1. MySpace Friend PacksIncrease engagement by facilitating friendingEmpower users to befriend multiple:celebrities, comedians,bands, film makers, andinfluencers with one click
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3. 37% lost in 2007 and 41% lost in 2008 within the signup monthSource: MySpace Data warehouse non-deleted account type users in the United Kingdom that signed in 2007 and 2008 and logged in at least once
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5. The more friends you have the more likely you will continue to use MySpaceOf users that logged in at least once in a month post signup Source: MySpace Data warehouse non-deleted account type users in the United Kingdom that signed in 2007 and 2008 and logged in at least once
6. Friend Pack Concept Some users have trouble finding friends and things to do on MySpace.
7. Friend Pack Concept If users don’t find enough friends or things to do on MySpace they will leave.
8. Friend Pack Concept Can we leverage existing content and profiles to retain them?
9. Friend Pack Concept YES! MySpace can present an easy way for new and existing users to add multiple bands, comedians, and celebrities and more.
10. Friend Pack Concept Friend packs provide an easy way to add a group of friends at once. With one click. Amazon simplicity.
11. Friend Pack Concept For example: A user adds the Hip Hop friend pack. Instantly that user friends multiple hip hop artists on MySpace.
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13. He does not see many of the following activities:
51. It can also reside within the signup process and promoted via product marketingMySpace User Homepage Ad A module that includes friend packs. 1 click adds a significant number of friends Friend Pack Module User Info Ad + + + + Status and Mood Module Alerts PYMK Friend Updates Module Apps
![Friend Pack Concept ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)