28/real-estate-its-time-to-buy-again/

14. So What’s New!!