1. We want YOUR help
developing a
Queens Mobile App

2. The Need
There are BIG things going on in Queens.
Look what is in store for 2013-2014:
• 07/13: MLB All-Star Game at Citi Field
• 09/13: US Open Tennis in Queens
• 02/14: SuperBowl XLVIII at MetLife Stadium, New Jersey
• And other exciting events throughout the year

3. The Need
These events alone will draw tens of
thousands of additional tourists to our
area. They will be flying into NYC through
Queens airports.
• KEY POINT - Our goal is to give them MORE OPTIONS
stay at Queens hotels, dine at Queens
restaurants, and ultimately draw additional tourists
to our borough’s businesses, capitalizing on the
events and showing tourists all that Queens has to
offer.

4. The App
The Queens Chamber supports our local
businesses, such as restaurants, hotels, &
cultural establishments.
We received a NYS Grant to develop
a mobile app to show tourists where to
stay, where to eat, & what to do in the
borough of Queens

5. The App
Our Strategy:
• Location-based tourism app with a comprehensive
database of Queens locations
– Specifically: Restaurants, Hotels, and Culturals
(museums, parks, & notable destinations)
• Help to brand & market our borough as a tourism
destination
• Drive tourism dollars to our local businesses
• Build the app with a creative, sexy, and intuitive UI
and design that helps to separate it from existing
services (Google Places, Yelp, Urbanspoon, Foursquare, etc.)

6. The App
Getting Technical:
• Utilize an existing API (Google Places or Foursquare preferred)
to help build restaurants database
• Both Andriod and iOS platforms for smartphones (tablet
not necessary)
• Easy-to-use web-based CMS system with which we can
manually update/edit database
– Fields will include description, location, contact information, and
potentially more
• Most importantly: Think outside the box be creative !

7. The Challenge
Show Us Something Great:
• You have until End of Day 3/7/13 to send us a
proposal
– Must include:
• Mock-Ups
• Projected Development Timeline (starting at the spec, planning
stage, and ending with launch)
• Full Outline of User Experience
• Thorough Exploration of Creative Elements
• Brief portfolio/outline of past works

8. The Challenge
Judging Criteria:
• Quality of ideas
• Level of detail in Outline
• Understanding of Scope & Goals of the
project
• Strength of past projects
• Degree of innovation and creativity

9. The Award
The Queens Chamber’s Judging
Committee will select one winning
proposal. Winner will receive:
• $30,000 award to develop the app
• Publicity as being the author of a one-of-
a-kind Queens Tourism App

10. Submit via email to
eabrams@queenschamber.org by 3/7/13
We can’t wait to see
what you can do!