Watch the full OnDemand Webcast: http://bit.ly/stopstreaming Video is the fastest growing data type on the network, any network, and it’s growing at alarming rates. By many analysts’ estimates, video already consumes more than 50% of the bandwidth on many networks, including enterprise networks, and the percentage is only going up. That much bandwidth consumed by a single data type is alarming on its own, but when you consider the unique, time-sensitive nature of video, and the large data streams typically generated, it’s clear that something is going to give on your network. Join as we “tune into” this explosive growth in video and how it impacts your enterprise network. Is all your video traffic really business oriented? Does video traffic spike around noon? Are you using telepresence? The answers to these questions can have a significant impact on how you address video on your network. If you don’t know the answers, this web seminar will help you find out. In this web seminar, we will cover: - Current trends in video over IP - Unique requirements for delivery of high-quality video - Conflicting requirements for data and video/voice - Analyzing video on IP networks What you will learn: - How to determine overall video usage on your network - How to assess the impact of video traffic that is not “business justified” - How to ensure and monitor high quality video delivery

1. Stop Streaming That Movie – I Need To
Check My Email
Jay Botelho
Show us your tweets!
Use today’s webinar hashtag:
Director of Product Management
WildPackets #wp_videoimpact
jbotelho@wildpackets.com with any questions, comments, or feedback.
Follow me @jaybotelho Follow us @wildpackets
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2. Agenda
• What’s The Big Deal …
• Challenges in IP Video Delivery
• Conflicts Between Video and Data
• Typical Voice and Video Technologies
• Monitoring and Analyzing IP Video
‒ Determining overall video usage
‒ Identifying unauthorized video traffic
‒ Ensuring and monitoring for high quality video delivery
• Company Overview
• Product Line Overview
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3. What’s The Big Deal …
• Magnitude
• Delivery
• Competition
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4. Magnitude1
• Global Internet video traffic surpassed global peer-
to-peer (P2P) traffic in 2010
• Percentage of overall consumer Internet traffic
‒ 2010: 40%
‒ 2012: 50% (e)
‒ 2015: 62% (e) (excluding P2P video file sharing)
• Percentage of all forms of video (TV, VoD, Internet,
and P2P) will be approximately 90 percent of global
consumer traffic by 2015
• Internet video to TVs tripled in 2010 and will increase
17-fold by 2015
http://www.cisco.com/en/US/solutions/collateral/ns341/n
s525/ns537/ns705/ns827/white_paper_c11-481360.pdf
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5. Magnitude (cont.)1
• By 2015, annual global IP traffic will reach 966
exabytes - nearly a zettabyte
• By 2015, there will be nearly three billion Internet
users
• By 2015, there will be nearly 15 billion global network
connections (fixed and mobile personal devices and
machine-to-machine connections)
• By 2015, the world will reach three trillion Internet
video minutes per month; that is one million Internet
video minutes every second
http://www.cisco.com/en/US/solutions/collateral/ns341/n
s525/ns537/ns705/ns827/white_paper_c11-481360.pdf
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6. Magnitude (cont.)3
• Mobile video traffic will exceed 50 percent for the
first time in 2011.
‒ Mobile video traffic was 49.8 percent of total mobile data traffic
at the end of 2010
‒ It will account for 52.8 percent of traffic by the end of 2011
• Two-thirds of the world's mobile data traffic will be
video by 2015.
‒ Mobile video will more than double every year between 2010
and 2015
‒ Mobile video has the highest growth rate of any application
http://www.cisco.com/en/US/solutions/collateral/ns341/n
s525/ns537/ns705/ns827/white_paper_c11-520862.pdf
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7. Challenges in Video over IP
Delivery
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8. Characteristics of IP Video2
• Video is
‒ more “bursty”
‒ bandwidth intensive
‒ more sensitive to latency, jitter and packet loss
‒ Includes several different applications with distinct demands
• Video packets vary greatly in size
• Tremendously compressed amount of visual information (99%
compression ratio typical)
• One HD video stream can consume up to 20Mbps of bandwidth
• Video apps require millisecond-level network service recovery
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9. Video AND VoIP
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10. Many Simultaneous Demands
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11. Typical Voice and Video
Technologies
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12. Typical Voice and Video IP Standards
• Protocols • Voice Codecs • Video Codecs
‒ Avaya CCMS ‒ G.711 u-law ‒ H.261
‒ SIP ‒ G.711 a-law ‒ H.263
‒ SCCP ‒ G.722 64k
‒ RTSP
‒ H.264
‒ G.723.1 5.3K
‒ MGCP
‒ G.723.1 6.3K • Audio Codecs
‒ H.323
‒ G.726 ‒ MPEG-4 AAC
‒ G.729a
‒ G.728
‒ GIPS iLBC
‒ GSM 6.10
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13. Typical VoIP and Video Statistics
• Voice • Video
‒ MOS-LQ ‒ VS-AQ: Video Service Audio
‒ MOS-CQ Quality
‒ MOS-PQ ‒ VS-MQ: Video Service
‒ MOS-Nom Multimedia Quality
‒ R Factor – Listening ‒ VS-PQ: Video Service
‒ R Factor – Conversational Picture Quality.
‒ R Factor G.107 ‒ VS-TQ: Video Service
‒ R Factor Nominal Transmission Quality.
‒ MOS Score (MOS-A, MOS-
AV, MOS-MQ, MOS-V)
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14. Monitoring and Analyzing IP Video
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15. Determining Overall Video Usage
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16. Identifying Unauthorized Video Traffic
• Look for bandwidth hogs
• Use filters and alarms
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17. Monitoring High Level Video Delivery
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18. Down To The Details …
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19. Company Overview
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20. Corporate Background
• Experts in network monitoring, analysis, and troubleshooting
‒ Founded: 1990 / Headquarters: Walnut Creek, CA
‒ Offices throughout the US, EMEA, and APAC
• Our customers are leading edge organizations
‒ Mid-market, and enterprise lines of business
‒ Financial, manufacturing, ISPs, major federal agencies,
state and local governments, and universities
‒ Over 7,000 customers / 60+ countries / 80% of Fortune 1,000
• Award-winning solutions that improve network performance
‒ Internet Telephony, Network Magazine, Network Computing Awards
‒ United States Patent 5,787,253 issued July 28, 1998
• Different approach to maintaining availability of network services
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21. Real-World Deployments
Education Financial Government
Health Care / Retail Telecom Technology
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22. Product Line Overview
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23. Product Line Overview
OmniPeek/Compass
Enterprise Packet Capture, Decode and Analysis
• 10/100/1000 Ethernet, Wireless, WAN, 10G
• Portable capture and OmniEngine console
• VoIP analysis and call playback
Omnipliance / TimeLine
Distributed Enterprise Network Forensics
• Packet capture and real-time analysis
• Stream-to-disk for forensics analysis
• Integrated OmniAdapter network analysis cards
WatchPoint
Centralized Enterprise Network Monitoring Appliance
• Aggregation and graphical display of network data
• WildPackets OmniEngines
• NetFlow and sFlow
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24. OmniPeek Network Analyzer
• OmniEngine Manager
– Connect and configure distributed OmniEngines/Omnipliances
• Comprehensive dashboards present network traffic in real-time
– Vital statistics and graphs display trends on network and application
performance
– Visual peer-map shows conversations and protocols
– Intuitive drill-down for root-cause analysis of performance bottlenecks
• Visual Expert diagnosis speeds problem resolution
– Packet and Payload visualizers provide business-centric views
• Automated analytics and problem detection 24/7
– Easily create filters, triggers, scripting, advanced alarms and alerts
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25. Omnipliance Network Recorders
• Captures and analyzes all network traffic 24x7
– Runs our OmniEngine software probe
– Generates vital statistics on network and application performance
– Intuitive root-cause analysis of performance bottlenecks
• Expert analysis speeds problem resolution
– Fault analysis, statistical analysis, and independent notification
• Multiple Issue Digital Forensics
– Real-time and post capture data mining for compliance and troubleshooting
• Intelligent data transport
– Network data analyzed locally
– Detailed analysis passed to OmniPeek on demand
– Summary statistics sent to WatchPoint for long term trending and reporting
– Efficient use of network bandwidth
• User-Extensible Platform
– Plug-in architecture and SDK
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26. Omnipliance Network Recorders
Price/performance solutions for every application
Portable Edge Core
Ruggedized Small Networks Datacenter Workhorse
Troubleshooting Remote Offices Easily Expandable
Aluminum chassis / 17” LCD 1U rack mountable chassis 3U rack mountable chassis
Quad-Core Xeon 2.5GHz Quad-Core Intel Xeon Two Quad-Core Intel Xeon
X3460 2.80Ghz E5530 2.4Ghz
4GB RAM 4GB RAM 6GB RAM
2 PCI-E Slots 2 PCI-E Slots 4 PCI-E Slots
2 Built-in Ethernet Ports 2 Built-in Ethernet Ports 2 Built-in Ethernet Ports
500GB and 2.5TB SATA 1TB SATA storage capacity 2TB SATA storage capacity
storage capacity
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27. TimeLine
• Fastest network recording and real-time statistical
display — simultaneously
‒ 11.7Gbps sustained capture with zero packet loss
‒ Network statistics display in TimeLine visualization format
• Rapid, intuitive forensics search and retrieval
‒ Historical network traffic analysis and quick data rewinding
‒ Several pre-defined forensics search templates making
searches easy and fast
• A natural extension to the WildPackets product line
• Turnkey bundled solution
‒ Appliance + OmniEngine, OmniAdapter, OmniPeek Connect
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28. TimeLine
For the most demanding network analysis tasks
TimeLine
10g Network Forensics
3U rack mountable chassis
Two Quad-Core Intel Xeon 5560 2.8Ghz
18GB RAM
4 PCI-E Slots
2 Built-in Ethernet Ports
8/16/32TB SATA storage capacity
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29. WatchPoint
Centralized Monitoring for Distributed Enterprise Networks
• High-level, aggregated
view of all network
segments
– Monitor per campus, per
region, per country
• Wide range of network
data
– NetFlow, sFlow, OmniFlow
• Web-based, customizable
network dashboards
• Flexible detailed reports
• Omnipliances must be
configured for continuous
capture
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30. WildPackets Key Differentiators
• Visual Expert Intelligence with Intuitive Drill-down
– Let computer do the hard work, and return results, real-time
– Packet / Payload Visualizers are faster than packet-per-packet diagnostics
– Experts and analytics can be memorized and automated
• Automated Capture Analytics
– Filters, triggers, scripting and advanced alarming system combine to provide
automated network problem detection 24x7
• Multiple Issue Network Forensics
– Can be tracked by one or more people simultaneously
– Real-time or post capture
• User-Extensible Platform
– Plug-in architecture and SDK
• Aggregated Network Views and Reporting
– NetFlow, sFlow, and OmniFlow
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31. Q&A
Show us your tweets!
Use today’s webinar hashtag: Follow us on SlideShare!
Check out today’s slides on SlideShare
#wp_videoimpact www.slideshare.net/wildpackets
with any questions, comments, or feedback.
Follow us @wildpackets
© WildPackets, Inc. www.wildpackets.com

32. Thank You!
WildPackets, Inc.
1340 Treat Boulevard, Suite 500
Walnut Creek, CA 94597
(925) 937-3200
© WildPackets, Inc. www.wildpackets.com