True Influence: Real Results! Danny Brown Vocus Webinar

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Register to receive the audio recording of the webinar here: http://bit.ly/10nhTKj Do your influencer campaigns deliver disappointing results? You may be focusing on the wrong influencers, says Danny Brown, co-author of "Influence Marketing." To get real results, forget about Klout scores and follower counts. Instead, read your customers and discover who they really pay attention to. Danny will show you how it's done in his True Influence webinar. Learn how to: -Follow your customers to identify your brand's true influencers. -Tailor your influencer campaigns to your customers' buying cycle. -Reap the rewards of true influence marketing! About the Speaker: Danny Brown is chief technologist at ArCompany, a business intelligence consultancy helping organizations adapt to the changing communications landscape. He is co-author of the book, "Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing." Register to receive the audio recording of the webinar here: http://bit.ly/10nhTKj

Empresariales Tecnología

TRUE
INFLUENCE
WEBINAR
DANNY BROWN
AUTHOR, “INFLUENCE MARKETING”
WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM

WHAT IS
INFLUENCE
MARKETING?
SO…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

Social Broadcasting?
INFLUENCE IS…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

Social Popularity?
INFLUENCE IS…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

Social Popularity Equal
DOES INFLUENCE AND …
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

Social Popularity Generate
DOES INFLUENCE AND …
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

THE PROBLEM WITH
INFLUENCE TODAY
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

“CHANGING
BEHAVIOUR,
THOUGHTS OR
ACTIONS”
INFLUENCE…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

“MEASURABLY
AFFECTING THE
PURCHASE
DECISION OF
PROSPECTS”
INFLUENCE MARKETING…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

WORD OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

SOCIAL MEDIA WORD
OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

SOCIAL MEDIA
INFLUENCE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

HOW DO WE IDENTIFY
TRUE INFLUENCERS…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

REVERSE
ENGINEER
INFLUENCE
MARKETING
WE…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

SOCIAL
AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

TRUE INFLUENCE
“The function of advertising is to sell.
Successful advertising for any product is
based on information about its
consumers.” David Ogilvy
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

THE CUSTOMER IS
THE INFLUENCER
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

THE PURCHASE LIFE
CYCLE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

THE MICRO
INFLUENCERS
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

THE ROLE OF THE
SOCIAL CRM
Manage
contacts
Find
social
profiles
Receive
updates

RECOMMENDED TECHNOLOGY:
TELLAGENCE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

RECOMMENDED TECHNOLOGY:
TRAACKR
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

RECOMMENDED TECHNOLOGY:
SQUEEZECMM
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

RECOMMENDED TECHNOLOGY:
ONEQUBE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

RECOMMENDED TECHNOLOGY:
INNETWORK
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

COMPLEMENTARY
TECHNOLOGY
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

MANAGING THE
CAMPAIGN
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

THE LIFETIME VALUE
OF TRUE INFLUENCE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

QUESTIONS?
THANK YOU…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

Thanks for attending!
Next webinar:
More Followers,
More Engagement,
Less Time!
on June 26, 1pm ET
with
Guy Kawasaki

Thanks for attending!
#VocusWebinar @vocus

The Vocus Family
About Vocus
Vocus is a leading provider of cloud marketing software that helps
businesses reach and influence buyers across social networks, online and
through media. Vocus provides an integrated suite that combines social
marketing, search marketing, email marketing and publicity into a
comprehensive solution to help businesses attract, engage and retain
customers. Vocus software is used by more than 120,000 organizations
worldwide and is available in seven languages. Vocus is based in Beltsville,
MD with offices in North America, Europe and Asia. For further information,
please visit http://www.vocus.com or call (800) 345-5572.
PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing
@Vocus @PRWeb @Helpareporter @NorthSocial @iContact

Register TODAY!
www.vocus.com/conference/register/
A Special Conference Coupon
for Webinar Attendees:
VocusWebinar100

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1. True Influence With Danny Brown

2. TRUE INFLUENCE WEBINAR DANNY BROWN AUTHOR, “INFLUENCE MARKETING” WWW.INFLUENCEMARKETINGBOOK.COM WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM

3. TRUE INFLUENCE How to: • Identify your brand’s true influencers • Tailor your influence campaigns around your customer’s purchase life cycle • Deliver actual business results, ROI and customer lifetime value from your influence campaigns Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

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5. Social Broadcasting? INFLUENCE IS… Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

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10. “CHANGING BEHAVIOUR, THOUGHTS OR ACTIONS” INFLUENCE… Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

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24. TRUE INFLUENCE “The function of advertising is to sell. Successful advertising for any product is based on information about its consumers.” David Ogilvy Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

25. TRUE INFLUENCE IS MICRO

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27. THE PURCHASE LIFE CYCLE Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

28. THE MICRO INFLUENCERS Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

29. THE ROLE OF THE SOCIAL CRM Manage contacts Find social profiles Receive updates

30. RECOMMENDED TECHNOLOGY: TELLAGENCE Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

31. RECOMMENDED TECHNOLOGY: APPINIONS

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37. MANAGING THE CAMPAIGN Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

38. THE LIFETIME VALUE OF TRUE INFLUENCE Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

39. QUESTIONS? THANK YOU… Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

40. TRUE INFLUENCE WEBINAR DANNY BROWN AUTHOR, “INFLUENCE MARKETING” WWW.INFLUENCEMARKETINGBOOK.COM WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM

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43. The Vocus Family About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572. PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact

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True Influence: Real Results! Danny Brown Vocus Webinar

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True Influence: Real Results! Danny Brown Vocus Webinar