Soraia Ferreira's research aims to understand the impact of using location-based transmedia storytelling techniques in tourism. Specifically, the research will examine the advantages and disadvantages of these techniques, and identify best practices. The research objectives are to determine if transmedia storytelling can make tourist visits more engaging; analyze how tourists interact across different media platforms; understand the content tourists create and share; and identify the best analytics tools. The anticipated findings are examples of effective location-based transmedia storytelling products for the tourism industry, and contributions to the theoretical understanding of these techniques.

1. Location Based
Transmedia Storytelling:
Enhancing the Tourism
Experience
Soraia Ferreira
INESC TEC/ INESC Porto
University of Porto, Porto, Portugal
Advisors: Artur Pimenta Alves and Cé lia Quico
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2. Agenda
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Literature Review
Problem Statement
Research Aim & Objectives
Proposed Methodology
Anticipated Findings
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3. Literature Review
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4. Literature Review
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5. Literature Review
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6. Literature Review
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7. Problem Statement
• The impact of transmedia storytelling in tourism
remains to be studied. Understanding the
benefits and constrains that these techniques
bring to the tourism industry is key.
• Location Based Transmedia Storytelling
– the art of telling stories based on a specific
location through multiple-media platforms with
audience participation, where each storyline
makes a valuable and distinctive contribution to
the story.
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8. Research Aim &
Objectives
This research aims to understand the impact of the use
of location based transmedia storytelling techniques in
tourism, particularly the advantages, disadvantages and
best practices.
• Can transmedia storytelling transform touristic visits
into more engaging experiences?
• How do tourists behave across the different platforms?
• What content do tourists create, share and how
frequently?
• Which are the best analytic tools?
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9. Proposed Methodology
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13. Anticipated Findings
• Industry - best practices examples of LBTS
products as well as a technological product that
can be adapted to tourism in other parts of the
world.
• Academia - contribute to an emerging
theoretical understanding of LBTS techniques,
which can support new initiatives in this field of
research and add to our understanding of why
storytelling will be commercially important to
tourism.
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14. Acknowledgements
Thank You!
@soraiaferreira
soraia.ferreira@yellow.pt
www.travelplot.com
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