A brief case study of the work by 10 Minutes to 1 (10minutesto1.com ) for Panasonic Mobility. Panasonic India , one of the leading consumer durables brand was looking to create 3D Animated videos for their latest range of smart phones to showcase the specifications and new features. 10 Minutes to 1 comprehensively understood the requirement and delivered the desired 3D Animated Product Film.

1. 3D Animation&Filming
PANASONIC MOBILITY

2. 3D Animation&FilmingforPanasonic MobilityIndia

3. Services
 Panasonic India , one of the leading consumer durables
brand was looking to create 3D Animated videos for their
latest range of smart phones to showcase the
specifications and new features
 End product was developed for multi-pronged
consumption including :-–
o Pre-Loaded Animated film on every device sold
o Online distribution and promotion
o ATL & BTL Campaigns
o Staff training and Customer Demonstration
THE BACKGROUND

4. Services
THE PRODUCT
 Deployed product research based on –
 Price Point
 Target Market
 End Consumer Profile
 Based on the Product Positioning the treatment was
conceptualised including the video packaging, key features to
highlight and the right music to support
 The end product included :-
 3D animated video with a complete visual guide of specifications
and features were designed, attention was given on modelling to
highlight the handsets form factor and design
 Similar videos were created in 2D as well

5. Services
FUNCTION & APPLICATION
 The videos created were used across platforms :-–
 Online Consumption for Advertising
 Social Media Campaigns
 Pre-load content on new devices sold as an informative video
 Launch Videos
 Dissemination in Media
 Marketing Campaigns
 Training Staff and Sales people
And we hope more, we may not be aware of the same 

6. Services
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PANASONIC P11

7. PANASONIC P31
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8. Services
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PANASONIC T31

9. PANASONIC P41
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10. THANK
YOU
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