1. DELL POWER SOLUTIONS
MAGAZINE
MEDIA KIT 2010
http://dell.com/powersolutions http://powersolutionsdigital.dell.com 1

2. The Consummate
Magazine Resource for
IT Professionals
Get Aboard Dell Power Solutions
• DELL POWER SOLUTIONS MAGAZINE
IS AMONG THE LARGEST IT
PUBLICATIONS IN THE WORLD
• GET MORE REACH
– Dell Power Solutions Magazine
reaches core IT management,
technical, and decision makers
worldwide
– Combined Print /Digital Edition
Circulation: 400,000+ with each
quarterly issue
– Web Edition Visits: 250,000+ each
quarter
• GET MORE COMPELLING CONTENT
– Dell Power Solutions Magazine
delivers 100+ pages of compelling IT
technical articles, case studies, and
white papers in each issue you can’t
get anywhere else
– In addition to our team of staff
writers/editors, contributing authors
include IT subject-matter experts,
engineers, marketers, and business
partners
– Editorial is oriented to the deep
technical side, and complemented
with CXO-level thought leadership
feature content
• GET MORE FREQUENCY
– Dell Power Solutions Magazine is
published quarterly, plus multiple
Special Edition bonus issues
– Weekly postings of fresh editorial
content on our dell.com mega-site
– Follow us on Facebook and Twitter
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v2010.02

3. The Consummate
Magazine Resource for
IT Professionals
Print, Digital, and Web: You Get it All
• YOUR CONTENT IN DELL POWER SOLUTIONS
MAGAZINE IS PUBLISHED IN TRIPLICATE ACROSS
OUR PRINT, DIGITAL, AND WEB EDITION FORM
FACTORS
• PRINT EDITION
– Our customary Print Edition is 100+ pages in a
perfect-bound, end-to-end 4-color format—printed
on glossy, recycled-content paper
– Individual copies are polybagged and postal mailed
worldwide, with regional flysheet inserts
– Bulk shipments go worldwide to the Dell sales
force and office locations, business partners,
and tradeshows
• DIGITAL EDITON
– Our eco-friendly Digital Edition has been
redesigned from front to back for 2010 on a state-
of-the-art digital book-reader platform
– Digital Edition subscribers get an e-mail invite as
soon as new issues are available
– The last 8 issues are available online and eminently
searchable—including all editorial, advertising, and
special insert content
– Digital ―postcard‖ or video insertions are
available
– Test drive a sample issue at
powersolutionsdigital.dell.com
• WEB EDITION
– Our dell.com mega-site is packed with all content
from the latest issue, plus late-breaking content as
it emerges from the Dell Power Solutions engine
– Your content lives online in its entirety for 24
months: the last 8 issues are always available in
our Archives section
– Visit us at dell.com/powersolutions
http://dell.com/powersolutions http://powersolutionsdigital.dell.com 3

4. The Consummate
Magazine Resource for
IT Professionals
Readership Survey Feedback
• Key results from the 2009 Dell Power Solutions subscriber
survey *
– 97% agree that Dell Power Solutions showcases
new products, solutions, and services they may
need
– 88% visited a Dell Web site to find more
information as a result of reading the magazine
– Nearly 80% of the global Dell Power Solutions
reader base consists of IT management or
technical decision makers
– 73% see Dell Power Solutions as providing unique
information that can’t be found anywhere else
– 73% rated content as ―Valuable‖ or ―Very Valuable‖
– 72% considered Dell for a solution where they
otherwise would not have
– 61% visited an advertiser’s Web site
– 59% said the magazine is influential in their buying
decisions
* Primary research conducted in April 2009 by Sentient Services LP, across
1,300 randomly selected Dell Power Solutions subscribers globally in the
Americas, APJ, and EMEA geographies.
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5. The Consummate
Magazine Resource for
IT Professionals
Readership Demographics
GRAND
JOB TITLE AMER APJ EMEA
TOTAL
1. Executive Mgmt 15.4% 9.1% 8.1% 11.9%
2. IT Manager 29.2% 40.6% 47.4% 37.0%
3. Systems Engineer/Consultant 17.6% 17.2% 15.9% 17.0%
4. Systems Administrator 12.6% 9.2% 9.3% 10.9%
5. Systems Analyst 4.1% 2.7% 1.5% 3.0%
6. Network Administrator 8.1% 5.1% 3.0% 6.0%
7. Marketing/Sales 5.5% 4.9% 5.5% 5.4%
8. Project Manager 2.1% 2.8% 2.1% 2.3%
9. Other 5.5% 8.4% 7.0% 6.5%
Grand Total 100.0% 100.0% 100.0% 100.0%
GRAND
COMPANY ANNUAL REVENUE AMER EMEA APJ
TOTAL
1. Less than $5M 28.6% 22.2% 25.4% 26.1%
2. $5M to $9M 9.7% 21.8% 13.3% 14.0%
3. $10M to $49M 14.0% 23.1% 14.1% 16.8%
4. $50M to $99M 9.8% 10.5% 9.7% 10.0%
5. Greater than $100M 23.7% 14.3% 28.7% 21.8%
6. Greater than $1B 14.1% 8.2% 8.9% 11.4%
Grand Total 100.0% 100.0% 100.0% 100.0%
GRAND
COMPANY TOTAL EMPLOYEES AMER EMEA APJ
TOTAL
1. Less than 200 32.6% 26.1% 27.6% 29.9%
2. 200-500 11.5% 30.2% 18.2% 17.9%
3. 500-1000 11.3% 15.7% 15.1% 13.2%
4. 1000-5000 19.0% 11.7% 23.5% 17.9%
5. Greater than 5000 25.5% 16.3% 15.6% 21.1%
Grand Total 100.0% 100.0% 100.0% 100.0%
GRAND
INDUSTRY/SECTOR AMER EMEA APJ
TOTAL
1. Education 13.9% 5.0% 9.2% 10.6%
2. Financial Services or Banking 9.6% 6.6% 10.1% 8.9%
3. Government or Military 11.6% 6.9% 6.2% 9.3%
4. Healthcare 7.1% 9.8% 2.9% 7.1%
5. Hospitality 1.0% 0.5% 1.8% 1.0%
6. Internet or Internet Service Provider 3.9% 4.1% 4.7% 4.1%
7. Manufacturing 16.4% 24.2% 25.4% 20.3%
8. Retail 4.4% 5.1% 4.7% 4.7%
9. Telecommunications 5.0% 4.5% 6.3% 5.1%
10. Utilities 2.3% 2.0% 2.2% 2.2%
11. Other 24.7% 31.4% 26.5% 26.9%
Grand Total 100.0% 100.0% 100.0% 100.0%
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6. The Consummate
Magazine Resource for
IT Professionals
Editorial Calendar 2010
PUBLICATION AD
PRESS ONLINE EDITORIAL AD SPACE AD MAT'LS
ISSUE DATE EDITORIAL THEMES DATE (DROP REVIEW
DATE DATE DEADLINE DEADLINE DEADLINE
DATE) DATE
2010 Issue 1 Core Themes: Server and Client 3/11/2010 2/19/2010 3/11/2010 11/27/2009 1/12/2010 1/15/2010 1/22/2010
Virtualization; Client Lifecycle
Management; and Systems
Management [Regular 100-page
magazine]
2010 Issue 1: Windows 7 Migration Guide 3/11/2010 2/19/2010 3/11/2010 11/27/2009 1/12/2010 1/15/2010 1/22/2010
Windows 7 [Separate 52-page ride-along
Migration Guide magazine; will be distributed to
Bonus Issue all subscribers]
2010 Issue 2 Core Themes: Cloud Computing; 6/10/2010 5/21/2010 6/10/2010 2/26/2010 4/9/2010 4/16/2010 4/23/2010
Mobility Management in the
Enterprise; and Unified
Communications
2010 Issue 3 Core Themes: Managing 9/9/2010 8/20/2010 9/9/2010 5/28/2010 7/9/2010 7/16/2010 7/23/2010
Virtualized Environments; Social
Media and Collaboration; and
Network Security
2010 Issue 4 Core Themes: Systems 12/2/2010 11/12/2010 12/2/2010 8/20/2010 10/1/2010 10/8/2010 10/15/2010
Management; Storage
Virtualization; and Customer
Relationship Management
In Every Issue Application Development;
Automated IT Management;
Case Studies; Cloud Services;
Collaboration; Databases; Client
Operating Systems; Desktops,
Laptops, and Workstations;
Green IT; IT Services; Mobility
Management; Operating
Systems; Power/Cooling; Rack
and Blade Servers; Security;
Server Operating Systems;
Storage; Systems Management;
and Virtualization
* Schedule and Featured Topics
subject to change.
Last Update: 28 January 2009
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7. The Consummate
Magazine Resource for
IT Professionals
Rate Card 2010
DISPLAY ADVERTISING RATES 1X 2X 4X 6X 8X
Spread, 4-color $ 36,795 $ 35,325 $ 33,995 $ 32,990 $ 31,980
Full Page, 4-color $ 19,500 $ 18,115 $ 17,450 $ 16,825 $ 16,400
1/2 Page, 4-color $ 12,250 $ 11,725 $ 11,305 $ 10,850 $ 10,570
1/4 Page, 4-color $ 7,425 $ 7,265 $ 6,815 $ 6,615 $ 6,390
PREMIUM ADVERTISING POSITION CHARGES (IN ADDITION TO BASE ADVERTISING RATES)
Premium for Inside Front Cover (C2) +25 %
Premium for Inside Back Cover (C3) +15 %
Premium for Outside Back Cover (C4) +25 %
First 15 pages, special position +10 %
PRODUCT SPOTLIGHT ADVERTISING RATES 1X 2X 4X
1/6 Page, 4-color $ 4,150 $ 3,900 $ 3,650
PER PAGE PER PAGE
SPONSORED EDITORIAL INSERTIONS
(WITH AD) (WITHOUT AD)
Contributed Editorial (editable manuscript provided) $ 4,000 $ 7,000
Contributed Case Study (editable manuscript provided) $ 4,000 $ 7,000
Writing Services (incremental to Contributed Editorial or
On request
Contributed Case Study insertion cost)
INSERTS INSERTION RATE
Bind-in Postcard Insert On request
Bind-in Multi-page Insert On request
Bind-in Gatefold Insert On request
Postal Polybag Flysheet Insert On request
SPECIAL PARTNER SECTIONS INSERTION RATE
2 Pages On request
4 Pages On request
5+ Pages On request
DIGITAL EDITION ADVERTISING PROGRAMS INSERTION RATE
Digital Polybag Insert $ 4,000
Digital Postcard Insert $ 3,000
Video Placement $ 3,000
SPECIAL EDITION MAGAZINES
Custom Publishing approach, based on requirements On request
* Rates subject to change.
Last Update: 25 January 2010
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8. The Consummate
Magazine Resource for
IT Professionals
Ad Specifications
• MAGAZINE TRIM SIZE: 8.375 in. x 10.875 in.
• PRINTING PROCESS: Web offset,150 lpi; All pages 4-color process
• BINDERY: Perfect bound
• PRODUCTION FORMATS:
– Application source files with all printer/screen fonts and any links (Adobe InDesign,
Adobe Illustrator, and Adobe Photoshop are preferred formats)
– All continuous files should be 300 dpi; Vector files should be 2400 dpi
– No RGB colors; No PMS colors
• SAFETY: Allow 1/4 in. margin on all sides for live matter
• PROOFS: Color proof at 100% should be submitted with the file
• FILE DELIVERY: FTP services available; please contact us for upload instructions
QUARTER-PAGE HALF-PAGE HALF-PAGE
HORIZONTAL HORIZONTAL VERTICAL FULL-PAGE
7.0 in. x 2.45 in. 7.0 in. x 4.75 in. 3.4 in. x 8.9 in. 7.625 in. x 10.125 in.
NON-BLEED
QUARTER-PAGE HALF-PAGE HALF-PAGE
HORIZONTAL HORIZONTAL VERTICAL FULL-PAGE 2-PAGE SPREAD
8.625 in. x 3.0 in. 8.625 in. x 5.375 in. 4.15 in. x 11.125 in. 8.625 in. x 11.125 in. 17.0 in. x 11.125 in.
FULL BLEED
Full Bleed measurements include 1/8" bleed on either three or four page edges as needed.
SUBMIT MATERIALS TO:
Dell Power Solutions
c/o Katherine Hartlove
kathy@tdagroup.com
TDA Group, LLC
800 West El Camino Real, Suite 380 Phone: 650.919.1200 x170
Mountain View, CA 94040 Fax: 650.919.1210
NOTE: Dell Inc. must approve all ads prior to publication. Dell reserves the right to reduce any material that is larger
than the specified sizes and the advertiser/agency is required to pay for the services involved. Dell may reject files
that do not meet the specifications listed or reserve the right to charge the advertiser for required changes to meet
production specifications.
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9. The Consummate
Magazine Resource for
IT Professionals
New: Product Spotlight Ads
The Dell Power Solutions Magazine Product Spotlight section is the
ideal place to advertise your product offerings. The Product
Spotlights are a standard 1/6–page size and are created for you—
all you have to do is supply your 100-word product summary, logo,
and contact information using a supplied template. Your Product
Spotlight is published in all copies and versions of our Print Edition,
plus it is hosted online in our Digital Edition and Web Edition
publications for 24 months.
GET NOTICED!
The section offers readers the opportunity to quickly browse and
select specific solutions they need, and offers partners a low-cost
entry to convey their message to an exclusive Dell audience of
loyal customers and prospects.
RATE INFORMATION (INCLUDES LAYOUT AND DESIGN)
SIZE 1X 2X 4X
1/6 page $4,150 $3,900 $3,650
MECHANICAL SPECIFICATIONS
Please send the following information by the ad close
deadline to your Account Manager:
• 100 words of content, including a headline and
―call to action‖
• Company logo
• Contact information (URL, phone, and address)
• Illustration or photograph (optional)
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10. The Consummate
Magazine Resource for
IT Professionals
Windows 7 Migration Guide
Opportunity
What is it? A special bonus issue of Dell Power Solutions
Magazine, 100% focused on Windows 7 migration for
business and commercial customers.
When/how will it be delivered? It will be included as a
separate 52-page magazine in the polybag mailing for the
Dell Power Solutions March 2010 issue, plus available in its
entirety online in Web Edition and Digital Edition (book-reader)
formats.
What insertion opportunities exist for Dell partners? Editorial,
advertising, and product spotlight positions are available in the
Partner Section of the magazine, subject to Dell approval.
What are the costs? See the separate rate card for costing.
Your editorial or advertising content in the Windows 7 Migration
Guide will be delivered to the worldwide Dell Power Solutions
subscription list, sales associates, and special events—a combined
print/digital distribution of 400,000+. Additionally, your content will be
online at dell.com/powersolutions, our Web Edition mega-site that
regularly sees over 250,000 unique visitors each quarter, and also
available in our Digital Edition at powersolutionsdigital.dell.com. Plus,
your ad or sponsored content lives on post-print: The last 8 issues of
Dell Power Solutions Magazine are always available online.
The guide includes original, compelling editorial content to accelerate efficient migration to Windows 7
on Dell desktop, laptop, and workstation platforms for business organizations. The proposed lineup
includes coverage on how to map a Windows 7 migration path, streamlining migration with Dell
services, using client management tools to manage the migration, Dell client system product
showcase (Latitude, Optiplex, and Precision), Windows 7 mobility features, Windows Server 2008 R2
integration, conducting a Windows 7 deployment, addressing Windows 7 application compatibility,
and more—and, of course, we need your content.
Contact Your Dell Power Solutions Account Manager Today
for Advertising Rates and Specs
http://dell.com/powersolutions http://powersolutionsdigital.dell.com 10

11. The Consummate
Magazine Resource for
IT Professionals
Editorial and Sales Contacts
EDITORIAL AND PUBLISHING CONTACTS
Tom Kolnowski Kathryn White Cissy Walker
Editor-in-Chief and Publisher Features Editor Business Development Manager
tom_kolnowski@dell.com kathryn_white@dell.com cissy_walker@dell.com
512.728.9033 512.725.1317 512.724.2752
512.283.0109 | fax 512.283.0109 | fax 512.283.0109 | fax
Dawn Davidson Amy J. Parker Debra McDonald
Senior Editor Editorial Assistant Managing Editor
dawn_davidson@dell.com amy_j_parker@dell.com debra@tdagroup.com
512.723.6325 512.723.1293 650.919.1200 x108
512.283.0109 | fax 512.283.0109 | fax 650.919.1210 | fax
ADVERTISING SALES CONTACTS
Kyle Walkenhorst Shaun Mehr Steve Branda
Sales Director Sales Account Manager Sales Account Manager
kyle@sprocketmedia.com Western U.S. and LAD Eastern U.S. and Canada
323.340.8585 shaun@sprocketmedia.com steve.branda@
949.923.1660 sprocketmedia.com
201.280.7422
Mark Makinney Scott Hallquist Katherine Hartlove
Sales Account Manager Advertising Assistant Ad Coordinator
EMEA/APAC scott.hallquist kathy@tdagroup.com
mark.makinney @sprocketmedia.com 654.919.1200 x170
@sprocketmedia.com 323.254.0905 650.919.1210 | fax
805.785.0578
http://dell.com/powersolutions http://powersolutionsdigital.dell.com 11

12. The Consummate
Magazine Resource for
IT Professionals
Advertising Guidelines
• Ad copy cannot refer to product pricing.
• Ad copy cannot refer to companies or products of those companies that compete
with Dell.
• All information in ads must be verifiable. Support material for any claims that appear
in the ad—including percentages or numbers—must accompany the ad.
• All appropriate trademark information pertaining to Dell Inc. must appear in ads.
• All advertisements must be professional and meet the quality and technical
standards of Dell Power Solutions.
• Ad copy that is text-heavy and may be confused with editorial content is required to
add the word ―advertisement‖ to the top center of the page.
• Ad copy will be reviewed by Dell legal counsel prior to publication.
• Any ad that is co-branded or includes the Dell logo will be subject to Dell Branding
Guidelines look and feel.
• Dell Inc. may accept or reject any ad based on the above guidelines and space
availability in each issue.
• Dell Inc. is not liable for advertiser costs in the event that an ad is rejected for non-
compliance with any of the above guidelines.
TIPS FOR MARKETING SUCCESS WITH YOUR AD
• Keep your key advertising message prominent and concise.
• Create uncluttered ads that are not confusing to the eye.
• Make sure your company name, phone number, and Web address are prominent
so the reader can easily contact you.
• Consider including a call-to-action to encourage readers to respond to your
message.
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