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The 2014 FirstPartner Data-Driven Marketing Market Map provides an overview of the processes and key players behind the use of consumer data for marketing purposes. The map highlights important trends in the collection and analysis of consumer data and describes how companies are using data to drive marketing initiatives and increase ROI.
The map includes a visual overview of approaches to data collection and analysis, such as by retailers, the data processing ecosystem and the digital advertising ecosystem. It also gives a brief insight into the technologies enabling data processing and discusses the main concerns around the debate on data protection and privacy.
FirstPartner is an independent research and proposition development company specialising in areas including Payments, Mobile Advertising, Mobile Value Added Services and M2M. For more information click on the “Get in touch” button or visit www.firstpartner.net to download a free copy of the map.