1. Easy
Jet
Easy
Jet
is
a
discount
airline
in
Europe
that
offers
cheap
flights
to
a
number
of
destinations
throughout
Europe,
Northern
Africa
and
parts
of
Asia.
Its
goal
is
to
attract
savvy
travellers
both
for
leisure
and
business,
who
are
not
looking
for
first
class
treatment
but
to
simply
get
to
their
destination
on
a
shoestring.
Their
main
competition
is
Lufthansa,
which
is
another
discount
airline
in
Europe.
Their
values
are
placed
on
efficiency:
no
business
class
(business
class
reduce
seats
from
149
to
~109),
no
agents,
no
tickets,
no
free
food
and
they
strive
to
avoid
heavily
congested
airports.
Easy
Jet
is
targeting
financially
savvy
individuals
who
are
always
“looking
for
a
deal”.
These
individuals
could
include
“backpacking”
travellers
from
around
the
world,
college
students/grads,
middle
class
individuals.
Those
who
are
travelling
on
business
as
well.
Just
because
they
are
on
business,
does
not
mean
they
will
pay
over
$500
extra
to
be
in
“business
class”.
Times
are
tough
these
days,
companies
would
look
into
saving
on
travel
costs
in
one
way
or
another.
Meet
Liam
Liam
is
27
and
is
finally
taking
a
10
day
vacation
from
work.
He
works
for
a
general
contractor
company
based
out
of
Liverpool.
Liam
is
looking
to
relive
his
youth
and
travel
to
Ibiza
for
some
partying,
but
would
also
like
to
go
to
Glasgow
afterwards
to
visit
his
parents
whom
he
has
not
seen
for
a
year
and
a
half.
Even
though
Liam
has
not
had
a
vacation
in
a
while,
he
also
have
not
done
too
well
in
saving
his
money
so
his
funds
are
limited.
Luckily,
he
friend
recommended
Easy
Jet
to
him
and
to
his
surprise,
he
only
has
to
pay
€33 each
way. Without
having
to
spend
too
much
on
plane
tickets,
Liam
is
able
to
budget
around
his
partying
expenses
in
Ibiza.
USP
Cheap
Flights
with
numerous
destinations