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14 October 2013

Moving to the Media
Websearch Academy 2013

WebSearch Academy
Internet Librarian International

Moving to the Media
Searching for Multimedia Material
Arthur Weiss
Email: a.weiss@aware.co.uk / Twitter: @awareci
www.marketing-intelligence.co.uk
14 October 2013
© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

Multi-Media Categories
•  Still images (& Animated Gifs)
  Photos, Paintings, Line drawings, Cartoons, etc.
  Charts & Diagrams
  Infographics

•  Video
  Animations, video, etc. with/without sound

•  Sound
  Music, spoken voice, noises, etc.
  Podcasts

•  3D Media
  Objects / 3D-printing instructions

•  Interactive content
  Computer games, online training, etc.

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

2

1
14 October 2013

Moving to the Media
Websearch Academy 2013

Indexing multi-media

Meta-Data

Content

•  File Type,
File Size,
File Date,
Geo-coding,
etc.

•  Colour,
Type (photo,
line drawing,
etc.)
Faces, etc.

© AWARE 2013

Textual
descriptions
•  Alt Tags,
Image Title,
Captions &
other text on
web pages

Links
pointing to
the media

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

3

Image Searching
Image directories
•  Commercial (pay to access) e.g. Getty Images, Corbis, Shutterstock,
Stockphoto, Fotolia and many more.
•  Image sharing: Flickr, Picasa, Photobucket, etc.
•  Social media: Pinterest, Tumblr, etc.

Image search
• 
• 
• 
• 
• 
• 

Google, Bing, Blekko, Yahoo!
PicSearch, Sprixi
TinEye
Stock Photo Collections: Everystockphoto
Infographics: Visual.ly, nfogfx.com and others
PicScout ImageTracker – commercial software used to locate
copyright infringement
•  Google Goggles (Android App) – Identify pictures, sites & sights, or
scan business cards / translate text
© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

4

2
14 October 2013

Moving to the Media
Websearch Academy 2013

Commercial Sites

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

5

Image Sharing: Flickr

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

6

3
14 October 2013

Moving to the Media
Websearch Academy 2013

Image Sharing: Picasaweb.google.com

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

7

Social Media: Pinterest & Tumblr

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

8

4
14 October 2013

Moving to the Media
Websearch Academy 2013

Image Searching – Google

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

9

Image Searching – Bing

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

10

5
14 October 2013

Moving to the Media
Websearch Academy 2013

Image Searching – Bing

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

11

Image Searching – Yahoo! & Blekko

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

12

6
14 October 2013

Moving to the Media
Websearch Academy 2013

Image Searching – PicSearch

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

13

Image Searching – Sprixi

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

14

7
14 October 2013

Moving to the Media
Websearch Academy 2013

Image Searching – TinEye

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

15

Image Searching – TinEye

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

16

8
14 October 2013

Moving to the Media
Websearch Academy 2013

Charts & Diagrams
Also consider
•  Google.com/publicdata
•  WolramAlpha, etc.

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

17

Image Searching – Worked Example
“Below are four pictures of steeples…. I'm quite taken with steeples,
finding them fascinating, and love to take photos of them as I travel
around. Which of these is the oldest steeple? Identify each steeple
and give its construction date?”

http://searchresearch1.blogspot.co.uk/2012/01/wednesday-search-challenge-which.html
© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

18

9
14 October 2013

Moving to the Media
Websearch Academy 2013

Image Searching – Worked Example

The other three steeples
gave 0 results on TinEye.

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

19

Image Searching – Worked Example

None of the other steeple pictures could be located / identified using Google
© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

20

10
14 October 2013

Moving to the Media
Websearch Academy 2013

Image Searching – Worked Example
Finding the answers….
Go back to the question: “Which of these is the oldest steeple? Identify
each steeple and give its construction date?” There is an assumption in
the question that all 4 steeples are linked or connected in some way.

Note how St Michael’s Church is described in the Google description: “St.
Michael's Church, is one of Hamburg's five Lutheran main churches…”

Look for information on the other 4 churches / search for images of
<Hamburg Steeples> / <Hamburg churches> on Flickr, Google Images,
etc. (Take care not to make assumption all steeples are from churches!)

The 4 steeples are
St Catherines
(rebuilt in 1957),
© AWARE 2013

The Rathaus
(1897).

St Nicolai (1874)

St Michaelis
(rebuilt 1952).

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

21

Video Searches
Video Collections
•  Video Sharing: YouTube, Vimeo, DailyMotion, Metacafe,
Blip.tv, Youku, etc.
•  Commercial: Various News services, BBC, TED, iTunes,
etc.

Video search
•  Google, Bing, Yahoo!, Blekko, etc.
•  YouTube
•  PlayAudioVideo.com, Blinkx.tv

MOOCs and online learning
•  iTunes, MOOC-List.com, Coursera, etc.
© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

22

11
14 October 2013

Moving to the Media
Websearch Academy 2013

Videos.google.com

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

23

Bing.com/videos

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

24

12
14 October 2013

Moving to the Media
Websearch Academy 2013

YouTube – Advanced Search

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

25

PlayAudioVideo.com?

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

26

13
14 October 2013

Moving to the Media
Websearch Academy 2013

Global TV
•  Many (most) TV channels are
• 
• 

now available online
  E.g. BBC iPlayer
Some cover multiple channels
e.g. Wherever.tv
Some restricted in some regions
e.g. Hulu.com for US TV
(overcome with Hola unblocker
plugin)

•  Archive.org for some historical
• 

news (mostly US)
TVEyes.com – fee based
service for searching
global TV for keywords
mentioned

© AWARE 2013

Access websites blocked or
censored with the totally free Hola
Unblocker VPN proxy service.

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

27

Audio Searches
Sounds
•  FindSounds.com

Music
•  Shazam.com – also tablet / phone apps
•  Musipedia.org
•  Mrtzcmp3.net
•  Musgle.com / googlemusicsearch.com – use Google API to search Google
for music
•  Several others e.g. mp3-search-engine.com

Podcasts / Internet Radio / Spoken Word, etc.
•  Podcastdirectory.com, Soundcloud.com
•  Archive.org
•  Pandora (blocked in Europe), Last.fm, Grooveshark.com etc.
•  iTunes, Spotify, etc.
© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

28

14
14 October 2013

Moving to the Media
Websearch Academy 2013

Findsounds.com

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

29

Musipedia.org

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

30

15
14 October 2013

Moving to the Media
Websearch Academy 2013

mrtzcmp3.net

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

31

The Spoken Word

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

32

16
14 October 2013

Moving to the Media
Websearch Academy 2013

The Spoken Word

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

33

iTunes – Films, TV, Courses, Podcasts….

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

34

17
14 October 2013

Moving to the Media
Websearch Academy 2013

3D-Printing
•  Emerging area – with several search sites
 
 
 
 

Thingiverse
Defcad
3DBility
Yahoo! Japan

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

35

3D-Printing

© AWARE 2013

© Arthur Weiss, AWARE, 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

36

18
14 October 2013

Moving to the Media
Websearch Academy 2013

Legal Issues
•  Purpose for downloading / reproducing media
•  Creative commons, CopyLeft, Licensing, Royalty
Free (vs. Free to use), etc.
  Commercial versus personal use

•  BitTorrents
  Search Tools (e.g. isohunt.com, thePirateBay –
although now blocked in many countries including the
UK)

© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

37

Any Questions?

Arthur Weiss is the managing director of AWARE - a UK based
consultancy specialising in marketing & competitive intelligence analysis.
Contact Details:
Web Sites:
www.marketing-intelligence.co.uk
E-mail: a.weiss@aware.co.uk
Twitter: @awareci
Telephone:
Fax:
© AWARE 2013

© Arthur Weiss, AWARE, 2013

+44 20 8954 9121
+44 20 8954 2102
Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

38

19

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Moving to the media (2 slides per page)

  • 1. 14 October 2013 Moving to the Media Websearch Academy 2013 WebSearch Academy Internet Librarian International Moving to the Media Searching for Multimedia Material Arthur Weiss Email: a.weiss@aware.co.uk / Twitter: @awareci www.marketing-intelligence.co.uk 14 October 2013 © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk Multi-Media Categories •  Still images (& Animated Gifs)   Photos, Paintings, Line drawings, Cartoons, etc.   Charts & Diagrams   Infographics •  Video   Animations, video, etc. with/without sound •  Sound   Music, spoken voice, noises, etc.   Podcasts •  3D Media   Objects / 3D-printing instructions •  Interactive content   Computer games, online training, etc. © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 2 1
  • 2. 14 October 2013 Moving to the Media Websearch Academy 2013 Indexing multi-media Meta-Data Content •  File Type, File Size, File Date, Geo-coding, etc. •  Colour, Type (photo, line drawing, etc.) Faces, etc. © AWARE 2013 Textual descriptions •  Alt Tags, Image Title, Captions & other text on web pages Links pointing to the media Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 3 Image Searching Image directories •  Commercial (pay to access) e.g. Getty Images, Corbis, Shutterstock, Stockphoto, Fotolia and many more. •  Image sharing: Flickr, Picasa, Photobucket, etc. •  Social media: Pinterest, Tumblr, etc. Image search •  •  •  •  •  •  Google, Bing, Blekko, Yahoo! PicSearch, Sprixi TinEye Stock Photo Collections: Everystockphoto Infographics: Visual.ly, nfogfx.com and others PicScout ImageTracker – commercial software used to locate copyright infringement •  Google Goggles (Android App) – Identify pictures, sites & sights, or scan business cards / translate text © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 4 2
  • 3. 14 October 2013 Moving to the Media Websearch Academy 2013 Commercial Sites © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 5 Image Sharing: Flickr © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 6 3
  • 4. 14 October 2013 Moving to the Media Websearch Academy 2013 Image Sharing: Picasaweb.google.com © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 7 Social Media: Pinterest & Tumblr © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 8 4
  • 5. 14 October 2013 Moving to the Media Websearch Academy 2013 Image Searching – Google © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 9 Image Searching – Bing © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 10 5
  • 6. 14 October 2013 Moving to the Media Websearch Academy 2013 Image Searching – Bing © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 11 Image Searching – Yahoo! & Blekko © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 12 6
  • 7. 14 October 2013 Moving to the Media Websearch Academy 2013 Image Searching – PicSearch © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 13 Image Searching – Sprixi © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 14 7
  • 8. 14 October 2013 Moving to the Media Websearch Academy 2013 Image Searching – TinEye © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 15 Image Searching – TinEye © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 16 8
  • 9. 14 October 2013 Moving to the Media Websearch Academy 2013 Charts & Diagrams Also consider •  Google.com/publicdata •  WolramAlpha, etc. © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 17 Image Searching – Worked Example “Below are four pictures of steeples…. I'm quite taken with steeples, finding them fascinating, and love to take photos of them as I travel around. Which of these is the oldest steeple? Identify each steeple and give its construction date?” http://searchresearch1.blogspot.co.uk/2012/01/wednesday-search-challenge-which.html © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 18 9
  • 10. 14 October 2013 Moving to the Media Websearch Academy 2013 Image Searching – Worked Example The other three steeples gave 0 results on TinEye. © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 19 Image Searching – Worked Example None of the other steeple pictures could be located / identified using Google © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 20 10
  • 11. 14 October 2013 Moving to the Media Websearch Academy 2013 Image Searching – Worked Example Finding the answers…. Go back to the question: “Which of these is the oldest steeple? Identify each steeple and give its construction date?” There is an assumption in the question that all 4 steeples are linked or connected in some way. Note how St Michael’s Church is described in the Google description: “St. Michael's Church, is one of Hamburg's five Lutheran main churches…” Look for information on the other 4 churches / search for images of <Hamburg Steeples> / <Hamburg churches> on Flickr, Google Images, etc. (Take care not to make assumption all steeples are from churches!) The 4 steeples are St Catherines (rebuilt in 1957), © AWARE 2013 The Rathaus (1897). St Nicolai (1874) St Michaelis (rebuilt 1952). Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 21 Video Searches Video Collections •  Video Sharing: YouTube, Vimeo, DailyMotion, Metacafe, Blip.tv, Youku, etc. •  Commercial: Various News services, BBC, TED, iTunes, etc. Video search •  Google, Bing, Yahoo!, Blekko, etc. •  YouTube •  PlayAudioVideo.com, Blinkx.tv MOOCs and online learning •  iTunes, MOOC-List.com, Coursera, etc. © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 22 11
  • 12. 14 October 2013 Moving to the Media Websearch Academy 2013 Videos.google.com © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 23 Bing.com/videos © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 24 12
  • 13. 14 October 2013 Moving to the Media Websearch Academy 2013 YouTube – Advanced Search © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 25 PlayAudioVideo.com? © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 26 13
  • 14. 14 October 2013 Moving to the Media Websearch Academy 2013 Global TV •  Many (most) TV channels are •  •  now available online   E.g. BBC iPlayer Some cover multiple channels e.g. Wherever.tv Some restricted in some regions e.g. Hulu.com for US TV (overcome with Hola unblocker plugin) •  Archive.org for some historical •  news (mostly US) TVEyes.com – fee based service for searching global TV for keywords mentioned © AWARE 2013 Access websites blocked or censored with the totally free Hola Unblocker VPN proxy service. Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 27 Audio Searches Sounds •  FindSounds.com Music •  Shazam.com – also tablet / phone apps •  Musipedia.org •  Mrtzcmp3.net •  Musgle.com / googlemusicsearch.com – use Google API to search Google for music •  Several others e.g. mp3-search-engine.com Podcasts / Internet Radio / Spoken Word, etc. •  Podcastdirectory.com, Soundcloud.com •  Archive.org •  Pandora (blocked in Europe), Last.fm, Grooveshark.com etc. •  iTunes, Spotify, etc. © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 28 14
  • 15. 14 October 2013 Moving to the Media Websearch Academy 2013 Findsounds.com © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 29 Musipedia.org © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 30 15
  • 16. 14 October 2013 Moving to the Media Websearch Academy 2013 mrtzcmp3.net © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 31 The Spoken Word © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 32 16
  • 17. 14 October 2013 Moving to the Media Websearch Academy 2013 The Spoken Word © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 33 iTunes – Films, TV, Courses, Podcasts…. © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 34 17
  • 18. 14 October 2013 Moving to the Media Websearch Academy 2013 3D-Printing •  Emerging area – with several search sites         Thingiverse Defcad 3DBility Yahoo! Japan © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 35 3D-Printing © AWARE 2013 © Arthur Weiss, AWARE, 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 36 18
  • 19. 14 October 2013 Moving to the Media Websearch Academy 2013 Legal Issues •  Purpose for downloading / reproducing media •  Creative commons, CopyLeft, Licensing, Royalty Free (vs. Free to use), etc.   Commercial versus personal use •  BitTorrents   Search Tools (e.g. isohunt.com, thePirateBay – although now blocked in many countries including the UK) © AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 37 Any Questions? Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis. Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: a.weiss@aware.co.uk Twitter: @awareci Telephone: Fax: © AWARE 2013 © Arthur Weiss, AWARE, 2013 +44 20 8954 9121 +44 20 8954 2102 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 38 19