SnoozeBox Presentation

Issues &
Objectives
KSF
Conclusion
Agenda
Financial
Justification
Company Profile Situational
Analysis
Organizational &
Management capability
Risk, problem
Recommendation
o Company background
o Products
o SWOT analysis
o External environment
o Competitor analysis
o Organization capabilities
o Management capabilities
o Risk, Possible problems and Recommendation

Company background Product1. 2.
Company Profile
Snoozebox provides
comfortable, secure
accommodation
o Portable
o Does not require
mains services such
as power, water
and waste drainage
Robert Breare
Situational
Analysis
Organizational &
Risk, problem
RecommendationCompany Profile

Company background Product1. 2.
Company Profile
Two main products
Events
 Portable comfortable
accommodation
 wide range of amenities.
 Used for year-round
events market
 For temporary hotel
accommodation market
Contrax
 Functional comfortable
secure portable
accommodation
 Ideal for airports,
hospitals, construction
sites as well as military
and local government
Company Profile
Situational
Analysis
Organizational &
Risk, problem
Recommendation

Strengths Weakness Opportunity1. 2. 3. Threat4.
S
W
O
T
Strengths
o First mover advantage
o Portable
o Easy and quick to set up
o Premium fully serviced accommodation
o Strong brand image and reputation
o Global reach
Situational
Analysis
Organizational &
Risk, problem
RecommendationCompany Profile
Company Profile

Weakness
o No patent
o Unstable source of revenue
o Outsource services
o Minimum requirements
o Low flexibility with services provided
S
W
O
T
Situational
Analysis
Organizational &
Risk, problem
Recommendation
Company Profile
Company Profile

Opportunity
o Expand opportunities outside the UK
o Grow market share in low cost market
o Grow semi-permanent hotel product
o Franchise
o Exploit brand advertising opportunities
S
W
O
T
Situational
Analysis
Organizational &
Risk, problem
Recommendation
Company Profile
Company Profile

Company
Profile
Threats
o Easy to imitate
o Competitive market- price and product
o Increase in permanent accommodation options
o Cost of logistics
o National Disasters e.g Flood, Hurricanes etc
S
W
O
T
Situational
Analysis
Organizational &
Risk, problem
Recommendation
Company Profile
Company Profile

Political techno environmental1. 2. 3. legal4.
Analysis
Organizational &
Risk, problem
Recommendation
External Environment
Import restriction.
Eg. US regulatoryExternal environment
Poli cal
Techonological
Environmental
Legal

Company Profile Organizational &
Risk, problem
Recommendation
External environment
Poli cal
Techonological
Environmental
Legal
ü Access to the newest technologies
ü Basic infrastructure level (road,
me of transporta on)
ü Communica on infrastructure
Situational
Analysis

Risk, problem
Recommendation
Poli cal
Techonological
Environmental
Legal
ü Weather
ü Natural disaster
Situational
Analysis

Risk, problem
Recommendation
Poli cal
Techonological
Environmental
Legal
Copyright, patents, Intellectual
property law
Situational
Analysis

Competitive analysis
T
Competitors positioning
Snoozebox
Sleepbox
Glamping
Bunkabin
Caravan
Camping
Local hotel
Risk, problem
Recommendation
Positioning
Luxury Economic
Convenience
Inconvenience
Sleepbox
Snoozebox
Bunkabin
Glamping
Camping
Local hotel Caravan
Situational
Analysis

Risk, problem
Recommendation
Value of
money
Accessibility
to event
Facili es Mobility Space
Snoozebox
Sleepbox
Glamping
Bunkabin
Caravan
Camping
Local hotel
Competitive analysis
Situational
Analysis
Competitors positioning

Competitive Advantages
Resource
• The Full facility cabin
• Partners (Pickstock
Group)
• Employees
Capability
• Creativity &
innovative concept
• Product
Development
Competency
• Portable, Scalable,
Temporary yet
comfortable
accommodation
• Short installation time
(48 hours)
• Build-in facilities
• Creativity & Innovation of
products
• Process innovation
• First mover advantages
• Reputation and brand image
Competitive advantage
Analysis
Organizational &
Risk, problem
Recommendation
Organisational capability

Finance Director
Name: Christopher Upton
Background: 18yrs financial
experience in the hospitality
industry
Founder and Chief Executive Officer
Name: Robert Breare
Background: Serial Entrepreneur
with experience in consumer facing
businesses. Previously founder and
CEO of Arcadian International that
gave him wide experience in
hospitality ie hotel management
industries.
Chief Operating Officer
Name: Gary Thomson
Background: Senior Logistic
Roles in the Army
Previous BOD
Analysis
Risk, problem
Recommendation
Organizational &

2012
Olympic
2013
Financial Report
Cost of sale exceed revenue
Poor financial management is believed
to be the possible cause.
Issues
Financial Position
The company made £ 4.4 million loss on
the event.
Result in £5.1 million loss in operating
activities in 2013. (£1.5 million loss in
2012)
Analysis
Risk, problem
Recommendation
Organizational &

Financial Position
Analysis
Risk, problem
Recommendation
Organizational &

Chairman
Name: David Morrison
Background: He has been actively
involved from an early stage in the
development of several
companies, including UK Specialist
Hospitals, Venture Production,
MessageLabs and PayPoint.
Current BOD
Analysis
Risk, problem
Recommendation
Organizational &

Non-Executive Director
Name: Richard Davies
Background: Financial
background/industry
experience
Non-executive Director
Name: Stephen John East
Background: Financial and
executive background
Non-executive Director
Background: Financial and
International Events
Industry Experience
Name: Hugh Scrimgeour
Group Finance Director/CEO
Name: Lorcan O Murchu
Background: Previously
Financial Director at UK
specialist hospitality
Organizational &
Management
capability
Analysis
Organizational &
Risk, problem
Recommendation
Current BOD

Strategy & Finance
Loss on profit Financial flexibility
Economic outlook
Risk, Possible Problem & Recommendation
Find another way to raise
funding ; borrowing from
bank
Bad finance
management.
The company
should be aware
of the economic
changes in UK
Constantly issuing
shares may lead to
loss of control
UK economy has a
direct impact on
the business; e.g
fuel prices,
minimum wages,
etc.
• Raise the price
• Re-check the
given price
from the 3rd
parties.
Analysis
Organizational &
Risk, problem
Recommendation

Brands
Brand Value
Failure of the operating business to meet
customers’ expectations or loss of
customer appeal e.g Olympic
More market research,
proper advertising
Analysis
Organizational &
Risk, problem
Recommendation

Construction & Development.
Tough competition in
this business
Operational
Group relies on the
construction, assembly,
delivery, maintenance of its
products by third parties.
Cut down cost
by assembling in
China
Easily to imitate
Acquire patent for design
in all possible markets
Analysis
Organizational &
Risk, problem
Recommendation

Future Plan: Ansoff
Market
penetration
Product
development
Market
development
Diversification
Existing products New products
Existing markets
New markets
SnoozeBox now
Future plan
Analysis
Organizational &
Risk, problem
Recommendation

Future Plan: Ansoff
Analysis
Organizational &
Risk, problem
Recommendation
1. Re-stucture the management,
particularly on financial management.
2. Provide the low cost services to grow
market share in low cost market.
Future Plan Strategies

References
• Pop-up hotel made from shipping container. BBC News. Retrieved March, 10, 2014
from http://www.bbc.co.uk/news/business-19580483.
• Snoozebox. (2013, May 1). FIRST DAY OF DEALINGS. Snoozebox. Retrieved March 9,
2014, from http://www.snoozebox.com/news/15/index.html
• SNOOZEBOX HOLDINGS PLC. ANNUAL REPORT & FINANCIAL STATEMENTS 2013.
Retrieved March, 11, 2014
fromhttp://www.snoozebox.com/userfiles/Documents/SnoozeboxAR2012.pdf
• SNOOZEBOX HOLDINGS PLC. ANNUAL REPORT & FINANCIAL STATEMENTS 2012.
Retrieved March, 11, 2014 from
http://www.snoozebox.com/userfiles/Documents/SnoozeboxAR2012.pdf
• Snoozebox Portable Hotel. Snoozebox. Retrieved March, 10, 2014 from
http://www.snoozebox.com/home/index.html#welcome
• Laya, P. (2013, April 19). Snoozebox Portable Hotels Born in Misery of Rain at Le
Mans. Bloomberg.com. Retrieved March 9, 2014, from
http://www.bloomberg.com/news/2013-04-18/snoozebox-portable-hotels-
conceived-in-misery-of-rain-at-le-mans.html

References
o Ficenec, J. (2013, April 26). Chief executive steps down and losses soar at
Snoozebox. Investors Chronicle . Retrieved March 16, 2014, from
https://www.investorschronicle.co.uk/2013/04/26/shares/news-and-analysis/chief-
executive-steps-down-and-losses-soar-at-snoozebox-
6JK6KrVfYgrJstNOKL2z6I/article.html
o SleepBox. (2012). SleepBox. Retrieved March 16, 2014, from http://sleepbox.co.uk
o Booking.com (2014) Booking hotels worldwide. Booking.com. Retrieved March 16,
2014, from http://www.booking.com/?
o Heron, K. (Director) (February, 2014). Ansoff's model. MMM083:
ENTREPRENEURIAL MANAGEMENT. Lecture conducted from University of Reading,
Reading.
o Heron, K. (Director) (February, 2014). SWOT Analysis. MMM083:
Reading.
o Heron, K. (Director) (February, 2014). 4Ps of Marketing. MMM083:
Reading.
o Jurevicius, O. (2013, October 14). Resource based view. Strategic Management
Insight. Retrieved March 15, 2014, from
http://www.strategicmanagementinsight.com/topics/resource-based-view.html

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