1. Unlock your profit potential with
support from the Draper Group!
Reseller Success Program

2. Why Sell Projection Screens?
What’s Your Screen Attachment Ratio? If your ratio of
screen sales to projector unit sales isn’t in the 60% to
70% range you are missing a huge opportunity. It’s
worth your time to calculate your ratio. Our Reseller
Success Program is designed to help you increase
your sales and improve your ratio and make you
more money!
Your Profit Center will Benefit! Projection Screens are
an accessory item. Few customers “shop” for the
lowest screen price. This means your potential for
profit is extremely high (25% to 30%). Making it con-
venient to add a screen to their purchase is key to
adding these sales and with Draper’s Screen Attach-
ment Tool we have made it simple!
Why Draper?
Satisfied Customers are Repeat Customers! Many of
Draper is a family owned, U.S. based manufactur- your customers don’t realize they need a screen to
ing company that has been in business since 1902. go with their projector. Many times they use a wall
We’re known for ethical business practices, product instead of a screen. They lose more than half the
innovation and excellent service. Draper is the 2nd brightness and contrast doing this. Helping them
largest manufacturer of projection screens in the choose a screen gives them a better end result,
world with manufacturing facilities in North Amer- making them a better satisfied customer.
ica, Europe and Asia. Put our global approach to
business and our more than a century of experience
to work for you.
Innovation. With more patents listed in the last ten
years than all our major competitors combined, we
lead the way in innovation. We continue to invest a
tremendous amount of resources into research and
development, looking for new technologies that
integrate seamlessly with today’s most advanced
presentation environments.
Multi-brand Approach. The Draper brand is rec-
ognized worldwide for quality and innovation.
Recently, we introduced a line of AV products called
AccuScreens® as an entry level product line for price
sensitive markets and applications.
Comprehensive Product Solutions. With over 6,000
SKUs, we have the solution to fill your customer’s
Our comprehensive
needs. At the same time, we realize that such a
broad product offering can be overwhelming for
Reseller Success Program
you and your customer. You can get started with as enables you to provide your
few as 14 SKUs and as your customers’ needs grow customers the expert product and
you can expand your product line. We are here to installation advice that helps
help you every step of the way. your bottom line!

3. Reseller Success Program Features
Draper supports your sales efforts by providing a variety of programs and incentives that enhance your ability
to make the sale and increase your bottom line. If you need additional help, don’t hesitate to contact us. We
want you to have what you need to succeed!
Program Growth Features Program Support Features
Market Development Funds (MDF). Discretionary Distribution. Draper has established relationships with
marketing assistance funds are available for many of the largest channel distributors that include
approved activities. readily available EDI feeds and product inventory. If
you use a distributor with whom we don’t currently
Instant Rebates for promoting and selling a wide va- have a relationship, we will consider establishing one.
riety of Draper and AccuScreen® products (offered Currently we have relationships with: Tech Data,
to Authorized Resellers only). International Computer Graphics (ICG),
Ingram Micro, Petra and DBL.
Volume Incentive Rebates (VIR) - growth based re-
bate programs for qualifying partners. Certified Technology
Specialists (CTS). Our en-
Sales Support Tools. We supply you with many sup- tire sales team, including
port tools like images suitable for your web site or Product Managers, Re-
printed materials, brochures and other printed me- gional Sales Managers,
dia and use of our exclusive Screen Attachment Tool and Inside Sales Experts
for your web site. are CTS certified.
Where-To-Buy. We can include you in the “Where- Toll Free Hotline. Reseller
To-Buy” area of our web site where we have over Partners will have access
100,000 visitors per month. to our CTS team via our
toll free hotline dedicated
Pay-per-Click Advertising. We use pay-per-click to serving you Monday
advertising to help drive business to our site, where thru Friday, 8:00 a.m. - 5:00 p.m. EST.
you can be listed as Where-to-Buy!
Live Chat. Have a technical question? Chat one on
Bundling Programs. We’ll help you identify the one with an AV expert who can quickly provide the
right product and the right pricing incentive to put right solution, answer questions or supply you with
together a bundle with a screen or mount (or both) needed resources.
to make your bundling promotion a success.
Product and Technology Training. As a partner we
are available to train your staff at your facility or at
our state of the art facilities in Spiceland, Indiana.
Catalog and Website Support. Our experienced
team can help you flag specific products and de-
velop a plan to position projection screens and re-
lated products on your website.
To become a Draper Reseller
visit www.DraperReseller.com.
Dealer: Hi-Fidelity, Lubbock, TX
Photography © Graham Hobart, Dallas, TX

4. Need more information?
Are you an IT Online Reseller and have Questions? Call:
Scott Cash, CTS
scash@draperinc.com
765-987-7999 ext: 355
Fax: 866-637-5612
Are you a Retail or Consumer Online Reseller and have
questions? Call:
Bob Hadsell, ISF, CTS
bhadsell@draperinc.com
765-987-7999 ext: 428 Draper is a member of the U.S. Green
Fax: 866-637-5612 Building Council (USGBC), the nation’s
foremost coalition of leaders from every
Have questions about Distribution? Call: sector of the building industry working to
promote buildings that are environmen-
Eric Swim, CTS
tally responsible, profitable and healthy
eswim@draperinc.com
places to live and work. USGBC has
765-987-7999 ext: 298
Fax: 866-637-5612 more than 6,400 member organizations
and a network of more than 80 regional
What is CTS? Certified Technology Specialist (CTS) – infoComm’s chapters united to advance its mission
certification for audiovisual professionals who have demonstrat- of transforming the building industry to
ed knowledge and comprehension of the science and technol- sustainability.
ogy used in communications including audio, video, display and The U.S. Green Building Council’s core
systems. By demonstrating they know how things work, a CTS is able purpose is to transform the way build-
to apply these fundamentals to new technologies and applications ings and communities are designed,
as they develop. Certified individuals adhere to a Code of Ethics built and operated, enabling an envi-
and maintain their status through continued education. Certifica- ronmentally and socially responsible,
tion demonstrates commitment to professional growth in the audio- healthy, and prosperous approach that
visual industry. improves the quality of life.
Visit: www.DraperReseller.com for more information or call 1-800-238-7999.
411 S. Pearl St., Spiceland, IN 47385 USA  765-987-7999
www.draperinc.com  fax 765-987-7142
Copyright © 2007 Draper, Inc. Form Reseller07