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Consumer Snapshot June 2014
- 2. © 2014, Prosper®www.ProsperDiscovery.com sentiment strategy june 2014 Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. consumer spending forecast
- 3. © 2014, Prosper®www.ProsperDiscovery.com sentiment consumer confidence sentiment ticks up a point from May with 42.2% confident/very confident in chances for a strong economy, ending Q2 on a slighter higher note very confident/confident in chances for a strong economy {adults 18+} 13 month summary while June’s reading continues to track below January’s 13 month high, it represents a nearly two point rise from Jun-13. 40.6% 42.2% 20% 25% 30% 35% 40% 45% Source: Prosper Insights & Analytics
- 4. © 2014, Prosper®www.ProsperDiscovery.com sentiment very confident/confident in chances for a strong economy {adults 18+} sustainable ascent? like the past two months, June’s 42.2% is the highest vote of confidence for this particular month since the Great Recession and rests fewer than two points below pre- recession Jun-07 consumer confidence sentiment ticks up a point from May with 42.2% confident/very confident in chances for a strong economy, ending Q2 on a slighter higher note 13 month summary while June’s reading continues to track below January’s 13 month high, it represents a nearly two point rise from Jun-13. 43.9% 18.8% 30.2% 30.2% 27.8% 31.3% 40.6% 42.2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Source: Prosper Insights & Analytics
- 5. © 2014, Prosper®www.ProsperDiscovery.com strategy practicality & focus on needs {adults 18+} consistently less practical? two out of five (40.2%) indicate they’ve become more practical with purchases in June, decreasing for the fourth consecutive month marks the lowest reading for this indicator since early 2008 in June, 44.1% assert that they narrow in on just what they need when at the store, dropping 4+ points from May focus on needs falls 47.0% 40.2% 50.4% 44.1% 30% 35% 40% 45% 50% 55% 60% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT Source: Prosper Insights & Analytics
- 6. © 2014, Prosper®www.ProsperDiscovery.com strategy Source: National Retail Federation historical spending plans for Mother’s Day, Father’s Day {adults 18+} with purchase plans declining year-over-year for both Mother’s Day (-3.5%) and Father’s Day (-5%), consumers still seem skittish about increasing their spending with any enthusiasm where is the desire to spend? $- $20 $40 $60 $80 $100 $120 $140 $160 $180 2008 2009 2010 2011 2012 2013 2014 Mother's Day Father's Day consistently less practical? two out of five (40.2%) indicate they’ve become more practical with purchases in June, decreasing for the fourth consecutive month marks the lowest reading for this indicator since early 2008 in June, 44.1% assert that they narrow in on just what they need when at the store, dropping 4+ points from May focus on needs falls
- 7. © 2014, Prosper®www.ProsperDiscovery.com consumer spending forecast forward-looking spending plans year-over-year, plans to spend among consumers is relatively flat, with the Consumer Spending Forecast representing a 0.3% rise over Jun-13 Source: Prosper Insights & Analytics {adults 18+} 50.0 55.0 60.0 65.0 70.0 75.0 80.0 85.0 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14
- 8. © 2014, Prosper®www.ProsperDiscovery.com consumer spending forecast forward-looking spending plans year-over-year, plans to spend among consumers is relatively flat, with the Consumer Spending Forecast representing a 0.3% rise over Jun-13 Source: Prosper Insights & Analytics this month’s CSF represents a 2.6% increase over pre-recession Jun-07 recovery from recession forecast versus pre-recession Jun-07 {adults 18+} -20.2% -12.9% -9.5% -6.1% -0.4% 2.4% 2.6% -25% -20% -15% -10% -5% 0% 5% Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 however, it also represents the first June reading since Jun-09 not to see a significant increase year-over-year this month’s tempered increase is indicative of consumers spending within boundaries and with caution
- 9. © 2014, Prosper®www.ProsperDiscovery.com consumer spending forecast forward-looking spending plans year-over-year, plans to spend among consumers is relatively flat, with the consumer spending forecast representing a 0.3% rise over Jun-13 Source: Prosper Insights & Analytics staples versus discretionary {adults 18+} discretionary plans to spend receive a boost YOY from softlines categories – dining out, adult & children’s apparel grocery driving decline in staples YOY this month’s CSF represents a 2.6% increase over pre- recession Jun-07 recovery from recession however, it also represents the first June reading since Jun-09 not to see a significant increase year-over-year this month’s tempered increase is indicative of consumer spending within boundaries and with caution 60.0 65.0 70.0 75.0 80.0 85.0 90.0 95.0 100.0 Jun-13 Jun-14 Staples Discretionary -1.5% +1.7%
- 10. © 2014, Prosper®www.ProsperDiscovery.com thanks visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com ConsumerSnapshot.com Messier 82 image source