Resume and samples of P.O.P work

1. Resume and Portfolio
I have worked in the Point-of-Purchase Display industry for 17 years...
The most recent of which was my work as a critical component of the team at the Royal Promotion Group,
where I served for 10 years building their display engineering capabilities before my Departure in Septem-
ber of 2007. I have extensive experience in the creation of countertop testers, merchandiser and glorifiers,
as well as endcaps, floorstands and in-line gondolas, for virtually every brand in the cosmetic and fragrance
industry. I have implemented display and promotions in retailers such as Walgreen’s, Duane Reade, Tar-
get, Walmart, Macy’s, Sephora, Bloomingdales, and Nordstrom.I have also been involved in the Design and
construction of retail boutique environments for Bliss, H2O, Paul Mitchell, Bath & Body Works, Anna Sui,
and Vera Wang. I have worked with a diverse group of manufacturers, fabricators, toolmakers, molders,
and woodshops in the Northeastern United States, Canada, and China. Since then I have left the industry
to work in corporate and Trade Show Exhibits and events.
I work and live in southwestern Connecticut and seek only hourly contract display engineering work. I
work in AUTOCAD R2007, and can output PDF and Adobe Illustrator files. Services include: Pricing/es-
timate drawings, fully detailed shop drawings, prototype coordination and manufacturing implementation
and troubleshooting. I will quote work if required. Sorry, no turnkey.
Thank you for your consideration.
BRETT KALM
363 Freeman Ave.
Stratford, CT. 06614
(203)-375-7633 (203)-673-6174 CELL
brettkalm@yahoo.com
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2. Resume
EDUCATION Bachelor of Science, Industrial Design, 1985
University of Bridgeport, Bridgeport CT.
Courses include: Marketing, Psychology, Design History, Design Logic,
Structural visualization, Human Factors and Anthropometrics, Materials and
Processes, Mechanical Drafting.
Projects include: Package Design, Form Design, Hand and Power tools,
Exhibits, Furniture, Interior environments.
SOFTWARE AUTOCAD Release 2007 and all related AUTODESK products
MICROSOFT Office products. Adobe Illustrator, PDF writer
Portfolio and references available upon request.
BRETT KALM
363 Freeman Ave.
Stratford, CT. 06614
(203)-375-7633 (203)-673-6174 CELL
brettkalm@yahoo.com
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3. Resume
EXPERIENCE The Royal Promotion Group, New York City. 1997 to 2007.
Director of Engineering and Development. Overall Responsibility for
Technical development of all Point-of Sale Displays and store fixturing,
including drawing packages, prototypes, feasibility review, and
coordination with vendor-manufacturers in the transition from final
engineered concept to produced goods. Also involved in field
installations, press rooms, and retrofits.
Management Responsibilities include: Project Scheduling and timelines, budgets,
freelance contracting, personnel matters for a staff of four.
Thomson-Leeds Co., New York City. 1995- 1997
Director of Design. Overall responsibility for creative development of all point-of-sale
displays, primarily focusing on workflow and quality, concept models and sales
presentations. Also involved in field retrofits, and technical troubleshooting.
Management responsibilities include: Project scheduling and timelines, budgets,
freelance contracting, personnel matters for a staff of nine.
Display Producers, Inc., Bronx, New York. 1990-1995
Preproduction Manager. Coordination of the manufacture of point-of-sale displays with
specific emphasis on the transition from preliminary conceptual design to
production-ready products. Responsibilities include vendor contact fro materials and
equipment, production samples and standards, and manufacturing trouble shooting.
John Oldham Studios, Inc. Wethersfield, CT. 1987-1990
Exhibit Designer/Coordinator. Responsible for the implementation of trade show and
other exhibits from preliminary proposal, client contact/sales, refinement, cost
estimating, detail drawings and fabrication oversight, to coordination of shipping, show
BRETT KALM services and set-up labor. Also involved in interior renovation, general contracting, and
363 Freeman Ave. corporate lobby exhibits.
Stratford, CT. 06614
(203)-375-7633 (203)-673-6174 CELL
brettkalm@yahoo.com
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4. Portfolio
Gwen Stefani
Promotional Items for Fragrance Launch, 2007
Working, proximity activated music box tester,
injection molded plastic, Wrapped board, and
silkscreened aluminum. Operational traveling
custom Tricycle Merchandiser with Music/DVD
playing in Continuous loop. REVISIONS 4/30/07
A) NEW FIGURE
B) SPEAKER/SENSOR PATTERN
REVISIONS 4/30/07
A) NEW FIGURE
B) SPEAKER/SENSOR PATTERN
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

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
OVERVIEW
SIDE VIEW

COUNTER TESTER A
DATE OVERVIEW OVERALL A
COUNTER TESTER
DIMENSIONS
APPROVED


DATE
roll over
 
03/15/ 07
ASSEMBLY

  1
03/15/ 07

2

these to
  
  
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5. Portfolio
Bath and Body Works
“Goldie” makeup promotion, select stores, 2005
Fabricated thick acrylic with steel mirror frames and
flood-coated aluminum on store-fixture table
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    
•  •
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  
  
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 expand DISPLAY SYSTEM
P-1426 TABLETOP
TABLETOP TESTER SET
DATE OVERVIEW
  
 
  
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6. Portfolio
Calvin Klein
“CK One” Worldwide fragrance launch, 2007
Testers, Merchandisers, promotional items
Injection molded plastics, fabricated plastics and
RELEASE FOR PROTOTYPE 11/3/06 REVISIONS - 9/23/06
A) MOLDED TEMPLATE
B)
medium density fiberboard
qty:
Material: FRAGRANCE RESISTANT CLEAR
PLASTIC,
SUCH AS SURLYN,SAN, AMALOY, OR
SIMILAR
color: WATER CLEAR
proc: INJECTION MOLD
finish: SPI-A1
TOP VIEW mean wall thk: .184
draft: 1° UNLESS NOTED
part Volume: 10 .846 cu. in.
FRONT VIEW SIDE VIEW
P-2193 MEN'S
COUNTER TESTER
119 West 57th St. New York, NY 10019
APPROVED DATE TEL 212-246-3780 TEMPLATE PART B
SALES FAX 212-399-9135
THIS DOCUMENT CONTAINS PRORIETARY INFORMATION OF THE
SIZE DATE DWG NO.
CREATIVE ROYAL PROMOTION GROUP AND IS TENDERED SUBJECT TO
THE CONDITIONS THAT THE INFORMATION (A) BE RETAINED IN
CONFIDENCE. (B) NOT TO BE USED OR INCORPORATED IN ANY
9/12/06 4
PRODUCTION PRODUCT EXCEPT UNDER WRITTEN AGREEMENT WITH THE
JOB NUMBER REVISIONS - 9/23/06
BK
DRAWN BY
RELEASE FOR PROTOTYPE 11/3/06 ROYAL PROMOTION GROUP.
A) MOLDED TEMPLATE
C B)
D
NOTES:
LITHO MOUNTS TO MDF. LAMINATE MDF SIDES
WITH 1/16" LITHO- MOUNTED CUSTOM COLOR
B STYRENE. DIE CUT STYRENE LAMINATE, BEND
AND GLUE TO MDF (2 PCS.)
HEADER C&D CONFIGURED 3 DIFFERNET
E OPTIOND
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(OPTION A SHOWN)
HEADER SHIPS FLAT, ASSEMBLES INTO SLOT
A these to
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METALLIC PAPER MOUNTED
DIE CUT STYRENE
MEN'S
COUNTER TESTER
APPROVED DATE EXPLODED VIEW
SALES SIZE DATE DWG NO.
CREATIVE 9/12/06 1
PRODUCTION JOB NUMBER BK
DRAWN BY
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7. Portfolio
La Prairie
Full Line Cosmetic and skincare counter testers,
2007
Heavy-wall injection molded acrylic, ½” milled
acrylic product templates, And chrome-plated
steel base frames
REVISIONS - 3/22/07
A) revised base
B) add header
f
REVISIONS - 6/20/07 e
A)redesign Metalwork
REVISIONS - 6/29/07
A)Increase height
f
4
d
i
h j
hot stamp logo
bright silver
NOTES:
3 Each template will be CNC routed.
Templates and liners drop in.
f Tray is fixed at 10degress
g Tray, Tray top, and protractor assemble
together with screws.
d Drawerslides rivet to slide plate, slide plate
welds to base.
Drawer attaches to drawer slides with 10" x 1"
red-backed tape.
c Template cages attach to tray/drawer with
2 epoxy
roll aover
k
b hot stamp part H with bright silver logo
BILL OF MATERIAL QUANTITES REFLECT ENTIRE
COSMETIC/TREATMENT SET.
1 these to P-2148 COSMETIC/TREATMENT
APPROVED
SALES expand
DATE EXPLODED VIEW
SIZE DATE DWG NO.
CREATIVE 10/4/06 2
PRODUCTION JOB NUMBER DRAWN BY BK
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8. Portfolio

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
Fragrance Drammer, 2007 
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


Lined aluminum bottle with polyethelene
Delivery components and 18-8 stainless steel
valve,
Installed into fabricated acrylic, powdercoated
steel and Flood-coated aluminum display assembly

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DRAMMING ASS'Y 
 
SEE DRAMMING PACKAGE 

 
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VALVE 
SEE DRAMMING PACKAGE 
 
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  
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 
 
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DRAMMER
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APPROVED
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DATE
 
EXPLODED VIEW

DRAMMER
  
APPROVED DATE
   
OVERVIEW
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  
   
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roll over
 
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these to
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DRAMMER ASSEMBLY
APPROVED DATE EXPLODED VIEW
   
  
   
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9. Portfolio
Duane Reade
Retail Fixtures for Skincare brands, 2006
White laminated medium density fiberboard
Cabinet with glass shelves, roll-down security door,
Lighted graphic panels and extruded styrene

Ticket channel. 

 
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LIGHT/SHELF ASSEMBLY NEW
APPROVED
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DATE
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10. SAFILO MARC JACOBS
Sunglass counter Merchandisers, 2006
24 and 48-piece counter spinners of 3/8” clear
laser cut acrylic
High-gloss lacquered MDF and molded acrylic
nosepieces
REVISIONS - 7/31/06
A) make taller
REVISIONS - 8/16/06
A) REVISE SIZE AND NOSE PC.
REVISIONS - 7/31/06
A) make taller
REVISIONS - 8/16/06
A) REVISE SIZE AND NOSE PC.
REVISIONS - 7/31/06
A) make taller
REVISIONS - 8/16/06
A) REVISE SIZE AND NOSE PC.
B NOTE:
USE FLUTED DOWELS AND GLUE TO ATTACH
DISPLAY TOP TO DISPLAY CORE, DURING FINAL ASSEMBLY
qty: 2
Material:3/8"& 3/16" CLEAR ACRYLIC
Finish: LASER CUT, WATER-CLEAR GLUE
JOINTS
note: LIP ASSEMBLES TO NOTCHES IN
CORE AND TOP
P-2041 48 PC. DISPLAY
C FRONT VIEW
APPROVED Bill of Matierial
DATE EYE PANEL PART c
SALES
# Qty Item Material SIZE DATE DWG NO.
A
CREATIVE
1 Display Core 1/2" painted MDF
7/12/06 5
PRODUCTION JOB NUMBER BK
DRAWN BY
B 1 Display Top 1/2" Painted MDF
C 2 Eye Panel 3/8" and 3/16" clear acrylic
D 48 Nose piece 3/8" acrylic rod, 3/8" clear acrylic
E 2 Single Eye panel 3/8" clear acrylic
F 1 Turntable 6" steel turntable
E FRONT VIEW SIDE VIEW
P-2041 48 PC. DISPLAY
APPROVED DATE OVERVIEW
SALES D A SIZE DATE DWG NO.
CREATIVE 7/12/06 1
PRODUCTION F JOB NUMBER BK
DRAWN BY
P-2041 48 PC. DISPLAY
APPROVED DATE EXPLODED VIEW
SALES
CREATIVE
PRODUCTION
roll over SIZE DATE
7/12/06
JOB NUMBER
DWG NO.
2
BK
DRAWN BY
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