#DWS15 #Video

1. R U I W E N
Y O U K U T U D O U 2 0 1 6

2. 1.0 Platform 2.0 Media 3.0 Ecosystem

3. Monthly Netizens
769 Million (IMM Aug 2015)
Monthly OTV Users
754 Million (IMM Aug 2015)

4. PC Phone Tablet
5,2%
8,5%
9,9%
10,6%
32,8%
0% 10% 20% 30% 40%
News
E-com
Search
Social
Video
2,8%
2,9%
6,2%
17,4%
39,7%
0% 20% 40% 60%
News
Gaming
Web…
IM
Video
3,2%
6,4%
9,3%
21,2%
29,1%
0% 20% 40%
News
Browser
APP
Video
IM
Data Source: iUserTracker & mUserTracker
Monthly Top 5 Time Spent Applications
Sep 2015

5. 140 Mil.
Daily UV
850 Mil.
Daily VV
63.6 Min
Average UV
Daily TS

6. Licensed
Programs
Original
Programs
Partner-
Generated
User-
Generated
Heyi
Film

7. “Good Old Days”
3 Golden Principals
For Online Video UV
“Hele Era”
Introducing New
Metrics
User Loyalty A.R.P.UTime Spent
VV CONTENT

10. Content
RevenueUser
Hardware: Mobile, Video Devices
Medium: Text, Picture, Video, Audio
Distribution: VOD and Live
Streaming
Advertising,
E-Com,
Gaming,
Fans,
Investment and
Financing
Audience,
Content Providers

11. Three Power Circles Surrounding
Content Distribution
Content
Generation
Service Team
P/UGC
Channel
Audience
Two Key Formulas for P/UGC Contributors

12. IP
Drama Game
ComicLiterature
MovieMusic
Web-
Based
……
What is an IP?
Music
Movie
Web-based Content
Games
Literature
Drama
How to Monetize?
Online/Offline Derivatives
Fans Economy
Merchandise

16. 《黑客帝国》
In Next 3 Years,
We Will Invest
on Developing Web-Based Content

17. 100,000
With over 1,000 Fans
10,000
Monthly Revenue
Over 10,000 RMB
100
Assessment at
100 Mil. RMB +
“Hurricane”“10,000”Rookie

18. Y O U K U T U D O U
2 0 1 6