10 Marketing Lessons from World Cup

2. 10 Marketing Lessons from World Cup by Josh Hainam http://www.marketingprofs.com/articles/2014/25630/10-marketing-lessons-from-the-world-cup

3. 1. Use controversy to your advantage

4. http://www.usatoday.com/story/sports/soccer/worldcup/2014/05/22/brazil-world-cup-rio-security-high- crime/9464557/

5. https://www.facebook.com/fleischmaneadas?fref=ts

6. 2. Highlight personal stories

11. 3. Categorize/segment your audience

12. https://www.google.com/trends/worldcup?hl=es-419#/es/match/6/

13. https://www.google.com/trends/worldcup?hl=es-419#/es/match/4/

14. 4. Have a clear goal

16. 5. Understand the public perception of your product

20. 6. Remove barriers, but set boundaries

21. http://www.fifa.com/worldcup/organisation/documents/all-documents.html

22. https://www.google.com/trends/worldcup?hl=es-419#/es/

30. 7. Create snippets worth remembering

42. 8. Create content tailored for your audience

45. 9. Use what you have in various ways

46. https://www.facebook.com/

47. https://www.facebook.com/hashtag/brasil2014

48. https://www.facebook.com/worldcup/map/

53. https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap

56. https://interactive.twitter.com/wcbracket/

57. https://interactive.twitter.com/wccompetitree/

58. https://vine.co/world-cup

59. https://plus.google.com/s/%23PaintBrazil

62. 10. Partner up with complementary people

67. http://www.kia.com/us/en/content/landing-pages/fifa-2014

69. @omarvite

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