Mercy for Earth seeks to increase public awareness, educate and mobilize the community by understanding environmental issues through research, the media and educational programs. Environmental Education is facing new challenges. Despite significant achievements, from institutional agencies and others, it must be strengthened and project its expansion, thereby eliminating the slow bureaucratic aspects, creating new strategies of action, further opening of the social agencies and pursuing broader international commitments. Deepening in Environmental Education is the surest path to planetary transformation and survival of the human race.

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CREATINGAWARENESS/EDUCATING/MOBILIZING
Implementing environmental education into schools curriculum's
worldwide as a permanent solution to our ecological crisis.

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What is our purpose as a species on this planet? “Mercy for Earth”, a
feature length documentary film that explores why we are in our current
ecological state, provides an attainable and permanent solution which may
just answer the question, why are we here? With the participation of
Academy Award winners, leading scientists, politicians, educators and
students, we will tell our compelling story in a visually innovative way
that will explore our current crisis, the falling number of animal species,
and the sacrifices made by environmentalists. Culminating with a call of
support for our proposal, this story of our past, hidden tragedies, and
optimistic future lend themselves perfectly to the medium of film, where
every emotion can be engaged.
Copyright © Mercy for Earth LLC
Photos by Melissa Cabral Barsottelli, Ignacio Barsottelli, William Cano, Ozzie Forbes, Ernesto Ortiz
Edited by: Lewis Wooler, Melissa Cabral Barsottelli
Layout & Designed - Melissa Cabral Barsottelli

3. IMAGINE...
If we study environmental education worldwide as one of the main subjects in school curriculum's; our
future will radically change. Our future engineers and architects, will think differently. They will then
make projects based on coexisting in a logical and efficient way with our environment without making
much impact. Our future generation will think of how we can reverse the damage that there are in our
home "Planet Earth".
“It is our job to improve life for all living kinds.
This transformation is only possible with EDUCATION”
Ignacio Barsottelli
Founder & Director
MISSION
Mercy for the Earth seeks to create awareness, educate and mobilize the need to
induce a change in human behavior, which is necessary to preserve the environment
and evolve focused on a precious common good: the survival of the human race.
VISION
To promote existing Global Environmental Educational Programs and resources, and make
them available to the entire world society.
To help governments, private and public institutions around the world to establish ESD.
To impact with campaigns, events and innovative programs designed specifically for each level
of education and sectors of society in order to achieve our Mission.

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ORGANIZATIONAL BACKGROUND

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Mercy for Earth is an non profit organization founded and directed by Ignacio
Barsottelli, a veteran of the environmental conservation movement. While his
projects always have the unwavering support of leading scientific and educational
experts, Ignacio is also an expert in his own right. Over the past 25 years, Ignacio
and his foundations have successfully engaged the general public and mobilized
communities around environmental issues. In 2002, the U.S. Environmental
Protection Agency (EPA) awarded Ignacio the prestigious Environmental Quality
Award in recognition of his service as a tireless advocate for environmental
conservation and motivator of change.
In 1996, Ignacio founded the non-profit organization “Yo Limpio America” (I
Clean America). The organization also partnered with the Puerto Rican department
of education to institute environmental education in schools and establish addi-
tional programs to educate the community about various conservation methods –
initiatives that continue to influence the community today.
Ignacio has also headed several international environmental conservation
conferences in Latin America, and others in India and Europe. Through these
experiences, Ignacio has established relationships with leading minds in
environmental science, technology, and education, many of whom have formally
endorsed our proposal and continue to actively advise Mercy for Earth as we
continue our work.
Drawing on his accumulated knowledge and experience and in agreement with
respected scientists and educators, Ignacio sees that environmental education is the
best solution to the current crisis.

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Why support this Film?
Film is a powerful medium to initiate change, and we have chosen
to create a documentary that provides hope, not create fear. We
want to highlight humanities potential, not dwell on our
shortcomings, and we are not demanding sacrifice, but rather we
are asking for effort.
Documentaries are enjoying greater box office success than ever
before, with 10 of the top 25 grossing films being centered on the
environment or education. We believe that by producing a
documentary, we have chosen the best means with which to make
the biggest impact.
If you support this film, it will provide an opportunity for to
promote the efforts already made and the to provide practical
guidance to the people who can initiate change when it goes to the
United Nations in 2015. The support provided for this endeavor,
which unlike traditional films, will continue long after the release
of the film.
Your consideration and time has been greatly appreciated, and we
would welcome any feedback and discussion regarding your
involvement in this project.
Dr. Rajendra K. Pachauri - Chief of the
Intergovernmental Panel on Climate
Change (IPCC), Nobel Peace Prize
2007 , Irina Bokova (Director - General
of UNESCO), Hakubun Shimomura -
Ministry of Education, Culture, Sports,
Science and Technology Japan, Dr. Qian
Tang (Deputy Assistant Director-
General for Education - UNESCO),
Ingrid Newkirk - President & Founder of
PETA , Msgr. Francesco Follo -
Permanent Observer of the Holy See to
UNESCO, Suzy Amis - Cameron an
environmental advocate; the founder of
MUSE School CA , Angie Motshekga
Minister – Basic Education South Africa,
Prof. Juan Díaz de la Torre - Secretary-
General and President of SNTE-
Mexican National Educational Workers
Union, Daniel Blumstein - UCLA
Professor & Chairman Department
Ecology & Evolutionary Biology, Jacque
Fresco - Founder of The Venus Project,
Mateo A. Castillo Ceja, Member of the
Board, Earth Charter International,
Robert W. Gillespie, President of
Population Communication, Prof. Jacob
Thuranira Kaimenyi BDS. , MDS., Ph.D.
- Ministry of Education, Science
&Technology - Kenya, Mr. Kishore
SINGH - United Nations Special
Rapporteur on the Right to Education
Participating Organizations:
Participating Leaders:

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W h y a r e w e h e r e ?
What is our role this planet full of species whose roles are more clearly defined?
Highlighting our current ecological state, wild life conservation efforts, utilizing
expert interviews, visual footage and animation, will address how we consume, and
pose the question, why is this so? Why did some cultures learn to inherently live with
nature when others didn’t?
For decades, individuals have been forced to mobilize ecological efforts and provide
education of their own accord. And thanks to these efforts, today thousands of
organizations worldwide are working hard so that the next generations can live in a
healthy and balanced world. Keeping the environment in good condition should not
be a utopia, but a challenge to all of humanity.
Presenting the solution of environmental education, and the forms with which it can
be implemented. A series of scientific, environmental, and educational experts will
present the case for this proposal. This will be a call to arms where we will break
down how this can be accomplished, and what it will take from the audience.
S y n o p s i s

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WHY ARE WE HERE?
"Education is the most powerful weapon which you
can use to change the world."
Nelson Mandela
Cleaning beach activities and protecting coral reefs. More than 1,000 environmental education students workshops
in Latin America.
Covering International events such as UNESCO World
Conference on Education for Sustainable Development - Japan
Irina Bokove Director-General of UNESCO at the UNESCO
World Conference on ESD - Japan
21st annual Kids Ocean Day Adopt-A-Beach Clean-Up
organized by the Malibu Foundation, City of Los Angeles.
Nearly 4,000 Los Angeles kids, teachers and volunteers send a
giant text message from the ocean to “CLEAN ME UP”.

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RAISING AWARENESS: A MESSAGE OF HOPE
Departing from the current narrative of fear surrounding the environmental crisis, we are
creating a documentary film that presents the facts and promoting a solution in a way that,
while acknowledging the severity of the problem, will ultimately quell fear, instill new
hope, and mobilize the public. Environmental education is a practical – not radical –
solution to the environmental crisis, and the film, which will be released all over the world
and in multiple languages, will spread that message in an easy didactic way to implement
and a call to action.
EDUCATING: A REAL SOLUTION
In conjunction with the film and by applying our strategic action, together with the support
of UNESCO we will promote ESD, so that domestic and international organizations,
governments, associations, communities, educators, the private sector and citizens –
contribute together, and become aware of its importance and put ESD as a priority in their
agenda for it to be established.
MOBILIZING: AN INTERNATIONAL MOVEMENT
The international attention garnered by our commitment and participation, along with the
publicity surrounding the theatrical release of MFE documentary and the public services
announcements campaign with celebrities around the world spreading Earth charter message
will spark interest in and support MFE call to action. Therefore, mobilizing efforts to
implement ESD in countries across the globe, enabling MFE to reach out to countries all
over the world and aid them as they implement ESD in their educational systems.
STRATEGIC ACTION: AWARENESS, EDUCATION, MOBILIZATION

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What about the numerous environmental efforts being made on a daily basis? This film does
not intend to judge what has preceded it, as there are many international programs that have
made important strides. However, a majority has failed and there is an immediate need to
evolve strategies, and eliminate the bureaucracy that hinders the development of such
programs. The various government efforts adopted so far have not lived up to current human
demands. Addressing the need for environmental education, and backed by uncompromising
government commitment, we can bring to life the guiding principles we aim to achieve. We
plan to illustrate how our proposal of environmental education can provide a lasting
foundation that will work in conjunction with existing efforts and empower smaller nations to
self govern the issues they face.
Each environmental crisis a government faces is as varied as the planet itself. However these
imaginary boarders we have created no longer contain the damage being wrought, as our daily
impact exists now on a global level. As the name suggests, our plan for generational
environmental education isn’t a short-term answer or a Band-Aid for the issues; even those
bringing it into effect won’t witness the full benefit of this plan. However, the framework
already exists, and similar commitments have been made with such mandates as the Kyoto
Protocol. The difference is instead of forcing immediate change on an existing system, we can
influence the next generation of politicians, entrepreneurs, consumers, so that the change is
inherent.
“Mercy for Earth” and its group of experts are responsible for outlining the movement,
programs and educational resources based on awareness, education and the mobilization of
society. The topics addressed in the film are at times tragic, hopeful, sad, and reinvigorat-
ing. Utilizing real life footage, animation, and the dramatization of intriguing characters,
“Mercy for Earth” has an innovative visual approach. This film will take the audience on a
journey of emotions, from the admiration of nature, to the sadness of destruction, and the
hope of a lasting solution. Our aim is to quell fear and provide hope, and demonstrate that the
end is not around the corner. Life on this this planet will continue in the form of our choosing,
and it is our responsibility to ensure earth remains the paradise we inherited. Whether we like it
or not, we cannot avoid this fact, and it will be a long road, with no quick fixes. When one
stops to consider what we’ve been given in return, our payment for this job, the gifts of
comprehension, emotion, thought and expression, we should relish the opportunity to possess
such an attainable and fulfilling purpose, and it starts by asking for, and bestowing mercy.

11. Our objective is the inclusion of environmental education in public and private
schools as a foundation of national curriculums around the world, to be studied
throughout a pupil's school career.
…MAKES EDUCATION RELEVANT
Education for Sustainable Development equips learners with the knowledge, skills
and values to address social, environmental and economic challenges of the 21st
century.
…TRANSFORMS EDUCATION
Education for Sustainable Development uses innovative learner-centered teaching
and learning styles. It empowers student and makes them agents in the educational
process, from early childhood to old age. It promotes learning beyond the
boundaries of educational institutions.
WHY WE ARE SUPPORTING AND PROMOTING ESD:
…PROMOTES EQUITY AND RESPECT
Education for Sustainable Development helps learners understand the situation,
the outlook and the need of people who live in other parts of the world or belong
to another generation.
…HELPS ADDRESS CLIMATE CHANGE
175 million children are likely to be affected by disasters related to climate change
within the next decade. Education for sustainable development prepares learners to
adapt to the impact of climate change and empowers them to address its causes.
…BUILD GREEN SOCIETIES
Education for Sustainable Development equips students with skills for green jobs
that help preserve or restore the quality of the environment, and improve human
well-being and social equity. It motivates learners to choose sustainable lifestyles.

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20508 Ventura Blvd, Suite 405, Woodland Hills, CA 91364
(213) 245-5021 . Info@mercyforearth.org
We Invite You:
Tohave"MERCY FOR EARTH".Tobetona majorlifestyle.Forus to bevisionariesandhelpus
spread theword,to screamoutloudforhelp, for therightof our children, ourwildlife,ourparadise...
WHY ARE WE HERE?