Construye tu portal web con Episerver
•
1 like•1,634 views
EPiServer AB es una empresa multinacional especializada en ofrecer soluciones para la gestión eficiente de contenidos web, Web Content Management (WCM), apareciendo en el Magic Quadrant de Gartner para WCM como “ visionaria”.
Recommended
Recommended
More Related Content
What's hot
What's hot (15)
Viewers also liked
Viewers also liked (20)
Similar to Construye tu portal web con Episerver
Similar to Construye tu portal web con Episerver (20)
More from Raona
More from Raona (20)
Recently uploaded
Recently uploaded (20)
Construye tu portal web con Episerver
- 2. 2 “With EPiServer CMS, we can be far more proactive with our digital marketing.” “Since the launch on March 6, overall traffic has increased by 48.5 percent, while unique visitors and page views are up 44 and 26.3 percent respectively” “It’s really streamlined the sales process and made us much more efficient and effective. Conversion rates have shot up by 170% and pages visits and time spent on the site have also increased. ” "EPiServer was the only solution that gave us a mix of flexibility and breadth of features, allowing us to provide engaging content that informs the purchasing decision. Not only this but, by integrating further ecommerce features, we can move more transactions online and grow the entire business as a result." Katie Tyler, Head of Communications Lori Kleinerman, Director, Marketing and Public Relations Elliott Pritchard, New Media Manager
- 5. Company History 1994 ElektroPost was founded in Sweden 1997 First version of EPiServer CMS 2000 Partner model is launched 2003 EPiServer becomes a product company 2004 UK office is opened 2008 Social is added to the platform 2010 EPiServer Commerce is launched 2012 EPiServer acquires Mediachase and 200OK 2012 EPiServer 7 CMS is launched
- 9. Introducing EPiServer ... innovative solutions for multichannel e-commerce and digital marketing
- 10. Marketers depend on data for just 11% of all customer-related decisions
- 11. User Journey
- 12. Goal oriented design 1. Setup a goal 1. Whitepaper download 2. Create content variations 1. Different teasers 3. Personalize and contextualize 1. Decide who should be targeted and what touchpoints 4. Start => Let EPiServer learn and optimize the customer experience
- 13. “EPiServer 7 learns what content works best with your different visitors segments, and displays that more often.”
- 14. CXM OCO CEM DEM
- 15. * This is Robin Smith’s personal view of the market, not that of EPiServer’s. All logos and trademarks registered to their respective owners.
- 18. PS. Some people call it CEM, but no matter the acronym it’s all about the customer in focus.
- 21. Create Experiences Content lies at the heart of all marketing.
- 22. Create Experiences Create once Use everywhere Instant preview Channel support Responsive design Fast UI
- 27. Create Social Experiences All channels, one place Personalize Engagement analysis Scheduling Available on page
- 30. Deliver Experiences Screens, channels and touchpoints. Did someone say context is king?
- 39. Data Driven Detailed insights Overview Across channels Conversion tracking Engagement analysis
- 42. Get to the top Meta data Keyword analysis GA insights Permanent links
- 43. Optimize Experiences Taking advantage of numbers and counting conversions.
- 44. Optimize A/B test Real-time insights Smart navigation MVT Self optimized content
- 46. Bring it all together CXM is not a piece of software, but a practice and a strategy, in which WCM technology (among many others in your architecture stack) plays a crucial role.* * Real Story Group
- 50. Bring SharePoint assets to web experience
- 51. Connect for SharePoint features
- 56. Accounts Contacts Registration Profile Card Roles Connect for CRM
- 58. Extend EPiServer Add-on Store One click install Certified Add-ons Enterprise Store
- 60. Behind the scenes The right tool for the right job.
- 61. Platform Strongly typed models Blocks Multiple renderers MVC and Web Forms Testability Visual Studio plug-in
- 62. Web Solution Toolkit Best practice templates Html5 Responsive Design Deployment SDK NuGet Add-ons
- 63. Your Experience Design is the differentiating factor.
- 64. Leaders in Usability Simplicity User centric design Content in focus Attention to details
Editor's Notes
- Memorable quotes by our customers, replace with local customer quotes if needed.
- The numbers stand for themselves
- Add local variations here, with new milestones. This is just an example
- Add local references here
- Add local references here
- Add local references here
- And yet, a recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition — while the few who do use data aggressively for the most part do it badly. Here are our key findings:In fact, they are already doing it: According to a recent study, 77% of CEOs have trouble linking marketing efforts to tangible results, such as revenue, shares and conversions. Unlike its more traditional counterparts, digital marketing offers valuable metrics for measuring ROI. So here is the last major theme running through the majority of specific predictions we looked at: As the hype surrounding social dies down, the demand of business leaders for greater accountability and decisions based on accurate data will have a profound and transformative impact on the future of social media marketing efforts.http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html
- Focus on the user journey – to see how your customers and potential customers interact with you. Break down your online strategy into these five areas to simplify their journey and reach the desired results.
- This is how our products map into the user journey.
- Increasing engagement is the most important thing for marketers since it will create brand advocates that influence others to become customers.
- Increase sales (conversions, retention)
- EPiServer 7.1 introduces goal driven design which makes you create more impact with less work!
- Setup a goalCreate content variationsPersonalizeStartLet EPiServer learn and optimize the customer experience
- EPiServer 7 lets you take advantage of upgrades effortlessly.EPiServer 7.1 and Social Reach 1.4 are both delivered through the add-on store – one click away for customers.Enterprise customers usually have high demands in terms of security and deployment routines, which makes them slow moving when it comes to adding new functionality and updating content on their sites. With EPiServer 7, the core platform takes care of security, dependencies, installs, upgrades and uninstalls which means you can take advantage of new functionality with the click of a button!
- The numbers stand for themselves
- Whether you call it CEM (experience with an E), CXM (Experience with an X), web engagement, digital experience management, customer lifecycle management or Susan — read any contemporary marketing writing and you’ll discover that there is a business imperative to pivot your organization around the empowered consumer.The WCM market is growing based on customer experience management (CXM) needs, including multichannel delivery, content targeting, analytics, and integration with other CXM technologies.
- CXM as defined by Forrester. Gartner calls it OCO – Online Channel Optimization.
- To be able to create experiences will be a key challenge for organizations moving forward. That’s why CMS is very critical to all organizations. The usability for the things you will spend most time on, creating content or experiences, is of great importance.
- Re-use across channels, websites and sections
- EPiServer 7: Ready for a multi-screen world! – Play video Autolayout
- Instant preview all variants of shared blocks.
- See all places where a block is used. This can be in different sections of the current site or on other sites.
- Scroll to access settings header and easier transition into settings mode. A whole new flow in the UI!
- Update all your social channels from one place and track channel specific measurements such as likes and comments. Personalize the message for each channel to increase conversions. Control who can make updatesIntegrated with Google AnalyticsSocial campaignsAnalytics integrationFacebook, LinkedIn, Twitter
- Social Reach Add-on: Real-time channel specific analytics.
- . Play Social Reach Video
- Mobile, tablet and desktop are all first class citizens within EPiServer! There is no “black box” rendering of mobile content. You are in control!Web channel takes care of mobile, tablet, desktopUse insights from analytics to serve context specific content Separate experience solving needs that can’t be handled by the web channelWeb appSolving a specific flow, like a booking app for airlinesNative appTaking advantage of phone specific features, like a boarding pass app for airlines using NFC (near field communication)
- Sticky setting for working with content for a specific screen or channel.
- Switch between different screens. Work with content in all different screens to see exactly what it looks like.
- Marketers wants to target the message for different customer segments, but the tools available are too complex or require too much work which means they usually end up with the “one message fits all” approach.orPersonalize once, target everywhere.Personalize blocks once and re-use across markets and channels to target contentSticky preview makes it easy to see what the site will look like for a specific segmentUse historyBuild segments based on user behaviorUse contextLocationDeviceUse business rulesRich users from Stockholm should be offered first class ticketsBlocks and pages can be targeted, or personalized, for a specific segment. We call this “personalize once, use everywhere” and it saves a lot of time since you can create context-aware blocks that can be used anywhere.
- Build segments using the built in rules engine:All visitors who have seen 3 pages tagged with “alloy plan”.Saltar a entorno demo y ensenarinterfase/personalización
- Sticky preview makes it easy to see what the site will look like for a specific segment.
- Most companies have analytics tools installed on their site, but it’s usually configured in the wrong way and/or the marketers who’s working with optimization don’t have access to the insights that the analytics brings.orWe need analytics insights when optimizing content.Configuredautomatically - Everythingthat’sneeded is a GA accountAnalytics availableDashboardOn pageConversionsGoalsWhichcontentdoesn’tconvert?Which social campaignsproduce most conversions?Whichcontent drives e-commercetransactions?Cross channelGoogle Analytics codes can be used incms, social reach and episerver mail to track cross channel campaigns.
- Google Analytics Add-on.Analytics overview. Have different gadgets display different channels/goals/conversions
- Google Analytics Add-on.Analytics insights when working with content on page!
- Every company wants to be the top results in search engines, but due to inconsistency in both keyword management as well as site structure they have a hard time competing.orThe CMS should just take care of SEO.SEO isn’t black magicGood contentHighlight of important SEO propertiesAdd-onsSite AttentionOptimize content based on keywords and GA insightsSEO Manager – Permanent linksKeep your GA ranking when migrating to EPiServer and when deleting/moving pagesSocial ReachTrust from social channels are becoming an important part of SEO
- Show video self optimising block
- As a business strategy, CXM is a broad task, bringing together all of the parts of the business that touch the customer. This is only emerging in some businesses and there is no single technology platform that can do this.“CXM is not a piece of software, but a practice and a strategy, in which WCM technology (among many others in your architecture stack) plays a crucial role. - RSG
- But the bottom line is -- currently -- no “CXM platform” or a WCXM system is capable of addressing all use cases and business challenges properly. Integration is therefore a key part. Are you using an external analytics system? Look at specific parts of this ecosystem separately and give consideration to separate components of separate best-of-breed solutions.EPiServer offers an open and flexible interface that can easily integrate with other systems and data sources, such as a CRM or ERP platforms. EPiServer 7 CMS offers standard connections for leading systems such as Microsoft SharePoint, Microsoft Dynamics CRM and SalesForce.com. Beyond the standard connectors, our integration platform has a web service layer which allows you to integrate to systems such as SAP, Oracle, Amadeus or other data sources, both standard systems and bespoke solutions.Content providers makes content in other repositories first class citizens in EPiServer. Work with other content as it was pages/blocks inside EPiServer.
- Information workers are collaborating on a new white paper in SharePoint by the use of the tight office integration, social features and workflows. When the draft is ready, it's made available automatically in EPiServer. Editors or marketers create a great landing page for the white paper and customers starts accessing it from different touchpoints. Insights come back, A/B testing is done and the conversion rate for the number of downloads is of course increased. The marketer can also see that the white paper is downloaded mostly from mobile e-mail clients. The white paper is therefore updated in SharePoint and more emphasis around "mobile first" is added and a new version is created. The new version is immediately available across all touch points and everyone lived happily ever after.
- EPiServer Connect for SharePoint is an add-on that integrates SharePoint 2013, 2010 or 2007 with EPiServer 7 CMS, helping you make the most out of both solutions and bring your SharePoint assets into the web experience world!The connector allows you to efficiently bring your business-critical SharePoint assets online in real-time. Publish content from your SharePoint collaboration platform to your website by adding the asset to a SharePoint folder. It will automatically publish to your website and can also be shared in social channels. EPiServer 7 CMS will ensure that the content is put into the right context for maximum impact and that it looks good across screens, both on the desktop and mobile devices. The connector streamlines enterprise document management efforts by ensuring that you always have the latest version of the SharePoint documents online, without duplicating copies.
- Push to CMSEasily allow SharePoint users to publish content to pre-configured EPiServer CMS content channels.Push library items, list items and site pages from SharePoint to EPiServer CMS. Changes to items in SharePoint will automatically be reflected in EPiServer CMS.File integrationManage files (create, read, update and delete) stored in SharePoint, from within EPiServer CMS.Make SharePoint files and documents instantly available to the website once they are stored in SharePoint.Work with versioning of library items including check-in/check-out features.Integrated security allows authenticated users to only access documents they have permissions to.Web Parts for SharePointDisplay EPiServer CMS content lists and details with the ease of adding Web Parts to your SharePoint site.
- Registration: Wizard with captcha for extranet usersProfile Card: Sores and loads personal data from CRMRoles: Administration of access rights
- EPiServer offers built-in support for mirroring, so you can stage content on dedicated servers. You can also give web editors access to specific servers and lock down your front-end servers for increased security. Built in Lucene Search that takes care of your basic needs. If you want to build your site on advanced navigation or are handling Big Data, go with EPiServer Find instead.
- Enterprise customers usually have high demands in terms of security and deployment routines, which makes them slow moving when it comes to adding new functionality and updating content on their sites.orSystems made for enterprise should not stop them from being agile.The EPiServer Add-on Store not only lets site owners install popular add-ons without the need for a developer, it also opens up the possibility for us to make updates to the EPiServer UI that customers and partners can take advantage of effortlessly. Today you will have the possibility to install two add-ons currently in beta releases: Google Analytics and Social Reach. Over time, the size of the store will grow, and you will soon be able to install third party add-ons that are certified by EPiServer. For large enterprise customers, or partners with many customers, it is possible to setup an internal store to easily enable new functionality across a number of sites and markets. The core platform takes care of security, dependencies, installs, upgrades and uninstalls.
- For Site Owners.Plug & Play modules1 Click install / uninstallTrustworthyEnables modularization of platformEnterprise customers can setup their own store
- With EPiServer 7 everything is connected in the underlying platform.We’re introducing strongly typed content models to simplify development, test and deployment. The built-in support for different renderings of the same content depending on context is ideal for multi-channel pages and shared blocks. A clever tag system, in combination with the channel selector, makes it easy to select which renderer to use. You can choose the design pattern you prefer or combine both Web Forms and MVC in the same solution. The UI has new plug-in types and plug-in areas and is client-side driven to meet the needs of an interactive up-to-date user interface. It is based on the JavaScript framework Dojo and REST services take care of all interactions with the server. The content provider model makes it easy to integrate other data repositories as first class citizens within the UI.
- With EPiServer 7 CMS, we’re introducing the Web Solution Toolkit that will help kick-start your projects. This includes templates that are built using a best practice setup with build scripts and management of multiple configurations to simplify deployment. The templates use Html5 and the Responsive Design framework Bootstrap (from Twitter) to handle multiple screen resolutions. Also included are ready-to-use page and block templates where all elements, including video, are responsive.The Web Solution Toolkit also contains a Visual Studio Plug-in that helps with skeleton code for both Web Forms and MVC content models and renderers. You can choose to setup a project from scratch from within Visual Studio and it will create a real site using the EPiServer Deployment Center in the background, once again making deployment a lot easier. This, in combination with the new SDK containing getting started guides as well as API documentation, will streamline and speed up the process when creating solutions based on EPiServer 7.NuGet Add-ons: For DevelopersInside Visual StudioSupports dependenciesSupports multiple versionsEasy install, uninstallAlready 87 packages (and counting)
- Large competent UX team that drives developmentWireframes, Paper, Prototypes, User Testing
- Demo to show simplicity, focus on content and ease of use.This is your contentThe top panel takes no focus from the contentBring out the assets pane Drag a teaser onto the pageThe assets pane disappearsThe teasers re-arrange automaticallyPublish your content (or schedule it or start an approval workflow)All done.