The document discusses developing new products and discusses key steps: 1) Innovation - generating new ideas through emotion and dopamine; 2) Observation - using customers as a raw material but not stalking them; 3) Metrics - adding metrics to products that increase the probability of sales; 4) Giving customers what they need to achieve their goals rather than what they say they want. The overall message is that successful product development requires innovation, understanding customer needs, and measuring the right metrics.

1. Hard task of
develop Products

2. of 10 new 9 products fails

5. João M. D. Moura
CEO & Founder at Gioco
@joaomdmoura

6. 1
2
3

7. Create a product is
Easy!

8. Why
Develop
Products?

9. Why
Develop
Products?

11. Introduction

12. Introduction Growth

13. Introduction Growth Maturity

14. Introduction Growth Maturity Decline

16. 1998

17. 1998

18. Introduction
Growth
Maturity
Decline
1

19. Introduction
Growth
Decline Innovation
Maturity
1

20. Introduction
Growth
Decline Innovation
Maturity
1

25. Innovation
generates emotion

26. Emotion
+
Dopamine

27. How to produce?
Innovation

28. Let’s ask our customers
what they want

29. Let’s ask our customers
what they want

31. If I asked my customers what they
wanted, they would say it was a
faster horse

32. If I asked my customers what they
wanted, they would say it was a
faster horse
Henry Ford

34. Some people say, give
customers what they want,
this is not my case

35. Some people say, give
customers what they want,
this is not my case
Steve Jobs

36. Observation
2

37. Observation
raw material of
Innovation

38. Observation
raw material of
Innovation
It is not stalking your user

39. Observation
raw material of
Innovation
It is not stalking your user
but almost

44. Need
not what they want

45. The people don’t want a
quarter-inch drill,
!
They need a quarter-inch
hole.

46. JOBS
to be
DONE

47. JOBS
to be
DONE

48. JOBS
to be
DONE
Clayton Christensen
Professor and researcher at Harvard

49. many levels of
Need
Ativa
Comum
Contextual
Qualificada
Preciso de conexões socials
Preciso de conexões
Preciso conhecer pessoas no Meetup
Preciso ir ao Agile Vale Meetup

51. Active I need more social connections

52. Active I need more social connections
Common I need connections

53. Active I need more social connections
Common I need connections
Contextual I need to meet people at the Meetup

54. Active I need more social connections
Common I need connections
Contextual I need to meet people at the Meetup
Qualified I need to go to Agile Vale Meetup

55. Business
Value

57. Anything that increases the
probability of people
give you money

58. Metrics
for the win!

60. If affects the business value,
add a metric.

62. home page

63. home page
sign up

64. home page
sign up
signed

65. home page
sign up
signed

66. home page
sign up
signed 1%

67. home page
sign up
signed 1%

68. home page
sign up
signed 1%

69. home page
sign up
20%
signed 1%

70. home page
sign up
20%
signed 1%

71. home page
sign up
20%
signed 5% 1%

72. home page
sign up
20%
signed 5% 1%

73. home page
sign up
20%
signed 5% 1%

75. The metrics that really impress
you and your team are
probably wrong

78. A product is not a product
until sold, otherwise it’s just a
piece at a museum.

79. A product is not a product
until sold, otherwise it’s just a
piece at a museum.
Theodore Levitt

80. What the people
like to talk about?

81. What the people
like to talk about?
Hint: it’s not your product

82. About themselves

83. About what they
were able to achieve

84. What you want to
they speak about

85. What you want to
they speak about
Hint: it’s your product

86. Give your customers
what they need
to achieve what they want

87. They still will talk about
what they achieved.

88. But about how your product
helped them to get there.

89. Review
step by step

90. 1
innovation

91. 1
inovação
2
observation

92. 1
inovação
2
observação

93. 1
inovação
2
observação
3
metrics

94. If you don’t know where you are
going, you will end up at
another another place

95. João M. D. Moura
CEO & Founder at Gioco
@joaomdmoura
gioco.pro