Presentación de Dña. Claudia Kohl sobre "8 tesis para el éxito de las nuevas entidades de promoción turística de los destinos (DMO) en 2025"

1. 8 theses for a successful
DMO in 2025
Claudia Kohl
Kohl & Partner
8th international Congress on Rural Tourism
23rd February 2017

2. We talk about the
(Destination Management Organisation)
2

3. A DMO embraces strong
personalities in a region. Good
businesses get even more successful
through a good DMO.
3

4. 4
The pressure on efficiency optimization increases

5. The pressure on DMOs increases
Status Quo
• Increasing power of the service providers
Service providers operate more and more professional – in some
Destinations even with more budget than the DMO. Partly
cooperation groups take over marketing oders.
5

6. The pressure on DMOs increases
Status Quo
• Increasing Power of the guests
Guest are more and more informed, have more travel
experience, Booking and rating platforms inform,…
6

7. The pressure on DMOs increases
Status Quo
7
Increasing
pressure on
efficiency
optimization
Increasing
Power of
service
providers
Increasing
power of the
guests
?
Do we still need a
DMO?
?

8. Key problems & challenges
until 2025
Operational problems
Mediocrity
Atmosphere and perspective
False expectations

9. 9
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10. Kohl & Partner offers consulting services in three business
units
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About Kohl & Partner
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Main services
• Feasibility Studies
• Hotel Valuations
• Operator Selections
• Strategy & Positioning Concepts
• Business Plans
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• Marketing Plans
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Main services
• Tourism Master Plans / Tourism
Development Programs (local,
regional and national)
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Destinations
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Organizational Structures in
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Main services
Preparation of Feasibility Studies,
Development Concepts and
Marketing Plans for
• Aqua Parks
• Cable Cars
• Golf Courses
• Museums / Infotainment
Facilities
• Conference Centers
• Tourism Attractions
• Theme Parks / Entertainment
Facilities

11. Estaremos encantados de trabajar con Usted
11
Our experts
Claudia Kohl
Position: Managing Partner and Head of “International Projects”
Phone: +43 4242 21123
Mobile: +43 664 4349464
E-mail: claudia.kohl@kohl-int.com
Our team for international projects

12. 8 theses
for a successful DMO in
2025

13. 13
Thesis 1:
The DMO will organize itself as a network of networks

14. Thesis 2:
The size of a DMO continues to grow – but: identity
is in favor of size
14

15. 15
Thesis 3:
The DMO needs at least 3 – 5 strong driving forces

16. 16
Thesis 4:
The DMO will have a new management structure

17. 17
Thesis 5:
The DMO will be the competency center and the innovation engine

18. Thesis 6:
The DMO will become the support center for their members
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19. 19
Thesis 7:
The DMO will become a „holiday hub“ providing personal support

20. 20
Thesis 8:
The DMO initiates the foundation of privately-run companies

21. Holidays on the
Farm
8 prov. asso. Holidays
on the farm
town and regional pools
of renters
2.350 Holiday Farms
Organization
Austrian National
Tourist Office
9 provincial
tourism organization
town and regional
tourism organization
Hotels,inns,room renters,
B&B`s and others
task: marketing
target: visitor
Austrian Chamber of
Agriculture / ministry
8 Provincial Chambers
of agriculture
regional chambers
of agriculture
(all) farms
task: development
and training
target: providers
& Partners

22. To find out more about Kohl & Partner please visit our
website or register for one of our newsletters
22
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