MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

1. FULL
SIGHTS
march_14

2. MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a
selection of the most relevant content on digital media
created to inspire and spread

3. *la comunicación digital es líquida por lo que el contenido de una categoría puede ser también relevante en otras
01Data
stats, data, infographics,…
02User Experience
interfaces, usability, interaction…
03Digital Tech
digital signage, gadgets, instalations,…
04Advertainment
advergaming, brand experiences, outdoor,…
05Mobile
AR, apps, augmented TV, wearable tech...
06Storytelling
short stories, films, video, animation...
07Social Ideas
content, conversation, platforms…
08Knowledge
book, talks, conferences, events…
09Art
design, illustration, photo, motion graphics…
10Cutting Edge
inspiration, cool ideas, new media…

4. 01Data
Have you analyzed
the impact of the
virtual currencies in
your online shop?
*
Millennials believe they'll live a bank-free existence
in the future and the way they access money
and pay will be completely different

5. 02User Experience
Pizza Hut - Interactive Concept Table
Interactive table prototype that allows clients to create and
order their pizza while being entertained in their waiting
Digital can improve
in store digital
experience for users
*

6. Project Tango
Mobile device prototype that will allow users to
create 3D maps of any indoor spaces in real time
03Digital Tech
Your mobile will know
where to find any
product in a
supermarket
*

7. Duracell - Moments of Warmth
Interactive installation in a bus stop that helps users to get warm,
encouraging them to work together to activate a heater
04Advertainment
Utility and emotional
connection or
advertising? Choose
wisely
*

8. 05Mobile
Android Wear
Google unveils it’s operating system for wearable
devices starting with the smart watches
Users are digital,
brands and
marketeers should be
as well
*

9. 06Storytelling
The Mayhew Animal Home - Unloved
A bouncer, a referee and a charity worker,
three different people having a bad day
Could you exalt
product benefits in an
emotional way?
*

10. 07Social Ideas
Manchester United y Google - Front Row
Thanks to Google+ Hangouts, Manchester’s fans living outside
UK were able to support their team like being on the stadium
Let you marketing
campaigns work for
your users and they
will never forget it
*

11. 08Knowledge
Normcore
A trend based in not following trends, choosing your outfit
as you want and avoiding being part of a defined group
I’s not about what
you say, It’s about
what they
understand
*

12. 09Art
Kim Keever
Drops paint into fish tanks, obtaining
incredible shapes and colors
Brands compete in
attention, among
others, with artists,
¿is our message better?
*

13. 10Cutting Edge
Tickle
will generate a phantom phone call when you touch your phone
in a defined manner helping you get out of awkward situations
*
Mobile is the king and
every day new
functionalities arise

15. reconnecting brands and people
Wearetheleadingindependentmarketingcommunications
groupinEuropewitha62peopleteaminSpain.Weofferin
housestrategy,creativeandtechservicestohelpbrands
reconnectwiththeirusersandleavethemabigsmile.
Javier Gómez de Quero del Castillo
Managing Director
FullSIX
!
91 298 27 30
663 04 94 60
javier.quero@fullsix.com
@jgomezdequero
!
www.fullsix.es
Bueso Pineda 12, 28043 Madrid
LET’S TALK ABOUT WHAT YOUR
BRAND SHOULD DO TODAY?
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