Estah

1. GAP Intensive
Discovery Information Set
Changemaker: ATCHUTA RAO V
Organization: ESTAH Society
Website: http://estah.org/

2. About the CM / Organization
Atchuta Rao, has spent first 20 years of his life in a small village
in Khammam District of AP. I am self-made man and has
educated himself to earn a diploma in Engineering. He supported
his mother, brother & sister, from the age of 8 , when he used to
sell idlis made by his mother, from 6-9 am, then carry lemons to
school to sell to his friends and teachers in lunch break and later
in the evening , he would sell ice cream in front of village temple
About ESTAH
Estah society was established in the year 2009 with the vision to
support rural villages and empower farmers. Estah Society
has focused on various functions like ; FPO, Eco tourism, trading
company, vocational training for youth. But the major focus has
been on the agricultural multi-crop model for farmers to increase
productivity, enable famers through training, kitchen garden for
rural area. Terrace garden for semi urban area, Soil fertilization.
Till now 8 famer families in 6 villages have become part of this
initiative.

3. Multi- crop Farming

4. About the Discovery Document

5. Vision and Focus
Empower farmers and farmer families in the rural villages.
Model farms are set up at Krishnagiri and Chikbalapur
(dist). Another 200 acres planned in Chittor , Mandya and
Khammam.
To create leaders (social entrepreneurs) contributing to
social impact through vocational training
Generate livelihood by creating social and or profit making
enterprises like live stock for rural villages

6. Multi-crop, Livestock - Livelihood

7. ESTAH
CHAIRMAN/FOUNDER
DIRECTOR
DIRECTOR
OPERATION
S
LOCATION
HEAD (LH)
KRISHNAGIR
I
LH
CHICKBALLAPU
R
LH
MANDYA
LH
CHITTOR
LH
KHAMMA
M
FIELD
OFFICER
(FARMS &
QC)
FO(F & QC)
FIELD OFFICER
(LOGISTICS &
MARKETING)
FO(L&M)
FO
(F & QC)
FO
(L &M)
FO
(L &
M)
FO
(F &
QC)
FO FO FO FO
CONSULTANT
(FUND
RAISING)
CONSULTANT
(HR & ADMIN)
Board of Directors
and Advisory Team
Leadership and
Organization Structure

8. Board & Governance
Board and the Governance of Organization: Atchuta Rao V
Founder Chairman: Grace Evelyn
Treasurer: Rajamani
Secretary: Venu P Joint Secretary
 The organization is Founder driven.
 Right now decision making is handled by the board through established protocols are
informally documented
 The level of formality of the Board and its importance in the organization needs to be
formalized.:

9. Audit & Compliance
 The yearly audit is done till 2015 . Audit for year 2016-
2017 is yet to be done.
 The accreditation and independent entity that does the
Audit – Audit is done by M. Krishna & Co. Chartered
accountants
 The Income tax return been filed.
 The proper record of the various Articles of Incorporation,
Bye-Laws, Trust Deed, etc has provided separately
 Yet to register for 10A, FCRA registration

10. Financial Management
 Currently the Budget process follow an annual calendar is
done on need basis of fund rotation required for
investment and operations
 Strategies for raising funds for the organization and the
success so far is Training, Brand promotions, Consulting
services, Few friends and students fee
 Yes, the Audited financial statement, for the last
completed financial year is available on record.
 Yes, Bank Statements, supporting documents for relevant
financial transactions can be made available on request

11. Program Operations
Network of Social Entrepreneurs
Vocational Skill Training
Farmer’s team(Creating FPOs In Rural India)
Enteral Joy Children’s Home
Setting up creative lab for institution Building and
capacity building

12. Planning
The overall strategy has been to bring farmers of
various villages to become part of this society so that
their growth and empowerment is steady through
multi –crop model
 Yes, the annual plan reviewed by staff, board and the
community
 Collaborations with other organizations that are in place,
to produce comprehensive and effective programs are GAP,
Nirman, Wings, Afterthecollege, AFI And Deshpande
Foundation

13. Fundraising
We have been raising funds through known network
but yet to formally strategize
Yet to plan the details of staff involved in Fundraising
 Yet to plan the close working of Fundraising team
with the program team on annual planning, and on
reporting to donors.

14. Impact Assessment
 Project Domain- Agriculture
 Target Beneficiaries – Farmers , Farming equipment
manufacturers and consumers
 Beneficiaries impacted as on date- 700 farmer families
 Direct and indirect impact on beneficiaries through the
project-
 Direct Impact on Farmers- .
 Improved their best practices about natural faming, Soil
protection with long term income planning
 Double their income
 Health improvement as their family food habits improved
and food issues were taken care.
 Their family food habits improved and food issues taken
care.

15.  Direct Impact on equipment manufacturers-
 Created platform to understand the need of the farmers
supply and the equipments according to the equipment.
 Direct point of contact with group of farmers.
 Direct impact on consumers- 1. They get
healthy food.
 They get healthy food
 Their children come to know how farming works and how it
impacts the society
 They become Consumer Support Agriculture (CSA
Team)for the farmers to understand supply demand
mapping.
Impact Assessment

16.  Indirect Impact- Farmers
 Created communities with profit sharing and labor sharing
best practices.
 Cross culture barrier broken they learned each other low
category communities trained high communities.
 Their children are going to schools regularly
 Indirect Impact on farming equipment manufacturer-
 More understanding of the need of the farmer rather than
the profit
 Indirect impact on consumers-
 They know the source from where vegetables are coming
from
 . Community sharing and best cultural practices done by
conducting events, food festivals with natural farming and
fresh methods.
 They contribute their knowledge their labor to farming
community by being part of voluneering program
Impact Assessment

17.  Impact on society through this project- After doing pilot with
individual farmers we have started nodal farm in Telangana
Nalgonda, starting community farmers had lost produce and after
getting the produce they were not getting right price, with our centre
we have trained people surrounding villages on multi crop and
understood their livelihoods mapping and we have sponsored
around 30 families long term plants and Livestock and created
employment for few families. We have started cooperatives for
sharing their wealth and labour, Improved their health,
Livelihood which is important for culture and community living.
 Measurement of Impact- Pre assessment and post assessment
with all stake holders using the student volunteers and research
team
 Data collection for impact measurement- Through random
sampling
 Impact measurement tools used-Manual and mobile app.
Impact Assessment

18. https://youtu.be/H75UUPXF4tI
https://youtu.be/hAJ_-09WLUg
• Atchuta Rao, Estah Society – Improving
Livelihood
• Atchuta Rao speaks about GAP Intensive
Videos of Changemaker

19. Thank you
 www.estah.org
+919008499555