Consumer Snapshot June 2014

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Consumer Snapshot
june 2014

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sentiment strategy
june 2014
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or
future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
consumer spending
forecast

sentiment
consumer confidence
sentiment ticks up a point from May with 42.2%
confident/very confident in chances for a strong economy,
ending Q2 on a slighter higher note
very confident/confident in chances for a strong economy
{adults 18+}
13 month summary
while June’s reading continues to track below January’s
13 month high, it represents a nearly two point rise from
Jun-13.
40.6%
42.2%
20%
25%
30%
35%
40%
45%
Source: Prosper Insights & Analytics

sentiment
very confident/confident in chances for a strong economy
{adults 18+}
sustainable ascent?
like the past two months, June’s 42.2% is the highest vote
of confidence for this particular month since the Great
Recession and rests fewer than two points below pre-
recession Jun-07
consumer confidence
sentiment ticks up a point from May with 42.2%
confident/very confident in chances for a strong economy,
ending Q2 on a slighter higher note
13 month summary
while June’s reading continues to track below January’s
13 month high, it represents a nearly two point rise from
Jun-13.
43.9%
18.8%
30.2%
30.2%
27.8%
31.3%
40.6%
42.2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14

strategy
practicality & focus on needs
{adults 18+}
consistently less practical?
two out of five (40.2%) indicate they’ve become
more practical with purchases in June, decreasing
for the fourth consecutive month
marks the lowest reading for this indicator since early 2008
in June, 44.1% assert that they narrow in on just what
they need when at the store, dropping 4+ points from
May
focus on needs falls
47.0%
40.2%
50.4%
44.1%
30%
35%
40%
45%
50%
55%
60%
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT

strategy
Source: National Retail Federation
historical spending plans for Mother’s Day, Father’s Day
{adults 18+}
with purchase plans declining year-over-year for both
Mother’s Day (-3.5%) and Father’s Day (-5%), consumers still
seem skittish about increasing their spending with any
enthusiasm
where is the desire to spend?
$-
$20
$40
$60
$80
$100
$120
$140
$160
$180
2008 2009 2010 2011 2012 2013 2014
Mother's Day Father's Day
consistently less practical?
two out of five (40.2%) indicate they’ve become
more practical with purchases in June, decreasing
for the fourth consecutive month
marks the lowest reading for this indicator since early 2008
in June, 44.1% assert that they narrow in on just what
they need when at the store, dropping 4+ points from
May
focus on needs falls

consumer spending forecast
forward-looking spending plans
year-over-year, plans to spend among consumers is relatively
flat, with the Consumer Spending Forecast representing a
0.3% rise over Jun-13
{adults 18+}
50.0
55.0
60.0
65.0
70.0
75.0
80.0
85.0
Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14

flat, with the Consumer Spending Forecast representing a
this month’s CSF represents a 2.6% increase over
pre-recession Jun-07
recovery from recession
forecast versus pre-recession Jun-07
{adults 18+}
-20.2%
-12.9%
-9.5%
-6.1%
-0.4%
2.4% 2.6%
-25%
-20%
-15%
-10%
-5%
0%
5%
Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14
however, it also represents the first June reading since
Jun-09 not to see a significant increase year-over-year
this month’s tempered increase is indicative of consumers
spending within boundaries and with caution

flat, with the consumer spending forecast representing a
staples versus discretionary
{adults 18+}
discretionary plans to spend receive a boost YOY from
softlines categories – dining out, adult & children’s apparel
grocery driving decline in staples YOY
this month’s CSF represents a 2.6% increase over pre-
recession Jun-07
recovery from recession
however, it also represents the first June reading since
Jun-09 not to see a significant increase year-over-year
this month’s tempered increase is indicative of consumer
spending within boundaries and with caution
60.0
65.0
70.0
75.0
80.0
85.0
90.0
95.0
100.0
Jun-13 Jun-14
Staples Discretionary
-1.5%
+1.7%

thanks
visit ______________________to access:
Consumer Snapshot InsightCenter™
PowerPoint Slides
…and more
Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
ConsumerSnapshot.com
Messier 82 image source

Consumer Snapshot June 2014

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