Cuando nos proponemos acercar una tecnología o servicio a la Base de la Pirámide, cabe preguntarse cuestiones como: ¿cómo acertar en el diseño del producto o servicio?; ¿cómo evitar imponer productos que a medio plazo no cumplen adecuadamente con las necesidades de la población? Uno de los primeros errores que aparecen en este tipo de iniciativas es partir de una concepción predeterminada de cuál es la necesidad de la población y cómo se debe resolver. Sin embargo, diseñar un producto que realmente pueda encajar en una comunidad requiere un profundo y exhaustivo conocimiento de su cultura, costumbres y dinámicas. En este caso se define como acercarnos a las personas y poder diseñar un sistema de comunicación (SMS), que permita a la población tener acceso a sistemas médicos.

1. Copyright © 2014 por Fundación CODESPA. Todos los derechos reservados
Inclusive technology and service design

2. In a connected world,
design begins
with
relationships

3. Relationships begin by meeting people
where they are

4. Why Mobile?
7.2 billion active mobile subscribers
3.6 billion unique users
SMS is the only platform that reaches them all
International Telecommunications Union, 2010

6. The world’s most used data channel
is offline.

9. In the base of the pyramid, innovation is important.
But not as important as infrastructure, culture, or markets .

10. Infrastructure Determines Feasibility

12. Markets Define Adoption

15. Trust Based on Context

18. Transparent and Simple Communication

19. Simple Matters
Messaging is most used data format in the world – it can bridge educational and poverty divides through clarity and simplicity. Using messaging to connect with increases impact and population size by billions.

20. 0
20k
downloads
The Size of Simple

21. Business Models to Drive Scale

23. Networked Scale
CLIENTS
SMALL & MEDIUM ENTERPRISES
NATIONAL & REGIONAL ENTERPRISES
GOVERNMENTS & INTERNATIONAL ENTERPRISES

24. Systems aren’t about individual organizations, they’re about the relationships between them

25. Relationships are Networked Communications Infrastructure

26. Networked Healthcare
Zimbabwe Ministry of Health &
St. Gabriel’s Hospital, Malawi
Patients book appointments with remote clinics before leaving home, eliminating wait.
Clinics coordinate services and resources more effectively, follow-up with patients, and report diagnoses to the Ministry of Health – detecting outbreaks and tracking trends.
St. Gabriel’s handles twice as many patients at half the cost.
The Ministry of Health runs a national disease surveillance program, covering 75% of the country with weekly updates.

27. Interactive radio
Search for Common Ground, Ghana
SFCG used Frontline to enable community radio stations to take questions from listeners via SMS.
Listeners can text in their questions and get them answered live on the air.
Enabling stations to halve the cost of listener engagement.

28. Message-powered banking
Honey Care, Kenya
Community based savings organizations (SACCOs) use Frontline to enable members to remotely deposit into their accounts.
Deposit processing time was reduced by 85%, and average account balance improved by 50%.

29. Message-powered education
VSO Int’l., Papua New Guinea
VSO International used SMS to deliver stories to schools in remote areas where books were scarce.
Stories and lesson plans were delivered daily, and based on a structured phonetics curriculum.
Students in the program were twice as likely to meet literacy standards for their age.

30. Networked Land Titling
Mercy Corps, Bolivia
Mercy Corps incorporated Frontline into a digital land titling process for rural farmers.
Land titles were delivered 40% faster and cheaper under the program.
Land boundary locations, agreement statuses, and titling agency reports were transmitted over SMS.

31. The Value of Simple

32. The most powerful technology we have is
simply working together.

33. DESIGN
Not for the People.
Not by the People.
With the People.

34. Copyright © 2014 por Fundación CODESPA. Todos los derechos reservados
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