The document summarizes the key findings of a 2012 study on transportation management systems conducted by Supply Chain Insights. It discusses how transportation planning has traditionally involved one-way communication between transportation planners and other functions like IT and data maintenance. It then provides an example of how one large company, Loblaw, has established a Transportation Center of Excellence to bring more strategic alignment, standardization, and analytics to its transportation planning. The webinar aimed to highlight techniques for increasing effectiveness through presentation of the study findings and commentary from consultants and industry panelists.