With inbound marketing growing in popularity and performance, traditional marketing departments are struggling to keep up. This presentation takes a deep dive into how to organize a marketing department to efficiently run the inbound marketing campaign process.

1. Inbound Marketing Operations

2. relevance.com | @drelevance
Introduction
• Formerly Slingshot SEO
• Inc. 500 – 2011 & 2012
• Delivering Earned Media through
Digital PR and Content Marketing
• Over 10,000 Online Media
Relationships

3. relevance.com | @ChadPollitt
Introduction – Chad Pollitt
• Director of Marketing at digitalrelevance
• 3 Year HubSpot Customer & Partner
• Former Army Commander and Iraq War Veteran
• Co-author of
The Enterprise Blog Post Optimization Guide
• Featured in The Wall Street Journal, Inc., New York
Times, BtoB Magazine, Forbes and others

4. relevance.com | @ChadPollitt
Inbound Ops – Offer

5. relevance.com | @ChadPollitt
Inbound Ops – Landing Pages + CTAs

6. relevance.com | @ChadPollitt
Inbound Ops – Lead Nurturing

7. relevance.com | @ChadPollitt
Inbound Ops – Email

8. relevance.com | @ChadPollitt
Inbound Ops – Blog, Earned, Owned

9. relevance.com | @ChadPollitt
Inbound Ops – Social Media

10. relevance.com | @ChadPollitt
Inbound Ops – Analyze & Adjust