20. @katemorris
q
the degree to which the less powerful members of a society accept and expect that power is distributed
unequally
Power Distance
q
the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity
Uncertainty Avoidance
q
How the members of a society see themselves, as individuals or as a collective.
Individualism/Collectivism
q
masculinity side of this dimension represents a preference in society for achievement, heroism,
assertiveness and material reward for success
q
Femininity stands for a preference for cooperation, modesty, caring for the weak and quality of life
Masculinity/Femininity
q
dealing with society’s search for virtue, black and white versus gray areas of life
Long-term Orientation
Hofstede’s Dimensions
21. @katemorris
Click icon to add picture
Individualistic/Collectivistic:
How the members of a society see themselves, as
individuals or as a collective.
24. @katemorris
Click icon to add picture
Power Distance:
The degree to which the less powerful members of a society
accept and expect that power is distributed unequally.
40. @katemorris
Geo-targeting can be costly.
* You may or may not need these things.
Content Creation
Translation
Web Design
Domains*
Promotion Hosting*
Photography
ConsultantsSupport
Development
52. @katemorris
# Countries per Official Language
Image/Graph etc.
Language World Countries
English 59 India, United States, Pakistan, United Kingdom, Canada …
French 29 France, Democratic Republic of the Congo, Canada, Madagascar
Arabic 26 Egypt, Lebanon, Saudi Arabia, Morocco
Spanish 21 Spain, Mexico, Colombia, Argentina
Portuguese 10 Brazil, Portugal, Mozambique, Angola
Russian 8
Russia, Kazakhstan, Belarus, Kyrgyzstan, Tajikistan, Abkhazia*, South
Ossetia*, Transnistria*
German 6 Germany, Austria, Switzerland, Belgium, Liechtenstein, Luxembourg
Italian
4
Italy, Switzerland, San Marino, Vatican City
Malay Malaysia, Indonesia, Singapore, Brunei
Swahili Tanzania, Kenya, Uganda, Democratic Republic of the Congo
53. @katemorris
Click icon to add picture
By translating only, you can
potentially reach a bigger
audience.
56. @katemorris
Introducing …
The New and Improved …
Interactive International Search Strategy
Tool
http://dis.tl/15rh9D1
Old PDF
http://bit.ly/14GdPoh
Image/Graph etc.