Online marketing dan Search Engine Optimization, presented on Bali Export Development Organization (BEDO)

1. Search Engine Optimization &
Online Marketing
Sharing & Open Discussion

2. Mostly People Know a Website from
Search Engine
Social Media (FB, Twitter, Google+, Youtube)
Reference from other website (backlink)
Advertising (Online & Offline)
Mailing List
Online Forum
Email Marketing & Daily Communication
Business Card
Marketing Kits (Brochure, Flyer, CD)
Words of mouth

3. Search Engine (SE)
Google (Most favorite SE)
Efforts ?
 Onpage Optimization
 Offpage Optimization (Backlinks)
Goal ?
 Listed on Google Search (on com, co.id, etc)

4. Search Engine (SE)
Onpage Optimization
 Meta tags (title, description, keywords)
 Heading (h1, h2 for words related with keywords)
 Alt tag for images
 Linked with other page
 Creating file: robots.txt
 Creating sitemap
 User friendly website / easy to navigate

5. Search Engine (SE)
Offpage Optimization
 Linked from others website (Backlinks)
 Linked with relevant keywords
 Create another or satelite website, creating articles
 Use SEO & Link Building technique : Directory
Submission, Article Submission, social bookmarking, blog
commenting.
 SEO services : submitedge.com, blueaffinity.net, text-link-
ads.com,
http://forums.digitalpoint.com/forumdisplay.php?f=60
 Creating Google Places

6. Social Media
Facebook, Twitter, Google+, Youtube, Flickr,
Pinterest, etc.
 Combining social activities and Business
 Social Media is only a channel to your website
 Be wise using social media

7. Advertising (Online)
 Google Adwords
 Facebook Ads
 Forum Ads (related with your business)
 Ebay listing
 Alibaba listing
 High traffic website ... ?
Advertising (Offline)
 Magazine, Newspaper, Radio, TV, etc. (Expensive)

8. Mailing List
 Follow mailing list based on your
interest/hobbies/business
 Put your signature on, containing of your name,
contact, and website or blog.
 Active discussion

9. Online Forum
 Follow forum based on your
interest/hobbies/business
 Put your signature on, containing of your name,
contact, and website or blog.
 Active discussion

10. Email Marketing and Daily
Communication
• Put your signature on, containing of your name,
contact, and website or blog.
• Use newsletter software. (Sendblaster, Arcablab)
• Consistency, monthly newsletter.

11. Easiest way to boost your sales!
• Pay Per Click (PPC) Campaign on Google Search
• Straight on keywords and your website
• Targeted visitor
• Start with low budget
• Combine it with SEO Campaign

12. Hendra W Saputro
Bali Orange Communications
Jl. Narakusuma 11, Denpasar – Bali
Telp. 0361-7448807
http://www.baliorange.net
Twitter: @baliorange
Blog: http://www.hendra.ws
Twitter: @hendrawsaputro